Key Survey Findings:
● Ensuring their children are future-proof is a top priority for Filipino parents
● 70% of Filipinos, the highest among markets surveyed, are willing to spend on extra
classes or activities for their children outside of regular school work
● 91% say it is most important for their children to be happy when they grow up
● Parents believe that printed materials are essential to learning
HP Inc. in the Philippines today released findings from the HP New Asian Learning
Experience Study. The survey explores how the personalities of these parents impact the
ways in which they define learning for their children in order to ensure they have the right
skills for their future success.
The study also revealed that most Filipino parents are realists. They are aware of the
potential obstacles that their children may face in the future and are willing to do whatever
they can to ensure that they are prepared. They want their kids to be exposed to the world
and develop skills that they can use beyond the class room and in real life.
“The study gives us insights on how learning is evolving and where our innovation can ensure
these young learners thrive,” said Pallasena V Viswanath, Managing Director of HP
Philippines. “At HP, we are aligned with the parental focus on reinventing learning to create a
positive impact on their children.”
Fighting a future of uncertainty
In all countries surveyed, future proofing children is the greatest concern for all parents.
Amid the accelerating inflation in the Philippines, 75% of Filipino parents surveyed say that
they worry about the rising cost of living, while 56% are worried about job security for their
kids in the future market. This is why a major sacrifice that Filipinos make for their children is
finding ways for them to learn a wide range of skills. 70% of these parents, the highest
among all markets surveyed, are willing to use a part of their family’s income in for extra
classes or activities in order to give their children an advantage over their peers.
When asked about their top priority for their child’s future, the study revealed that Filipino
parents only want their children to be happy and feel fulfilled. 93% even say that they like
teaching their children because it’s the best time to bond, rather than to control their learning.
Filipino parents want to take advantage of technology alongside traditional learning
The HP New Asian Learning Experience Study also revealed that parents believe printed
materials will impact their child’s learning more positively than purely digital learning.
Ultimately, they perceive a mix of both print and digital as most beneficial. Parents feel that
printed materials are better used for activities related to art (61%), math (60%), and
memorization (50%), whereas electronic materials better facilitate learning in music or auditory
skills (60%) and art (57%).
HP, through its range of innovative printers and personal computers, such as the HP DeskJet
Ink Advantage 3775 and the HP Pavilion x360, reinvents learning to ensure that students have
the right tools to develop their skills and help their practical, creative, critical, and inventive
For more information, please visit HP Official Store on Lazada.
Access the press kit here: http://bit.ly/HPNewAsianLearningExperience
About the HP New Asian Learning Experience Study 2019
The HP survey engaged 3,177 respondents across India, China, Thailand, Malaysia, Singapore,
Indonesia and the Philippines aged between 25 and 42 with at least one child. The survey was
conducted from November to December 2018. The results in the press release are based on
respondents in the Philippines only.
HP Inc. creates technology that makes life better for everyone, everywhere. Through our product and
service portfolio of personal systems, printers and 3D printing solutions, we engineer experiences that
amaze. More information about HP Inc. is available at http://www.hp.com