Cream-O Flix Fest on a unique outdoor movie experience

Jack ‘n Jill Cream-O brought another memorable outdoor cinema experience in a colourful arcade-themed entertainment park with the second year of Cream-O Flix Fest: Unlock the Irresistible.

The chocolate cookie brand welcomed everyone to a cozy picnic-style area at Central Park, SM By the Bay, where visitors enjoyed an entertaining screening of Hollywood movies.

Creamoholics of all ages enjoyed the action-packed animation of Lego Batman Movie. They also watched futuristic quests in X-Men Days of Future Past, and reveled in the amazing adventure of young Peter Parker in Spider-Man Homecoming.

The day wasn’t just about movies as special activities were created for everyone to enjoy; Creamoholics had a blast showcasing their creativity at the Cream–Ofied Creations booth where they decorated their favorite Cream-O Vanilla, Choco Fudge, Deluxe, Crinkles, Chocolate Chip, Cookies ‘n Cream and Choco ‘n Berries cookies in four easy steps: choose, dip, sprinkle, and drizzle. This create-your-own-Cream-O activity was well received by guests. Consumers also took photos of their cookie creations and shared it online at the Cream-O Flatlay booth.

The crowd was also treated to engaging game booths where they brought out their playful sides and won prizes. Cream-O Warp Pipes and Claw the Cream-O challenged their competitive skills on getting treats using claw mechanism; while Cream-O Movie Combo Trivia Game tested their knowledge on popular movies.

Cream-O made the event more memorable as guests were serenaded with live music performances in between screenings. Lucky Creamoholics also took home Instax Mini Cameras and Kidzania Tickets from the raffle draws.

The second Cream-O Flix Fest truly satisfied everyone’s sweet cravings and created an unforgettable experience for all Creamoholics. If you missed the fun, be sure to follow Jack ‘n Jill Cream-O on Facebook, Twitter and Instagram at “/creamoholicsph” for surprises and updates from the brand.

30% cashback at Robinsons using PayMaya QR this Summer 2018

Shopping for all your fashion, food, and retail needs this summer just got a lot more exciting as Robinsons and PayMaya brings as much as 30% cashback for your purchases at participating brands of Robinsons Retail Holdings, Inc. when you pay via Paymaya QR.

From March 15 to June 15, 2018, shoppers will get enjoy 30% cashback (maximum of P500 per store per day) when they pay via PayMaya QR in Robinsons Department Store, Robinsons Appliances, Robinsons Builders, True Value, True Home, Handyman, Toys R Us, Daiso, and brands under Robinsons Store Specialists Inc. such as Topman, Topshop, Topman, Dorothy Perkins, Burton Menswear, Miss Selfridge, Warehouse, and G2000.

Additionally, they can also get as much as 20% cashback (maximum of P300 per store per day) for their purchases via PayMaya QR in Robinsons Supermarket, Ministop, Southstar Drug, and The Generics Pharmacy.

Paying for all your summer finds–from clothes, to toys, and even food and drinks to take on road trips–is made easier with PayMaya QR. All you have to do is download the app on your phone, register using your mobile number, add money through Robinsons Business Center or one of PayMaya’s more than 15,000 touchpoints nationwide, scan the QR code at the counter, enter the amount you need to pay and click ‘Buy’!

“This summer, PayMaya is your best companion as you explore fresh adventures and try out new experiences. This collaboration with Robinsons Retail Holdings, Inc. will help bring you the best summer ever as you shop for your favorite summer must-haves and daily needs with massive discounts and exciting perks through PayMaya QR,” said Paolo Azzola, COO and Managing Director at PayMaya Philippines.

“We’re excited to bring yet another innovation in shopping experience through PayMaya QR, which will definitely make shopping starting this summer a whole lot easier and more convenient for our customers,” added Johnson Go, General Manager of Robinsons Department Store.

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It’s time to kickstart summer with exciting perks and promos with the launch of PayMaya QR in Robinsons Department Store and other brands under Robinsons Retail Holdings, Inc. nationwide. With PayMaya QR, consumers can now shop conveniently and swiftly and even enjoy as much as 30% cashback on their purchases. Leading the launch were (from left) Vic Tria, FVP and Head of PLDT Alpha; Orlando B. Vea, CEO and President, Voyager Innovations and PayMaya Philippines; Robina Gokongwei-Pe, Robinsons Retail Holdings Inc. President and COO; Alex Caeg, Smart and PLDT Consumer Development Head; Jody Gadia, Robinsons Supermarket Corp. General Manager; and Johnson Go, Robinsons Department Store General Manager.

 

 

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Convenient, fast, and accurate–these are just some of the benefits of paying via PayMaya QR at various brands under Robinsons Retail Holdings, Inc. Leading the launch of PayMaya QR at Robinsons Place Manila were (from left) Orlando B. Vea, Voyager Innovations and PayMaya Philippines President and CEO; Johnson Go, Robinsons Department Store General Manager; Jody Gadia, Robinsons Supermarket Corp. General Manager; Robina Gokongwei-Pe, Robinsons Retail Holdings Inc. President and COO; Alex Caeg, Smart and PLDT Consumer Development Head; and Vic Tria, FVP and Head of PLDT Alpha.

 

To add money to your PayMaya account, simply proceed to the Robinsons Business Center inside Robinsons Department Stores. Additionally, you may add funds to your account via the more than 15,000 touchpoints available nationwide, which include 7-Eleven branches, Touchpay Kiosks, UnionBank ATMs, 2Go, ExpressPay, Cebuana Lhuillier, Palawan Pawnshop branches, Smart Padala centers, RCBC Online and Metrobank Online.

To know more about PayMaya and its partnership with Robinsons Retail Holdings, Inc.,, visit pymy.co/robinsons or follow @PayMayaOfficial on Facebook, Instagram and Twitter.

40 finalists vie for the Century Tuna Superbods Ageless 2018

A total of 40 fit, smart, and sexy aspirants from Davao, Cebu and Metro Manila will compete in the finals of the Century Tuna Superbods Ageless 2018.

The finalists are consist of 10 Superbods male and 10 Superbods female (18 to 37 years old) and 10 Superbods Ageless male and 10 Superbods Ageless female (38 to 50 years old). Superbods male finalists are Luiji Panoso, Angelo Cacciatore, Jules Aquino, Sandro Roman, Elcid Camacho, Anthony Wahl, Farzam Nasirian, Denver Hernandez, Tommy Tiangco, and Tony De Oteyza. Female finalists are Maureen Montagne, Bella Ysmael, Faith Garcia, Queenie Rehman, Amanda Villanueva, Weizel Gulfan, Mariah Nilo, Christine Balaguer, Kim Ross Williams, and Joanna Toledo.

Male finalists in the Superbods Ageless category are Marc Dungo, Albert Adrales, Jerome Salvado, Manny Apilado, Jude Yap, Grech Go, Rob Geronimo, Ari Simangan, Manu Reyes, and Johann Ludovica. Superbods Ageless female finalists are Angel Jones, Glenda Bayona, Lois Hunter, Margaret Chua Lao, Anna Cope, Mica Fuentes, Maricel Cruz, Elisse Camarillo, Romela Nacar, and Michelle Garcia.

The finalists were chosen by a panel of judges composed of top photographer Xander Angeles of Edge of Light; Century Tuna Superbods 2014 grand winner Sara Polverini; PC&V Communications president and chief creative officer Ariel Comia; Century Pacific Food, Inc. vice president and general manager Greg Banzon; Century Tuna Superbods 2016 1st runner up Clint Bondad; professional volleyball player Alyssa Valdez; and online influencer Nico Bolzico.

“The hunt for the next Century Tuna Superbods has always been a long and rigorous process,” says Greg Banzon, general manager of Century Pacific Food, Inc. “But this year, we knew it will be even more challenging because of the introduction of the Ageless category. My fellow judges and I really had to be extra discerning in selecting the best of the crop.”

The 40 finalists will participate in an exciting line up of activities throughout the summer: the VIP Night hosted by Raymond Gutierrez and Gelli Victor; the Ultimate Challenge at the Inflatable Island in Subic where the finalists’ mental and physical health will be put to the test. This is hosted by Sam YG and Amanda Fernandez; and the Superbods Weekend which includes a fashion show by Zalora that will feature the finalists on April 7; the fun Underpants Run at Filinvest City in Alabang, Muntinlupa in the morning of April 8 and the Electric Spinning Party in BGC Amphitheater in the afternoon.

On April 12, 2018, the much-awaited grand Finals Night will be held at the Cove, Okada Manila.

The four winners of Century Tuna Superbods 2018 will each receive P500,000 in cash. They will also receive an appliance showcase worth P250,000 from Indesit, Mabe, and Philips; an editorial campaign contract from Zalora; a training contract from Star Magic; a 1-year unlimited elite membership at Gold’s Gym; a May 2018 Mega Magazine supplement feature; P5,000 worth of Vansydical Sportswear; and a special prize from Cove.

One lucky Superbods finalist will take home a brand-new Chevrolet Trax! The winner will be selected based on the transformation videos of each candidate’s journey towards becoming a Superbod.

The following special awards will also be given during the finals night: Superbod Beachbod, Superbod of the Night (Best in Runway), Superbods Challenge winners, People’s Choice, Photogenic award and Best in Congeniality.

Century Tuna Superbods Ageless 2018 is made possible with the support of Cove Manila, the official venue partner of Century Tuna Superbods Ageless Finals Night.

Major Sponsors: Indesit, Mabe and Philips Domestic Appliances.

Minor Sponsors: Tanduay Distillers, Inc., Zalora, Chevrolet, Gold’s Gym and Star Magic.

Participating sponsors: Shakey’s, Quorn, Gardenia, Vansydical, Sir George Salon and Fudgy Bar 100 Calorie pack.

For more details, updates on events, and registration, visit Century Tuna Superbods on Facebook: www.facebook.com/centurytuna.

Celebrating thier 5th year – Lubao international Balloon and Music Festival Event

The municipality of Lubao, Pampanga is home to the annual Lubao International Balloon and Music
Festival event. Now on its 5 th year, #LubaoIBMF2018 is set to continue on with its trademark summer
experience that’s perfect for family and friends.

Happening on March 23 – 25, 2018 at Pradera Verde, festival goers can expect a total of thirty-one
(31) exciting local and international balloons to paint the skies of Lubao. A wide variety of new
surprises will also be offered aside from the usual favorite on ground and aerial activities to keep
everyone entertained throughout the day.

Continuing on with the massive success of last year’s first ever music fest with international acts,
attendees can expect a follow up that is as fun and exhilirating, if not more. An amazing lineup of
musical acts awaits everyone at the #LubaoIBMF2018.

From the morning flight all the way to the concert at night, the festival will be packed with
entertainment that will surely make the event’s 5 th year another memorable one.

The Lubao International Balloon and Music Festival 2018 is organized by Lubao International Balloon
Festival, Inc. (LIBF) together with Forthinker, Inc., in cooperation with the Arts, Culture and Tourism
Office of Pampanga (ACTO) and with support from Provincial Government of Pampanga.
Lubao International Balloon Festival, Inc.

BALLOON SUMMARY:
● Total Balloons – 31
● Regular Shape – 23
● Special Shape – 8
● International – 26
● Local – 5
● Participating Countries – 20 (Philippines, Korea, Vietnam, USA, Belgium, Malaysia,
Netherlands, France, Turkey, UK, Japan, Thailand, Germany, Australia, Taiwan, Brazil,
Spain, Canada, Colombia, India)

TICKET PRICES:

● General Admission – Php300/day
● Entrance Ticket to Flying Area – P500/person; Limited slots only for safety reasons; Will be
announced on site
● Tethered Balloon Ride – P1000/person; Will be announced on site
● Children 2 ½ feet and below are FREE
TICKET OUTLETS:
● Online: www.smtickets.com
● All SM Ticket Outlets Nationwide
● On-Site
VENUE CAPACITY:
● General Admission – 100,000

SCHEDULE OF ACTIVITIES:

● Separate File
GATES OPEN:
● 4:00 AM – 12:00 AM
BALLOON FLIGHT SCHEDULE:
● Morning Flight: 5:30 AM to 6:30 AM (subject to wind and weather conditions)
PERFORMERS:
● Friday (March 23)
Evening
○ Front Acts
■ Kyoto
■ Ex-Battalion
○ Featured Acts
■ Silent Sanctuary
■ Moira Dela Torre
● Saturday (March 24)
Morning
○ Entertainment
■ Maymay Entrata & Edward Barber
Evening
○ Front Acts
■ Autotelic
■ December Avenue
○ Featured Acts
■ Michael Pangilinan
■ Sarah Geronimo with Ronnie Liang and Jona Soquite
● Sunday (March 25)
Morning
○ Entertainment
■ McCoy De Leon & Elisse Joson
Evening
○ Front Acts
■ Ben & Ben
■ The Ransom Collective
○ Featured Acts
■ UDD
■ Bamboo

ACTIVITIES:
● Rallycross
● Off Road
● Motocross
● Ultralight
● Motoparagliding
● Zookobia
● Inflatables
● Oculus Archery
● Target Airsoft
● Rides: Ferris Wheel, Swing and Bungee
Trampoline
● Fireworks Display

LIST OF SPONSORS:

● Major:
○ San Miguel Corporation
■ San Miguel Beer
■ Petron Corporation
■ Purefoods Tender Juicy Hotdog
■ Purefoods Nuggets
■ Magnolia Ice Cream
■ SanMig Coffee
● Minor:
○ NLEX Corporation
● Onsite:
○ Jollibee
○ SM City Pampanga
○ Globe Telecom

MEDIA SPONSORS:
● AXN Philippines
● Sony Channel Philippines
● Animax
● GMA Network
● GMA News TV
● GMA News Online
● Barangay LS FM
● Business Mirror
● Philippine Graphic
● Health and Lifestyle Magazine
● Click the City
● Travel Now
● Philstar
● Travel Life Magazine
● Adober Studios
● Wish FM
● SocialTV
● CLTV36
● GV Radio
Program Feature: Unang Hirit

SOME FAQ’s:

1. Where is Lubao located?
It is bounded by the municipalities of Guagua on the north, Sasmuan on the
east, Floridablanca on the west and Orani, Bataan on the south.

2. How to get to the Festival?
DRIVING

VIA NLEX

● Take the North Luzon Expressway and then take San Fernando toll exit
● Turn left towards Jose Abad Santos Ave. (Formerly Olangapo – Gapan road)
● Head towards the town Lubao, passing Gua-Gua – Sta. Rita Intersection and
Golangco intersection (brgy. Prado Siongco is the last barangay of Lubao
before Bataan)
● The venue is at the right side of the highway, before the Pampanga and
Bataan welcome arch.

VIA SCTEX

● Take SCTEX toll Plaza heading towards Subic
● Take Dinalupihan toll exit; then turn left to Lubao
● The venue is right after the Bataan – Pampanga welcome arch
VIA TPLEX /SCTEX
● Take TPLEX towards SCTEX Toll Plaza heading to Subic
● Take Dinalupihan toll exit; then turn left to Lubao
● The venue is right after the Bataan-Pampanga welcome arch

TRANSIT

FROM MANILA

● Ride Genesis, Victory Liner, or Bataan Transit bus going to Olongapo,
Mariveles, or Balanga ask the bus conductor if they will pass by Lubao,
Pampanga
● If the bus will pass Lubao, then ask the bus conductor to drop you off at
Pradera Verde where the Hot Air Balloon Festival will take place
● All bus liners takes a bus stop over in Lubao
● For Victory Liner, its a 15 minutes away from Pradera Verde

FROM SAN FERNANDO, PAMPANGA

● Ride a Jeepney going to Sta. Cruz or Gua-Gua. Go down to the Jeepney
Terminal
● In the Jeepney Terminal. Ride a Jeepney going to Dinalupihan. Ask the drive
to drop you off at Pradera Verde where the Hot Air Balloon Festival will take
place

FROM BATAAN AND OLONGAPO

● Ride a Jeepney going to Dinalupihan, Bataan. Go down to the
Jeepney Terminal
● In the Jeepney Terminal. Ride a Jeepney going to Sta. Cruz or
Gua-Gua. Ask the driver to drop you off at Pradera Verde where the Hot Air
Balloon Festival will take place
or
● Ride a Victory Liner bus going to San Fernando, Pampanga or Manila.
ask the bus conductor to drop you off at Pradera Verde where the Hot Air
Balloon Festival will take place
3. Can guests exit and re-enter during the festival?
● Guests are allowed to exit and re-enter during the festival, provided that they got a
stamp

Century Tuna Superbods Ageless 2018

This summer 2018, strong and sexy will know no age as Century Tuna, the country’s number one tuna, ups the ante, raises the stakes, and pushes the envelope once more as it launches the Century Tuna Superbods Ageless 2018—the most awaited and most exciting summer event that spotlights health and fitness for men and women of any age!

The hunt for the fittest and healthiest men and women all over our islands returns to break the norms of what our bodies can do. Whatever the age, there should be no limits, no boundaries, in what you can achieve in order to be fit and healthy, especially with Century Tuna!

For the first time ever in this most awaited bi-annual event, the Century Tuna Superbods Ageless 2018 search features two exciting categories with 36 finalists: 20 finalists in the 18-37 years old category and 16 finalists in the 38-50 years old category. Yes, you heard it right! This year’s Superbods search, truly summer’s hottest event, will now also welcome ageless participants in its bid to prove that, indeed, you can still be fit, sexy, and beautiful regardless of age.

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“This year’s Superbods search revolves around the theme of ageless,” says Greg Banzon, general manager of Century Pacific Food, Inc. “This time around, we want to put forth the message that age should not be a hindrance to staying fit and healthy, and that we should never stop in our pursuit of physical fitness and wellness. That’s why we added a totally new category for those 38-50 years old.”

Making their presence felt and serving as the ultimate ageless fitspirations are Alice Dixon, Ina Raymundo, and Sunshine Cruz, Century Tuna’s Power Women, who previously appeared in the all-new ‘Red’ TVC that highlights their ravishing bodies and gorgeous looks despite their age. Joining them are the Yummybodies of Century—Gerald Anderson, Matteo Guidicelli and Paulo Avelino.

The Century Tuna Superbods Ageless 2018 kicks off with the nationwide go-sees on February 11, 18, 24, and 25 in Davao City, Cebu and Manila, respectively. These will be followed by a slate of exhilarating activities that are sure to add spice and delight to the search! There’s the VIP Night to be hosted by Mond Gutierrez and Gelli Victor; the Ultimate Challenge that will test the finalists’ mental and physical health to be held at the Inflatable Island, Subic; the Superbods Weekend including the fun Underpants Run in Filinvest; the Zalora Fashion Show, which culminates in the Finals Night on April 12, 2018 at the Cove, Okada Manila.

Up for grabs are a whopping 500,000 pesos each for 4 winners, a chance to have a training contract with Star Magic this year, and a chance to win a Chevrolet Trax! Also at stake are special awards including Stylish Superbod of the night, People’s Choice, Best in Congeniality, Superbods Photogenic, Runway Superbod of the night, Superbod Beach Bod, and Superbods Challenge Winner.

“Whether you’re in your fittest best at 20 or still in your peak at 40, we want to prove that age is just a number,” Gela Pecson, Century Tuna marketing manager relates. “Which is why, this year, we’re encouraging and motivating everyone, especially those in the ageless bracket, to take part and prove to others that nothing is impossible if you set your mind and heart into it.”

So go ahead, conquer yourself! Show them what you got in the Century Tuna Superbods Ageless 2018.

Century Tuna Superbods Ageless 2018 is made possible by Cove Manila, Philipps, Indesit, Mabe, Tanduay Distillers, Inc., Zalora, and Chevrolet.

For more details, updates on events, and registration, visit Century Tuna Superbods on Facebook: www.facebook.com/centurytuna.

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CENTURY TUNA SUPERBODS AGELESS 2018 MECHANICS

Casting Call for Century Tuna Superbods 2018-02-05
The Century Tuna Superbods is the hottest event of the summer with over 2 Million prizes at stake. This year, Century Tuna goes Ageless, there will now be two age categories:
Category 1 – The Superbods (18-37 years old)
Category 2 – The Ageless (38-50 years old)

One male and female for each category will be declared this year’s Superbods and Century Tuna’s next image models, winning Php500,000 each plus other exciting perks.

Are you healthy? Are you sexy? Are you a Superbod? Be part of CENTURY TUNA SUPERBODS AGELESS 2018!

QUALIFICATIONS:
1. Open to male and female with Filipino Heritage.
2. Age limit: 18 to 37 years old (Superbods) and 38 to 50 years old (Ageless).
3. Height requirement: Must be at least 5’7” for Men and 5’4” for Women (and or above).
4. Physically fit.
5. Pleasing personality.
6. No prior endorsements from any competing brand.
7. PARTICIPANTS MUST RESIDE IN THE PHILIPPINES FROM FEBRUARY 2018 UNTIL APRIL 2019.
8. No prior record of public misdemeanour.
9. Must be available on the following dates:
• February 25, 2018 – Final Callback
• March 3, 2018 – Grooming of the Finalists
• March 4, 2018 – Workshop
• March 5, 2018 – Photoshoot
• March 15, 2018 – Press Launch
• March 19, 2018 – Superbods Ageless Ultimate Challenge
• April 2, 2018 – Zalora Fitting
• April 7, 2018 – Zalora Fashion Show
• April 8, 2018 – Superbods Day (Marathon and Fitness Party)
• April 10 to 11, 2018 – Offsite Rehearsals for Finals Night
• April 12, 2018 – Finals Night

REQUIREMENTS:
1. Birth Certificate
2. Most recent photo (1 Head Shot and 1 Full Body)
3. Three (3) pcs. of Century Tuna Label
4. Filled-up application form
5. Swimwear (two-piece for female and board shorts for male)

GOSEE SCHEDULES:
• February 11, 2018 – SEDA Hotel, Davao City (10 am – 5 pm)
• February 17, 2018 – Gold’s Gym, Ayala Center Cebu
• February 18 and 24, 2018 – Manila (venue to follow)

For inquiries and registration, feel free to contact Apple Marabe-Cuenca at 0917-702-1894.

THE SECRETS OF WAKANDA UNCOVERED

Get to know the world of Marvel’s Black Panther at SM Malls

Marvel Studios’ Black Panther will be coming to movie screens in the Philippines from February 14, 2018! To celebrate the movie’s launch, Marvel fans can head to their nearest SM Mall to enjoy an immersive experience by SM Cinema, “The Secrets of Wakanda”.

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Here are the top three reasons why you need to visit “The Secrets of Wakanda”:

1. Unveil the mysteries behind the Vibranium Cave
Get a glimpse of the mystical metal Vibranium: the controversial mineral that is found in Captain America’s shield. It has allowed Wakanda to take huge steps in technology, and is the very reason why enemies seek to step foot into the nation.

2. Fight like the Warriors of Wakanda
Get a feel of what it’s like to be one of the country’s bravest as we celebrate the African nation’s protectors, the Warriors of Wakanda, with a gallery inspired by the soldier’s traditional yet hi-tech outfits.

3. Meet the King of Wakanda — the Black Panther
Cap off your visit by paying tribute to their leader, T’Challa, popularly known as the Black Panther, and take photos with a life-sized figurine of the super hero.

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‘The Secrets of Wakanda’ arrives at the SM Mall of Asia on January 26 and travels to SM East Ortigas on February 8, SM City Fairview on February 22, and SM City San Lazaro on March 8. There will also be retail areas for fans to purchase Wakanda-inspired apparel.

To make your Marvel movie experience more exciting, SM Cinema gives away a free popcorn treat when you buy your tickets online! Free popcorn can be availed by the first 1000 people per day from February 14 to 16, 2018 and valid in SM Mall of Asia, SM North EDSA and SM Megamall.

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Catch Marvel’s Black Panther arrives at IMAX and SM Cinema branches nationwide on February 14. Book your tickets now through the new website, www.smcinema.com or for an even more convenient experience, get the SM Cinema app and win tickets to the advance movie screening! Download the SM Cinema app now through the App store and Google Play. Stay tuned to /SMCinema on Facebook and @SM_Cinema on Instagram for more information.

Wyeth Nutrition Promotes Healthier Living With Promil® Organic

It’s no surprise that going organic may have multiple benefits that help us lead more healthy lives. Taking the more natural approach or ‘going green’ has even been proven to help conserve the environment and improve the lives of farmers. Indeed, the organic lifestyle is steadily increasing in popularity among more and more Filipinos. With the recent launch of an organic milk brand in the market, Filipino moms now have the option to provide their children with better nutrition that will help develop their minds and bodies.

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Wyeth Nutrition debuts the new Promil® Organic in a fun-filled and informative launch at Palazzo Verde in Las Pinas, gathering moms, trade partners and subject-matter experts. The latest innovation from the leading nutrition firm is made from the best of nature and expertly designed to nurture children’s gifts.

“Promil, moms’ trusted partner for the past 30 years, recognizes the growing needs of moms to provide a healthier foundation for their child through the organic lifestyle. We developed Promil® Organic to address the growing demand for organic products. It is made from 100% organic dairy milk from certified organic European farms,” says Theresa Chong, Marketing Director, Wyeth Philippines Inc.

Promil® Organic contains docosahexaeonic and arachidonic acid (DHA & AA) and is also a source of zinc and selenium to support brain and body development. It is the only organic formula milk expertly designed with these key nutrients.

According to surveys, the global organic food and beverage market is expected to reach USD 211.44 billion by 2020. More people are realizing the benefits of organic consumption and that they can still meet their daily dietary needs.

Proud moms Andi Manzano, Cat Ledesma, and Hindy Weber Tantoco hosted the event, sharing their own inspiring stories about motherhood to encourage parents to try an organic lifestyle. “We are proud to be joined by these women who pursue a healthy lifestyle,” says Patricia Cuna, Brand Manager for Promil® Organic. “They are dedicated mothers who only want the best for their children. We hope that their support could help us to inspire more parents to try a healthier lifestyle for their family, starting with Promil® Organic.”

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Visit the Promil® Organic Pop-Up store starting February 3 in Trinoma Mall, near Activity Center and know more about Promil® Organic or visit www.lazada.com.ph/promil-official-store.

Note: Breastmilk is still best for babies up to two years of age. Promil® Organic is not a breastmilk substitute. Product is intended for preschoolers 3+.

Kris Aquino is the latest endorser of Ever Bilena

Ever Bilena, the country’s no. 1 color cosmetics retail company welcomes the “Queen of All Media” Kris Aquino to its growing family.

“We are so excited that Kris is with us. Ever Bilena’s success is built on credibility and this is what our newest ambassador brings,” says Ever Bilena CEO Dioceldo Sy.

Over the years, the brand has evolved along with its growing market by providing fresh and trendy color cosmetics to women of different lifestyles. “We have been in the business for 35 years. We are proud not only because we are the leader in color cosmetics but also because we are a Filipino brand,” Sy said.

He added that, like most retail products, Ever Bilena is facing a new generation of users. “Makeup trends, such as fashionable colors, change so quickly because of social media and online platforms. We welcome this challenge with innovative products for everyone who wants to be beautiful and confident.”

Ever Bilena

As the newest ambassador for the cosmetics brand the “Queen of All Media” is all set to try Ever Bilena’s over 1000 products. From eye shadows, mascaras, BB creams and concealers, to fragrances, lipsticks, palettes and tools, makeup lovers can expect a lot of excitement from the much-awaited partnership.

Ever Bilena

“Looking good is no longer a luxury,” said Sy. “Our products are affordable, but known to be of high quality and trusted by generations. It’s easy to make money, but it’s very hard to earn credibility, which should always be the foundation and capital of any business.”

Ever Bilena

To learn more about Ever Bilena and its brands, visit www.everbilena.com.ph, https://careline.com.ph/ and http://blackwater.com.ph/.

PLDT SME Nation powers PFA with cashless transactions by PayMaya

Leading digital solutions and telecommunications provider PLDT Enterprise, through its Small and Medium Business Group PLDT SME Nation, is making cashless transactions available to more Filipino consumers, recently sealing a partnership with the Philippine Franchise Association for the adoption of its PayMaya QR Code facility.

PFA is the country’s largest franchise association that boasts of some of the most recognizable local and international brands from various industries; PFA members include industry giants Bibingkinitan, Fruit Magic, Goldilocks, Potato Corner, 7-11 and Toby’s. PFA champions sustainable franchising for economic development and nation-building.

With the implementation of the PayMaya QR Code facility for cashless and seamless transactions in some of PFA’s members, PLDT Enterprise continues its vision of empowering Filipino entrepreneurs by providing them the most advanced and tailor-fit technologies. The partnership with PFA also marks another milestone in PLDT’s journey towards a fully digitized customer experience.

The PayMaya QR code gives consumers the capability to make cashless payments by simply scanning the QR code at the establishment using the PayMaya app. On the other hand, merchants do not need payment hardware in order receive PayMaya-enabled cashless payments. Additionally, for merchants, PayMaya significantly decreases the risks associated with handling cash payments.

“Today, a pressing consumer demand is for an efficient, accessible and authentic engagement retail experience. Driven by a fast-paced digital time, this demand is growing even more and businesses have to respond and even go beyond these expectations in real-time,” said Franklin Go, Chairman at PFA.

“The introduction of PLDT’s PayMaya QR code is a significant step for local enterprises to be able to keep up with this demand, and set a whole new standard in seamless and digitally-driven customer experience.”

“We at the PLDT group have one goal—for all consumers to stay connected and to enjoy safe, secure and convenient seamless payment transactions in their favorite stores or outlets, making shopping especially this holiday season easier and safer,” shared PayMaya Chief Operating Officer and Managing Director Paolo Azzola.

FVP and Head of PLDT SME Nation, Mitch Locsin, expressed his excitement for the significance of this partnership: “PLDT has always recognized and supported PFA’s mission and vision for Filipino products and franchises to grow into local and even global giants. With the forging of this new deal, we underscore our support for our valued partners at PFA and their objectives through the continuous development and implementation of breakthrough digital solutions such as the PayMaya QR code.”

To know more about PLDT Enterprise and its products and services, visit www.pldtenterprise.com.

PayMaya Philippines, the country’s pioneer and leader in cashless payments, is the digital financial services arm of PLDT’s Voyager Innovations. To know more about PayMaya QR, visit qr.paymaya.com.

SM Store, PayMaya lead retail industry transformation with cashless payments

SM Store and PayMaya Philippines are once again redefining the shopping experience in the Philippines with a new campaign to provide added convenience and delight to customers through a nationwide 10% rebate on all purchases made using PayMaya QR.

Through PayMaya QR, shoppers at The SM Store can just open their PayMaya app, tap the “Scan” button, and point their phones at the special QR codes displayed at The SM Store’s Mobile Pay lanes to complete their transactions. PayMaya’s cashless system has been made available since last December in all branches of The SM Store nationwide.

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To encourage more Filipinos to experience cashless convenience, PayMaya is offering an introductory promo where shoppers can get a 10% rebate (up to P100 per branch per day) on their purchases whenever they pay using PayMaya QR at all branches of The SM Store from January 15 to April 15, 2018. For every P1,000 spend, shoppers also get the chance to win an iPhone X.

“We are happy to have a new way to make shopping more convenient for our shoppers,” said The SM Store President Chelo C. Monasterio. “The retail landscape is changing, and The SM Store is proud to lead the way with partners like PayMaya.”

“More and more Filipinos are using cashless payments with PayMaya, and we’re excited to work with like-minded companies such as SM in innovating on the retail shopping experience with the help of our payment technologies. With companies like SM taking the lead, we’ll see PayMaya QR in a lot more stores and establishments all around the country,” said Manuel V. Pangilinan, Chairman at PLDT, Smart, Voyager, and PayMaya.

Easy payments, top-ups at The SM Store

Be it the latest fashion items, toys, shoes or home products, Filipinos can now easily pay for all their shopping finds at The SM Store with just their phones with the help of PayMaya QR.

Getting a PayMaya account is easy. All they have to do is download the PayMaya app on the Apple App Store or the Google Play Store, register for an account using any mobile number from a Philippine mobile network, load up their account in any of the more than 15,000 PayMaya load-up touchpoints nationwide, and use the “Scan” QR feature within the app to instantly pay for their purchases.

Paying with PayMaya is also made more convenient with load-up options at all SM Business Services inside The SM Store. Account holders can also load up their PayMaya accounts at 7-Eleven, ExpressPay, TouchPay kiosks, Palawan Pawnshops, Shopwise, Wellcome, 2Go outlets, Petron stations along NLEX, and Smart Padala centers, as well as through Unionbank ATMs and RCBC retail online banking.

“SM has been an early partner of PayMaya as a load-up center for our customers, as well as a valued partner of our Smart Padala remittance service. This is a natural progression of our collaboration as we make it easier for our customers to use their PayMaya accounts anywhere they are in the country. We thank our partners like SM for helping accelerate cashless adoption among consumers,” said Orlando B. Vea, President and CEO at PayMaya Philippines.

Building a Cashless Philippines

PayMaya’s partnership with The SM Store for QR-based payments builds on its trailblazing initiative of building a “Cashless Philippines” in line with National Retail Payment System initiative led by the Bangko Sentral ng Pilipinas that aims to increase the share of electronic transactions in the country by 20% in 2020.

To support this vision, PayMaya has launched game-changing innovations including PayMaya QR. Various merchants are now equipped with the payments technology, including all Smart Stores nationwide, food parks like The Yard Timog, Pioneer Street Market, and Hue Hotel and Resorts and Station X in Boracay, as well as establishments such as Fairmont Makati and Army Navy, among many others.

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Today, PayMaya is also the largest online and mobile acquirer in the Philippines, powering card payment acceptance of some of the biggest e-Commerce retailers in the country, including the likes of Lazada, Zalora, Philippine Airlines, and Cebu Pacific. Most recently, PayMaya has enabled McDonald’s to accept card payments in its restaurants and online delivery card acceptance will also be available soon.

PayMaya Philippines, the country’s pioneer and leader in cashless payments, is the digital financial services arm of PLDT’s Voyager Innovations. To know more about PayMaya’s products and services for consumers and businesses, visit www.paymaya.com.