Coach Run Rio tips before the Run

Is it your first time running? Are you worried about sustaining injuries or running out of breath even before you can reach the finish line?

Fear not as international marathoner and RUNRIO, Inc. president Rio de la Cruz shares his expertise with beginner runners in preparation for Maxicare MAXIFEST: Live Your Best Life, Maxicare’s biggest health and wellness event.

Whether you are a rookie runner or a seasoned health enthusiast, here are some pointers from Coach Rio that can help you gear up for the race:

Remember to warm-up. Aside from increasing your heart rate, a good warm-up is important because it makes your muscles flexible and gives enough oxygen to endure the physical activities you’ll be doing. This will prevent your body from feeling stiff and sore after running. You can get ready by jogging or walking briskly for 20 to 30 minutes before the actual run.

Listen to your body. Push but don’t force – that is what your mindset should be when running. If you are just a beginner, it is okay if you won’t be able to run as far or as fast as other runners. When you feel your feet or the side of your torso hurting, take time to stop or slow down.

Learn proper running footstrike. According to Coach Rio, the way you plant your feet on the ground makes all the difference. There are three common running footstrikes: heel style, where your heel hits the ground first; the forefoot style, where you run on the ball of your foot; and the midfoot style, where most of your foot hits the ground at once – this is the most neutral running footstrike because it balances out your weight.

Try out some functional exercises. Functional training is a way to strengthen the body by doing exercises that mimic everyday movements just like lifting groceries or walking up the stairs. These exercises play a crucial role in boosting endurance, improving balance and posture, and enhancing strength and agility.

For this year’s MAXIFEST, the country’s leading HMO has partnered with RUNRIO, Inc., one of the premiere race organizers in the country, for the Maxicare MAXIFEST run which features different running courses and distances for all sorts of runners. There will also be a Maxicare Market, a one-stop shop for ready-to-eat plant-based alternatives.

The highlight of Maxicare MAXIFEST 2019 will be the attempt to set a new Guinness World Record that aims to help support the children of Kythe Foundation, the beneficiary of the event. Kythe Foundation, Inc. is a non-profit, non-stock organization aimed towards improving the quality of life among hospitalized children with cancer and other chronic illness.

Registration to Maxicare MAXIFEST is ongoing. Simply visit https://www.runrio.com/race/registration/maxifest-2019. For more info, log on to https://www.maxicare.com.ph or https://www.facebook.com/maxicarehealthcarecorp/.

Maxicare Healthcare Corporation: One of the pioneers in the health maintenance organization (HMO) industry was established in 1987 by an esteemed group of doctors and businessmen with the vision to deliver a better healthcare system. Three decades later, Maxicare has progressed into becoming the No. 1 HMO* in the country, continuously providing comprehensive healthcare programs via its wide network of medical providers and strengthened customer support.

Maxicare has more than 1.2 Million Members, more than 56,000 affiliated Doctors, more than 1,000 affiliated Hospitals and Clinics, 3,800 Dental providers, 8 Primary Care Centers and 13 Helpdesks, 9 Satellite Offices, 5 Exclusive Wings.

FWD Insurance teams up with MCX Tollway, Inc., unveils FWD – Muntinlupa-Cavite Expressway (MCX) symbolizing the country’s road to progress

FWD Life Philippines (FWD Insurance), part of pan-Asian FWD Group, and AC Infrastructure Holdings Corporation (AC Infra), fully-owned subsidiary of the Ayala Corporation (AC), announce their Expressway Sponsorship Program which unveils the newly renamed FWD-Muntinlupa-Cavite Expressway (MCX).
The FWD-MCX, serves as a crucial artery between Muntinlupa and Cavite—connecting the South Luzon Expressway (SLEX) to Daang Hari, Cavite and regularly serving thousands of motorists and commuters. With this newly signed agreement, the first of its kind for a Philippine insurer, FWD Insurance seeks to elevate the expressway as a symbol of the nation’s “road to progress”.
Used by more than one million cars a month, the FWD-MCX has shortened what was once a 20-minute drive from Daang Hari road to SLEX to only a three-minute journey.
Championing Economic Progress; Insuring FWD-MCX Motorists
“The FWD-MCX contributes to economic progress by enabling businesses to expand their geographic market reach outside of Metro Manila,” FWD Insurance Chairman of the Board and former Ambassador to the USA Jose L. Cuisia, Jr. said. “The expressway serves as a critical route for their operations and opens up opportunities for them to serve immediate local communities.”
Peter Grimes, President and Chief Executive Officer of FWD Insurance, said, “This is an exciting new venture for FWD and we’re proud to pioneer a program that has never been done by a Philippine insurer.”
As part of this initiative and to celebrate its fifth anniversary in the Philippines, FWD Insurance will be providing one-year accidental insurance to 500 customers with Php500,000 coverage to align with the insurer’s continuing efforts to protect more Filipino lives and secure their and their loved ones’ financial peace of mind.
Interested customers can go to bit.ly/SignUpForOffer and enter their details to qualify for the special offer, subject to terms and conditions.
Noel Kintanar, Chief Operating Officer of AC Infra and President of MCX Tollway, Inc., is optimistic about their partnership with FWD Insurance. “I am confident that through this agreement, we continue to provide a safe and convenient access for residents of south Metro Manila as this part of the metro emerges as a business and lifestyle hub,” Kintanar said. “More importantly, in collaboration with FWD Insurance, we hope to contribute in efforts to drive local economies forward.”
FWD Insurance in the Last Five Years and “The Road Ahead”
“The FWD-MCX is not only a road to us at FWD, but a notable landmark that stands as a testament to innovation and how far FWD has come in the last five years,” Amb. Cuisia said. “Since starting operations in the Philippines in 2014, we have achieved numerous milestones, becoming one of the country’s fastest-growing insurance companies and, more recently, consolidating our place as a top-ten insurer.”
“We’re excited to touch more lives as we play a role in building a more connected and progressive society,” Grimes added. “Much like how the newly unveiled FWD-MCX stands as a symbol of progress—now and in the future—we aim to encourage Filipinos everywhere to progress by empowering them to live life to the fullest, covered by our customer-led product innovations as part of our vision to change the way people feel about insurance.”
–END–

About FWD Life Philippines
FWD Life Insurance Corporation (FWD Life) launched its commercial operations in September 2014. As of end-2018, FWD Life has the highest Paid-Up Capital among life insurers in the Philippines with PhP 2.3 billion.1 FWD Life now ranks 8th in the life insurance industry in terms of New Business Annual Premium Equivalent.2
FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan, and Malaysia, offering life and medical insurance, general insurance, employee benefits, Shariah, and Family Takaful products across a number of its markets. Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group. In the Philippines, FWD has 15 business hubs located in key cities nationwide with its headquarters in Bonifacio Global City in Taguig.
FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.
For more information, please visit fwd.com.ph.

1 www.insurance.gov.ph > Statistics > 2018 > Based on Paid-Up Capital
2 www.insurance.gov.ph > Statistics > 2018 > Based on New Business Annual Premium Equivalent

About AC Infrastructure Holdings Corporation
AC Infrastructure Holdings Corporation (AC Infra) is Ayala Corporation’s wholly-owned subsidiary established to strategically develop projects to support the growing infrastructure needs of the public and private sectors in the areas of mass transportation, mobility, and fulfilment solutions services.
The company invests in strategic solutions, technologies, and platforms to meet the urgent need for efficient, reliable, safe, and reliable modes of transportation infrastructure and services that would connect and move people, goods, and services across the country.

The latest motorcycle models from TVS Motor

TVS Motor, one of the largest manufacturers of motorcycles in Asia, stuns Filipino riders with the release of the new TVS Dazz Prime and XL100 Premium motorcycle units and decals in a recent launch and workshop in Batangas Racing Circuit.

Guests were able to try out the new Dazz Prime and XL100 Premium units first-hand and experience TVS’ innovative design of the new motorcycle units.

Ride in this street stunner, TVS Dazz Prime in black and red.

The Dazz Prime units boast a sleeker look with a new embossed-type emblem, sharks fin design, and color variations in stylish white and red, daring black and red, or attractive gray and red. Dazz was the first to incorporate a mobile charging port in its scooter and has maintained it to allow the rider to charge mobile phone on the road. The new Dazz Prime also comes in a powerful engine with 8.34 horsepower at its maximum and can store 5.3 liters of fuel, giving the rider a powerful and stylish ride. In addition, tubeless tires are now in every Dazz Prime. No more worries about flat tires. The new upgrades give it a more expensive look that every smart rider would want.

Dazz comes with best-in-class engine warranty of 3 years / 30,000 kms adding assurance to its customers.

Ride with style on the new TVS XL100 Premium in army green.

XL100 Premium is a single speed automatic that comes with a new mobile charging port, sync brake that allows the rider to stop faster when carrying heavy loads, and now an ES with an i-Touch technology that gives it a noiseless starting. XL100 Premium is available in army green, metallic black, and vulcan red colors. XL100 Premium comes with warranty of 1 year / 12000kms.

All TVS customers are always backed up with after sales support through its wide network of over 300 service outlets in the Philippines. With innovative solutions like Lazada Online parts with free shipping and dedicated iCare helpline, customers are assured with trouble free ownership experience.

New decal sets were also introduced in a fun workshop where guests competed by styling Dazz units with TVS decals within the given time limit, and by personalizing a Dazz motorcycle with the bare decal sets showcasing creativity and style.

TVS Philippines is currently one of the largest manufacturers of two- and three-wheeled vehicles in Asia which entered the Philippine market in 2016. Aside from excellent customer service, the company also boasts of its innovative designs, easy-to-handle, and environment-friendly products.

To know more about TVS and its products, visit https://www.tvsmotor.com.

Expressing the Joy with Food Is Actually Good for our Kids, we develop them and discover more!

It’s a tale as old as time. Kids poke, squash, and tear apart their food while parents tell them off to stop playing with the food. It can be messy after all, sometimes even wasteful. But did you know that letting your children have fun with their food is actually good for them? Yes, and it’s a fact supported by research studies, even. According to the Developmental Science journal, letting your children treat their food and snacks creatively can actually help withearly brain development. How? By exposing the kids to stimuli (for example, food textures) and concepts that are important during their developmental stage. The approach also supposedly encourages kids’ general creativity because they are allowed to treat their food however they want.Moreover, research studies from the De Montfort University also state that encouraging kids to treat their food like art actually encourages them to develop good eating habits! Findings show that those who were encouraged to explore and handle their food are less likely to develop neophobia (aka picky eating) because they were given the space for food acceptance and exploration. This is definitely big news for those who have always struggled in making their children eat. As parents, our first instinct is to ask if a meal or a snack is healthy and delicious. Now, these studies suggest that while taste does play a role in encouraging kids to appreciate a meal, it is their ability to touch and handle them themselves that inspires them to snack on them later since it makes them overcome their resistance to them in their own terms. With this information out now, what can a parent do? – Well, why not expose your kids to innovative food products that will stimulate their creativity and ingenuity? Thankfully, there are snacks like Gardenia’s Pocket Sandwich, a ready-to-go snack of freshly sealed goodness perfect for merienda, that now comes in double flavors. Who would have thought that you can have a sealed sandwich, much more have it in double flavors? The snack–which is made of two creamy white bread with yummy fillings–comes in different flavors that are made to appeal to kids’ palate. Parents can choose from their two new double-flavored variants White Chocolate& Blueberry and Raspberry & Peanut Butter or go for the classic, single flavors like Chocolate, Peanut Butter, Strawberry Pastillas, and Cheese.In addition to this, every pack of Pocket Sandwich is filled with vitamins A, B1, and B2, as well as minerals like iron which are good for the eyes and the release of energy, respectively. But it’snot only those that make this a perfect pocketable merienda for children AND parents. They can
actually be a pretty good canvass for food discovery, too–just toast them, fold them, and squeeze to really appreciate the tasty fillings in each sandwich! More importantly, parents can now cut down their brainstorming and food prep time with these snacks and use their free hours discovering with their children. Kids will always be curious and adventurous in this stage and now you can spend your time discovering and helping them unleash their talents by making snack time easy, convenient, tasty, and creative. Now, whoever said creativity and food can’t go together? For parents out there, you can now start your food discovery journey by grabbing a few packs of Gardenia’s Pocket Sandwich. It’s available in all leading groceries nationwide for only PHP 12.75 SRP for double-flavored variants and PHP12.00 SRP for single flavors. You can also visit Gardenia’s website at https://www.gardenia.com.ph or follow them on Facebook to keep updated on all their products.

Pru Life UK brings PRURide PH 2020 to Clark, Pampanga

Pru Life UK kicks off its UCI 2.2 PRURide PH 2020. From left: PRURide PH ambassador and actor Zoren Legaspi, Pru Life UK Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga, PRURide PH ambassador, TV host, and athlete Gretchen Ho, PRURide PH Event Director Ian Alacar, and event host Vince Velasco.

Pru Life UK is set to launch another edition of PRURide PH, the country’s biggest cycling festival. In 2020, Pru Life UK is bringing its high-octane races to Clark, Pampanga, taking place from March 11 to 15.

Next year’s edition is expected to welcome more than 2,500 cyclists, including 18 local and international professional teams, who will race in 10 categories. Competing participants can join the Virtual PRURide, and PRURide Criterium which feature different races, including fixed gear, road bike, and mountain bike races. Meanwhile, non-competitive rides such as the Gran Fondo is perfect for families, beginners and hobbyists, while the Striders Cup is for children aged two to six, who will race using non-pedal bikes. The event next year will also include the Fun Cycle, a new cycling activity meant for Pru Life UK agents and employees.

Another highlight of the event will be the PRURide UCI 2.2 Stage Races, a three-day race accredited by the Union Cycliste Internationale (UCI), the world’s governing body for cycling,which will allow cyclists to chalk up points to advance to bigger international competitions. This is PRURide’s second year to be included in the UCI World Calendar.

“We are excited to launch PRURide PH 2020 after the success of our first three editions. Since becoming UCI 2.2-accredited in 2019, PRURide PH is expected to grow bigger and become more exciting,” shares Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga. “It is now a five-day marquee featuring recurring cycling activities made more thrilling with the addition of new routes in Clark and Tarlac. With these, we aim to offer the best PRURide PH yet to our recreational and professional cyclists from the Philippines and Asia.”

The festival will also usher the return of PRURide PH’s celebrity ambassadors, Gretchen Ho, Kim Atienza, and Zoren Legaspi. Together with other participants, they are expected to compete in various full-powered festival rides.

Launched in 2016, PRURide PH aims to engage the growing cycling community in the Philippines, raise awareness on cycling as a sustainable alternative mode of transport, and promote health and wellness through Pru Life UK’s We DO Health commitment.

“Through PRURide PH, we want to show that having an active lifestyle can be a fun activity enjoyed by friends and families. At the same time, we hope to inspire others to get on a bike and start their own fitness journeys,” adds Tumbaga.

To register and know more about PRURide PH 2020, visit https://www.pruride.ph. Early-bird discounts and limited-edition freebies are also offered to participants who will register on or before December 31, 2019. All registered participants will receive a PRURide PH 2020 race kit, while all finishers will be given a finisher medal. Over PHP 2 million worth of cash prizes will be given away.

Celebration of National Gifted Week

The biggest celebration that aims to nurture the gift of every child is happening in this year’s National Gifted Week spearheaded by the Philippine Center for Gifted Education, Inc. (PCGE) in partnership with PROMIL® FOUR and support from the Kite Association of the Philippines.

Happening this coming November 24 to 30, the National Gifted Week will feature a whole-day kite flying event and a two-day conference to be attended by giftedness experts.

“This event aims to celebrate the gift that every child possesses. It is a great way for parents to encourage the creativity of their children, have fun and spend some time together. We will also be gathering the most notable experts who will discuss and share their knowledge on how to nurture a child’s gift,” said Dr. Leticia Peñano-Ho, president of PCGE.

On November 24, the celebration kicks off with the biggest kite making and flying event in Manila. Children and their parents will be able create colorful kites and watch them rise in the air during the activity which will be held at Burnham Green Park across Luneta from 10:00 AM to 5:00 PM. Arts director of Masterpiece Movement Kara Escay will be facilitating the said activity. Attendees can also look forward to exciting games, entertainment, a parade, and other surprises.

To promote discussion and share learnings on giftedness, the PCGE will also be a gathering of experts for a two-day conference. Happening on November 29-30 at Hive Hotel & Convention Place in Quezon City from 8:00 AM to 5:00 PM on both days, the conference will focus on revisiting the Multiple Intelligences.

Sharing their expertise are experts that include Mr. Ryan Cayabyab, Ms. Shaira Luna, Ms. Kara David, Ms. Roselle Ambubuyog, Dr. Carlos Arcilla, Mr. Ryan Tumbocon, and Mr. Kim Atienza. They will discuss how to nurture a child’s gift based on their dominant intelligences which can be among Musical-Rhythmic, Visual/Spatial, Verbal Linguistic, Logical Mathematical, Science, Interpersonal and Intrapersonal, Naturalistic, or Body-Kinesthetic.

For more information, visit https://www.promilnurturethegift.com.ph/promil-four-nutrissentials or https://www.facebook.com/promilfour/.

SM Aura Premier Celebrates Christmas in Festive Splendour

SM Aura Premier officially begun the Christmas season with a Chinoiserie-inspired display and two interactive art and light exhibits that may be enjoyed by guests until January 7, 2020.

Renowned for its unique and awe-inspiring Christmas displays, SM Aura Premier’s much-awaited tree lighting ceremony at the mall’s Main Atrium revealed a 33-ft spectacle adorned with golden eventails, opulent feathers and a resplendent phoenix as its highlight feature.

The mall welcomed guests and customers through a festive circus performance featuring an array of international and local acrobats, jugglers, and aerialists.

Flight of Lights

Taking inspiration from the phoenix, SM Aura Premier invites all to experience an immersive journey, entitled “Flight of Lights”, which features two interactive light displays, in partnership with Huawei Mobile Philippines.

The first of the displays, located by the Christmas tree centrepiece, is a golden bird cage which the public can enter in and experience an interactive light show. As participants form their hands into a
particular shape, a phoenix will immerge and take flight above their heads.

The Skypark at the fifth floor greets visitors with swing sets which glow brighter with every movement, allowing guests to be enthralled with a first-hand experience of creating their own light as they fly higher and higher. Surrounding the swing sets are glowing, moving lights that mimic fireflies. Both
displays in the “Flight of Lights” exhibit is open to all for free until January 7, 2020.

A Splendid Holiday at SM Aura Premier

Making more picture-perfect memories, families will surely be thrilled as SM Aura Premier treats its customers to a harp exhibit by HarpRoom on November 22 – 24 at the main entrance. At the main
mall atrium, guests can enjoy chorale performances on December 1 and 8, Letters to Santa Workshop on December 6 and 7, and Santa’s Meet and Greet on December 24 and 25.

Experience Christmas in Festive Splendour at SM Aura Premier. For more information, follow
@SMAuraPremier on Facebook and Instagram.

Shopee holds it’s first ever 11.11 Big Christmas TV special on GMA 7

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, will be holding its first-ever televised show, the 11.11 Big Christmas TV Special on November 10 at 10:30 PM, aired on GMA7 and Shopee Live.

The star-studded show will feature performances by popular GMA stars, Alden Richards, Maine Mendoza, and Heart Evangelista, in an exciting live countdown to the finale of the Shopee 11.11 Big Christmas Sale on 11 November. In addition, it will also include the premiere of the latest Shopee’s jingle, exclusively composed by Jose Mari Chan for this year’s festive season.

Shopee holds its first-ever 11.11 Big Christmas TV Special on GMA-7
Shopee’s 11.11 Big Christmas TV Special stars Alden Richards, Maine Mendoza, and Heart Evangelista.

Martin Yu, Associate Director at Shopee Philippines, said, “Christmas is an important holiday for Filipinos, and we are thrilled to kickstart the celebrations in the biggest way possible with our very first televised Christmas concert, the Shopee 11.11 Big Christmas TV Special. With this, we hope to deepen engagement with our users by bringing them closer to their favorite stars and brands, and also to foster the festive spirit in the Philippines. We invite everyone to join in the excitement on 10 November as we count down together to our 11.11 Big Christmas Sale. ”

Key highlights of the Shopee 11.11 Big Christmas TV Special

1. Debut of Shopee’s latest Christmas jingle: Catch a live performance of the new Shopee Christmas jingle by Jose Mari Chan, which was exclusively composed for this year’s festive season.

2. Star-studded show: Watch top celebrities such as Alden Richards, Maine Mendoza, and Heart Evangelista perform all-time favorite Christmas songs. Also, enjoy special guest appearances by Gabbi Garcia, Lani Missalucha, Julie Anne San Jose and many more popular homegrown stars.

3. Over ₱11 million worth of prizes, deals, and discounts including a house and lot: Stand a chance to win exciting prizes including a Rusi Mojo 200 motorcycle, Toyota Fortuner, and a house and lot from Avida by tuning in to 3 special Shopee Shake sessions during the program.

4. Score amazing deals and vouchers: Enjoy amazing discounts of up to 70% from leading brands like Unilever, Pampers, Maybelline, Anker, and Perfetti van Melle during the show.

Exciting promotions, giveaways and discounts on November 11

Shopee 11.11 Big Christmas Sale will culminate on November 11 with exciting promotions including:

All-day sitewide free shipping with ₱0 minimum spend.
Up to 90% off deals: Score up to 90% off deals during the finale of Shopee 11.11 Big Christmas Sale, such as the Xiaomi Redmi 7 and Redmi 7A. Consumers can also get the HUG 32” LED TV LT32, and the Rapoo V600 Gamepad XB360; both available at only ₱11.
12-hour non-stop live stream: Look forward to non-stop challenges and vouchers during the exclusive 12-hour Shopee Live session from 12 noon to 12 midnight, and watch out for five iPhone 11 giveaways.
Exciting giveaways via Shopee Shake and Shopee Catch: Stand a chance to win from a pool of 2 million Shopee coins and an iPhone 11 by playing Shopee Shake. Shopee will also be upsizing its latest Shopee Catch, with a total of 6 game sessions and a 1 million coin pool to be won.
Exclusive deals from leading brands: Shop exclusive deals from leading brands such as Pampers, Silverworks, Bosch, Unilever, Maybelline, Olay, Pantene, Globe, Anker, Safeguard, Watsons, and Huawei.
Special promotions from industry players: Get an additional 12% off when checking out with a Metrobank card. Also, enjoy two months’ worth of load for free when buying Cignal Ultimate Prepaid HD at only ₱2,290 during the sale.

Find out more about Shopee 11.11 Big Christmas Sale at https://www.shopee.ph/1111.