RCBC reveals “We believe in you” philosophy

Rizal Commercial Bank Corporation (RCBC), one of the leading universal banks in the Philippines, today unveils its new corporate logo and tagline “We believe in you,” which signals the start of a new era of providing excellent and trusted banking services for Filipinos.
“This milestone signals the arrival of a more committed, refreshed and re-energized RCBC, that is ready to meet the demands of the ever-changing Philippine banking industry,” said RCBC President and CEO Gil A. Buenaventura.

“We believe in you” is not just a tagline for RCBC, but a battle cry to show our unwavering support and trust to the indomitable Filipino spirit. At the same time, this new corporate thrust is meant to encourage Filipinos not only to dream, but to pursue their passions and dreams, and turn them into reality – whether it’s traveling to your dream destination, venturing into a new business, or purchasing a new home or car,” Buenaventura stressed.


The simpler, younger and more minimalist logo embodies RCBC’s new mission of being more accessible to younger Filipino depositors, who are looking for better ways to save and grow their money, the RCBC president added. Ces Natividad, RCBC Chief Marketing Officer, reveals that the new logo and corporate tagline are the bank’s response to the changing market.

“We wanted to know what products and services today’s depositors actually need, and we strived to understand what makes them believe and trust a particular bank. We realized that today’s depositors need an approachable bank that responds to their needs, and believes in the value of their dreams and aspirations,” Natividad shared.“RCBC wants Filipinos to know that the bank believes that there is no limit in the things they can achieve if they decide to start building their future early, especially with a strong banking partner, ready to advise them every step of the way. We are providing more emphasis to younger depositors, who need more guidance in managing their money,” Natividad added.

Estimates from the Philippine Statistics Authority showed that 1/3 of the Philippine population are millennials. A 2015 Labor Force Survey, also by the PSA, showed that 47.1 percent of the 42 million labor force belongs to the 15-34 age group. This means that more and younger Filipinos need bank services to manage their finances.

Natividad cited a wide array of RCBC products that allow customers to save and conveniently manage their finances. These include RCBC’s Debit Cards, which depositors can get when they open an RCBC savings or checking account. She also emphasized RCBC’s product portfolio which customers can manage online such as the Unit Investment Trust Funds and iSave, an automatic deduction from existing RCBC accounts, done every payroll, which helps depositors to set aside money for future use.
Natividad also cited the unli 0% option of RCBC Bankard, which gives cardholders the flexibility to manage their expenses.


The bank’s brand refresh comes as RCBC enters its 57th year of excellent business in the Philippines. The bank reached a consolidated net income of P1 billion in the first quarter of 2017. It also showed more strength as assets increased to P526 billion as of March 2017. RCBC’s total number of branches also increased to 489 while ATM terminals increased to more than 1,500 nationwide as of the first quarter of 2017.

“We are confident that the new brand logo and new corporate tagline, and the re-energized service of the bank, will resonate with more Filipinos. We believe that they can accomplish great things if they put their hearts and mind into it, and RCBC will always be their partner to help them succeed,” Natividad added.


Urbanites working or living in and around RCBC Plaza in Makati City are in for a treat this May 30 as Rizal Commercial Banking Corporation launches its last sunny-season hurrah – the RCBC Products Fair.

From May 30 to June 1, 2016, the three-day festive bazaar takes place at the RCBC Plaza Courtyard.

Michelangelo R. Aguilar, RCBC Executive Vice President and head of Conglomerates and Global Corporate Banking Group that organized the Product Expo, says that the bank has been regularly organizing such product fairs.

“Bazaars are a great way to bring people and products closer to each other,” he said. “Every year, the fairs that we organize are always well attended and these open up opportunities for customers to get special deals and for our clients to get better patronage for their brands.”

Michael O. de Jesus, RCBC Executive Vice President and head of National Corporate Banking Group that co-organized the activity, says that this is the bank’s way of providing brand exposure to its valued clients’ brands.

“Some of RCBC’s long time merchant partners are showcased regularly in the product expos that we conducted every year,” he said. “This is one of the many ways that we, as a banking institution, assist in their growth and market visibility.”

The extensive RCBC Plaza Courtyard has always been a viable venue for such lively activities the bank regularly conducts. “The celebratory atmosphere entices a diverse set of customers, from employees of our building tenants to those around the vicinity as we offer an accessible avenue for shopping and refreshments,” said Joee C. Guilas, RCBC First Vice President and head of PR and Media Relations.

Participating brands include apparels such as Converse, and Kamiseta, a host of food and beverage brands that include Del Monte, which is sponsoring refreshments, Bounty Fresh’s Chooks-To-Go, Gardenia breads, Vanilla Cupcake Bakery, Oishi, Regent and Yakult, plus fragrances and beauty products.

RCBC also showcases its top retail financial products together with its subsidiaries RCBC Savings Bank, one of the largest thrift banks in the country, and RCBC Bankard, the pioneering credit card brand.