Home grown and Home-brewed

Good coffee doesn’t always have to come from your favorite café. As they say, “there’s no place like home,” and this compliments the growing appreciation for home brews. This does not only mean coffee prepared at home but there’s also an increasing love for coffee sourced locally.

To support this movement, Robinsons Supermarket recently partnered with Silca Coffee to hold a simple coffee appreciation class at Robinsons Supermarket Ermita. Silca Coffee is a roasting company based in Silang, Cavite. It is a family-owned company, founded by Enrile M. Asuncion in 1996. Since then, they’ve been harvesting, roasting and exporting coffee worldwide.

At the appreciation class, guests learned how coffee was made from harvesting, drying to roasting. Most importantly, they also learned some of the best ways to prepare coffee at home. Whether it’s through a brewer, French press or pour over, the smell and taste of a freshly brewed coffee is enough to welcome the start of good day.

No matter how you like your coffee done, one just cannot deny, the joy a good cup of coffee brings.
Silca coffee is available at Robinsons Supermarket.

Everyday Greatness with Great Taste

Greatness is within every Filipino. It can come out in many forms, in any situation, at no particular place or time. From game-changing choices to simple, unplanned acts of kindness, greatness can thrive every day.

Believing in the remarkable traits of Filipinos is Great Taste Coffee. Through the years, constant innovation has allowed the brand to constantly introduce new and better ways to enjoy a cup of coffee. As it continues to help bring out the greatness in every Filipino, Great Taste Coffee introduces a new endorser to join its journey of serving even greater experiences to its loyal consumers.

In its Choose to Be Great media event, Great Taste introduced John Lloyd Cruz as its newest brand endorser. During the coffee shop-themed event, media guests were treated to various activities that showcased Great Taste’s celebration of the Filipino’s everyday greatness.

“We are very pleased to have John Lloyd Cruz as the latest addition to the Great Taste family. As our endorser, we believe he will reinforce our values and philosophy with the same kind of passion and greatness that he has exemplified in his life,” said Universal Robina Corporation President and Chief Executive Officer Lance Gokongwei.

During the event, media guests were treated to an exclusive preview of Great Taste Coffee’s newest campaign featuring John Lloyd Cruz. The new campaign captures the respect and admiration that he and the brand have for Pinoy’s greatness.

Like Great Taste Coffee and John Lloyd Cruz, Filipinos can achieve greatness—from small triumphs, to great milestones. Choose to be great with Great Taste Coffee, available at all leading supermarkets, convenience stores, and sari-sari stores nationwide.