Nestle Breakfast Cereals – Working to make Breakfast Better

Most children in the Philippines are getting less than the recommended intake of whole grains and fiber according to the 8th National Nutrition Survey conducted by the Food and Nutrition Research Institute, and the Department of Science and Technology (FNRI-DOST). The study, which looked at the whole grain consumption of different Filipino population groups, revealed that only 1 in 20 children consume whole grain. It also showed that, overall, 99% of Filipinos do not consume ≥48g of whole grain per day which is the US whole grain intake recommendation.

In response to these findings, Nestlé Philippines hosted a ‘master class’ event to discuss the importance of eating a healthy breakfast and encourage families to add more whole grain to their daily nutrition for a healthier future. Nestlé staff, nutrition experts, and media explored the nutritious ingredients in KOKO KRUNCH® and prepared their own breakfast cereals.

“The 8th National Nutrition Survey clearly demonstrates the need to increase awareness amongst Filipinos on the importance of eating whole grains. It is alarming that consumption levels in the Philippines are far below recommended levels and that the vast majority of Filipinos are missing out on the benefits associated with whole grains, which include lower body weight and cholesterol levels, as well as reduced risk of diabetes and other chronic diseases,” commented Ma. Adrienne Constantino, Former Supervising Science Research Specialist of Nutritional Assessment and Monitoring Division, FNRI.

“We believe breakfast is more than a good start to your day—it’s the foundation for a better future. We want moms to feel empowered to make informed and healthy choices, so they can provide the best nutrition for their children. We have made this easier by making whole grain the number one ingredient in all Nestlé Breakfast Cereals that are popular with school children and teens,” said Ece Durukan, Nestlé Regional Nutrition and External Affairs Manager for Asia, Middle East, and Africa.

Don’t miss out on the benefits of eating whole grains. Make breakfast better with Nestlé Breakfast Cereals’ wide range of nutritious, tasty, and convenient whole grain cereals. For more information, visit

About Cereal Partners Worldwide

Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé Breakfast Cereals, including favorites such as KOKO KRUNCH®, HONEY STARS®, and COOKIE CRISP®. With more than 50 brands to suit all ages and lifestyles globally, CPW strives to make breakfast better with nutritious, tasty and convenient food that helps people start their day in the best possible way. Established in 1990, CPW is a long-standing partnership between Nestlé and General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW has a strong global network with 4,200 employees, 17 factories, four R&D centers and sales teams in more than 130 markets. For more information, visit

With the OLX Possibili-tree pay it forward this Holiday season

This Christmas, OLX has partnered with Save the Children in raising funds that will go to programs dedicated to creating better lives for children and their families here in the Philippines. This shared goal has led to the creation of the OLX Possibili-tree.

“With OLX Possibili-tree, we would like to send out the message thatit is possible to reward ourselves while extending support to others at the same time. The full amount that we will generate from selling these secondhand items will be turned over to Save the Children to assist them with their disaster response programs that are especially focused on education and health,” says OLX Philippines Brand Marketing Manager Jean Magboo.

The OLX Possibili-tree stands 15 feet tall and is made up of quality secondhand items that are up for sale from December 15, 2015 to January 15, 2016, at Gateway Mall cinema lobby located at the 4th floor.

“We are grateful for this partnership with OLX and we invite everyone to join by donating or buying any of the items on display on the OLX Possibili-tree. Your donations will go a long way in helping us support our sponsored children and their families to have better access to health, childhood development, and education. This wonderful gift will give them more reason to smile and feel loved not just this Christmas but all year round,” says Riel Andaluz, Corporate Partnerships Sr. Manager of Save the Children.

Clothes, books, home appliances, bags, office supplies, and gadgets are just some of the quality secondhand items that will be up for sale.

Aside from buying or donating items, everyone can help spread the word by taking a photo of the OLX Possibili-tree and share it on Facebook, Twitter, and Instagram with the hashtag #OLXPossibilitree. Regular cash donations are also accepted at the OLX booth stationed beside the Possibili-tree, which is open from 10AM to 10PM daily from December 15, 2015 until January 15, 2016.

Like OLX Philippines on Facebook and follow @olxph on Twitter and Instagram to get more updates.