The responsible choice: Unioil cares with its “Doing Our Part” campaign

Unioil Petroleum Philippines Inc. launches its ‘Doing Our Part’ campaign to encourage Filipinos to make a difference in society through the small, everyday actions and responsible decisions they make, including the decision to choose a cleaner fuel.

As pioneers of advanced fuels in the country, Unioil introduces its Euro 5 compliant fuels to give consumers a cleaner and better alternative without the extra cost.  Unioil once again becomes the first and only retail petroleum brand to provide the cleanest range of high performance fuels.


“People are now becoming conscious about their actions and how it affects society. With our latest campaign, we want to encourage Filipinos to make small yet meaningful decisions that can leave positive and lasting impact to the community,” said Janice Co Roxas-Chua, Chief Financial Officer, Unioil Petroleum Philippines

With Unioil’s Euro 5 compliant fuels, motorists can have access to the cleanest range of fuels that have significantly less sulfur content at 10 ppm (parts per million), 5 times cleaner than Euro 4 standard fuels. Based on actual tests conducted by the DENR-EMB, Unioil’s Euro 5 fuels can provide up to 77% less emissions compared to Euro 4 fuels.  With this, motorists are able to get better engine performance  and making a conscious choice to contribute to the environment.


Towards a greener Philippines

As part of the company’s efforts to reduce the carbon footprint from its own operations, Unioil began its “Hybrid” station program with the installation of Smartflower solar technology in one of its newest retail stations.  The Smartflower is equipped with an automated sun tracking technology allowing it to track the sun’s movements across the sky resulting to as much as 40% higher efficiency compared to conventional fixed type solar panels.

Together with the Department of Environment and Natural Resources, Unioil has also put up Airvisual nodes in selected locations to help monitor air quality. The petroleum company is also the first to have a commercially-available electric vehicle (EV) charger in one of its retail stations to advocate the use of more EVs for a cleaner environment.

The right fuel choice

“For the past 50 years, Unioil has always been putting innovative petroleum solutions in the hands of consumers.  Today, we continue this by introducing breakthrough ways to harness solar power, promote the use of electric vehicles, and drive with cleaner fuel,” said Kenneth Pundanera, President, Unioil.

Unioil’s “Doing Our Part” campaign engages everyone to make meaningful decisions for the community through every day driving with Unioil. With this advocacy, Unioil presents itself as the reliable and cleaner alternative for motorists on their journey towards a healthier society and a greener environment.

With its programs and Euro 5 performance fuels, Unioil invites motorists, environmental advocates, and families to join its advocacy in making responsible choices for a sustainable and healthier tomorrow.

About Unioil Petroleum Philippines, Inc.

Unioil Petroleum Philippines, Inc. traces its roots back to 1966 when it established its own blending facility in Valenzuela. Unioil is currently engaged in fuels trading, lubricants blending and distribution, specialty oils marketing, and distribution of bitumen (asphalt). This makes Unioil one of the country’s most diverse and innovative petroleum companies.

In 1997, upon the deregulation of the oil industry, Unioil became the first independent petroleum company to operate a retail franchising network of service stations. Unioil has also been the exclusive licensed blender and distributor of Idemitsu lubricants since 1994. Idemitsu is the eighth largest lubricants brand in the world.

Unioil has become the pioneer in offering the cleanest and most innovative products in the market. On September 2017, Unioil became the first and only retail station in the Philippines to release a complete line of Euro5-compliant fuels. Euro 5 fuels have further reduced sulfur levels, producing cleaner emissions. Unioil’s Euro 5 fuels are 5x cleaner than the current Philippine standard – with a maximum sulfur content of 10 parts per million (10ppm)

Jollibee Launches it’s Newest Campaign Ad on Valentine’s Day

Capturing the country’s largest fast food chain’s enduring love affair with generations of Filipinos, Jollibee’s four new made-for-digital videos are now available for viewing online in time for Valentine’s Day celebration. To tug at viewers’ heartstrings are stories inspired by real-life experiences that all show how Jollibee has played a meaningful role in the lives of Pinoys.
During the exclusive media premier held at My Cinema in Greenbelt 3, members of the press were treated to an advanced viewing of 4 heart warming “Mga Kuwentong Pilipinong pinasarap ng Jollibee” videos.
Jollibee Global Brand Chief Marketing Officer Francis E. Flores said, “Every Pinoy can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.”

The stories are told through the eyes of a real-life and long-time store manager, who through 22 years have seen more than her fair share of families bonding at Jollibee, which has served as a happy second home for most Filipinos. This is captured in the omnibus video which ties all the stories together.

The “ALMUSAL” video features an old couple who regularly gets breakfast at Jollibee, getting the same meals as part of their daily morning routine. The story takes a bitter sweet twist as the husband carries on the breakfast tradition with their daughter when the wife passes away.

The “TAGPUAN” video features a young boy who got lost in the mall and was found by his mom at Jollibee. The story capitalizes on accounts of real moms’ precautionary practice of telling their kids to go to the nearest Jollibee store if they get separated at the mall.

Emphasizing how Jollibee’s influence is strongest among kids, the “JABEE” TVC features a toddler who’s first word is “Jabee” (baby talk for ‘Jollibee’), and he utters this line all throughout the day, signifying his fondness for the brand.

Ianco Dela Cruz, TVC Director, said, “It is really quite a challenge to be able to capture the different kinds of bonding moments that Filipino families have shared inside Jollibee stores throughout the years. Lucky for the team, we had a wealth of personal experiences to draw from, coming from real customers through the years who have made lasting memories in a Jollibee store. We, the cast and crew, hope that these Jollibee videos bring you on a journey to be closer with your families.”