Renowned Naturopathic Doctor James Rouse Speaker at Healthy Options Event

International speaker, functional medicine expert, naturopathic doctor and awarded author Dr. James Rouse is set to deliver an inspirational and empowering talk billed as “Vitamins of Life: Think, Eat, Move, Thrive.”  The special event will be held on Oct. 18, 2016, Tuesday at the country’s new luxury hotel Shangri-La at the Fort (BGC) in cooperation with world class gym , Kerry Sports Manila
 
 
Dr. Rouse’s teachings reflect his real-life practices anchored on natural healthy living principles. His books and talks always make a rousing call for action towards attaining energy, health and happiness.
 
Organized by Healthy Options, leading retailer of all-natural products in the Philippines, the wellness event is aligned with the book “Think Eat Move Thrive: The Practice for an Awesome Life” that Dr. James co-wrote with his wife, Dr. Debra Rouse.  
 
Part of the “Vitamins of Life” event that attendees may avail is a complimentary meditation session, yoga or spinning class  at Kerry Sports. In the evening at 6PM is the live seminar featuring Dr. James Rouse,  followed by book signing.
  
Dr. Rouse encourages the public to step up and incorporate positive action steps in their daily lives, and thrive. A highly sought-after speaker in the US, Dr. James Rouse brings a refreshing, common-sense approach to making the changes necessary for a healthier, happier, more fulfilling life. It can be noted that Dr. Rouse does not merely speak on health and wellness; he lives health, wellness and vitality.
 
Tickets to “Vitamins of Life: Think, Eat, Move, Thrive” are available at any Healthy Options branch. Ticket prices are: P1,000 for Gold Card Members; P 1,500 for Healthy Options Green Card Holders; and P2,000 for Non-Members. Interested participants may visit any Healthy Options store, contact mobile (+63)917-477-9813 or email marketing@healthyoptions.com.ph for more information.
 
Learn practical ways to rise to your absolute best, guided by tips and insights from Dr. James Rouse. “Vitamins of Life: Eat, Think, Move, Thrive” is part of the 2016 Healthy Options Talks.  Visit the leading all-natural products store chain Healthy Options, located at: Shangri-La Plaza Mall, Mandaluyong City; Rustan’s Supermarket, Makati City; Festival Supermall, Filinvest, Alabang; Ayala Center, Cebu City; SM City, North EDSA; SM City Manila; SM Megamall B, EDSA, Mandaluyong City; SM Pampanga; SM Mall of Asia; SM Clark; Bonifacio High Street, Taguig; Trinoma, North EDSA, Quezon City; SM City Davao; Rockwell-Makati; SM City Cebu; Greenbelt 5, Ayala Center, Makati City; Commerce Mall, Alabang Town Center; Abreeza Mall, Davao City; Robinsons Magnolia, New Manila, Quezon City; Excelsior, Eastwood City, Libis, Quezon City; SM Aura, Taguig; Century City, Makati; Glorietta 2, Makati City; Centrio Mall, Cagayan de Oro; Kidzania, Bonifacio Global City, Taguig; and now at Solenad 3, Nuvali, Sta. Rosa. For further information, visit http://www.healthyoptions.com.ph/.

BPI-Philam Life Assurance Corp. launches Bancassurance Month Ayala Life FGU becomes BPI-Philam Life Makati

BPI-Philam Life Assurance Corp., the largest bancassurance company in the Philippines, kicked off Bancassurance Month this October during the unveiling of the new BPI-Philam Life Makati Building (formerly Ayala-Life FGU).

The month-long celebration led by BPI-Philam Life Assurance Corp. (BPLAC) CEO Surenda Menon aims to educate Filipinos on the existence of bancassurance and importance of life insurance to help people with their long-term protection needs and to assist and support them throughout different stages of life’s journey.

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Mr Menon said: “Insurance penetration is still very low at around 2% based from the latest report of the Insurance Commission.1 We want to ensure that all Filipinos have access to the right protection solutions to provide adequate insurance coverage for their lifestyle requirements. We want to be able to provide insurance that is accessible and affordable to every market segment.”

“BPI-Philam continues to see strong potential for bancassurance given the continued rise of the middle-class, the continued economic growth brought by the high productivity in the country, and the increasing savings rate. These factors also present an opportunity to educate Filipinos on the importance of financial planning as a way to help them win during life’s key moments from marriage to parenthood, or from business management to retirement.

BPI-Philam’s trained Bancassurance Sales Executives (“BSEs”) are located at every one of BPI’s 800 branches to ensure that customers receive appropriate advice for every life stage.
BPI-Philam will also hold the Bancassurance Walk on October 5 where 200 employees will create awareness about bancassurance while walking along Ayala Avenue, Makati.

BPI-Philam is also launching iCare, the first policy owner after-sales servicing application in the Philippines. Policy owners can request changes to their policies be made electronically on a tablet device for unrivalled convenience. This follows the introduction of AIA’s highly successful interactive point of sale (iPoS) proprietary technology that improved the customer experience and promoted increased efficiency during the sales process.

Customers can find out more about Bancassurance Month through www.bpi-philam.com.

Shell Bike Fair 2016 at World Trade Center

The Philippines is home to a strong 4-million motorcycle community that still continues to grow everyday. The recent rise in number of motorcycle riders for the past couple of years has cemented the popularity of the two-wheeled vehicle, making it an indispensable mode of transportation for Filipinos all over the country.

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Coming from a successful celebration of all things motorcycle last year, Pilipinas Shell takes things to the next level by hosting a bigger and grander Shell Bike Fair 2016. To show Shell’s appreciation for the motorcycle community, this year’s Shell Bike Fair is a series of three grand events in Luzon, Visayas, and Mindanao. The three-part celebration was made possible by Shell Advance, Shell V-Power Nitro+, and Shell Select.

Shell Bike Fair 2016 – the third and final leg of the Shell Bike Fair 2016 was held at the World Trade Center through a day filled with games and entertainment for the company’s valued customers. Upon entering the world-class location, the attendees were treated to fun demos and games at the different booths set up throughout the venue.

Exciting performances by Imago, Gracenote, Mocha Girls, Callalily and Parokya ni Edgar plus other surprise celebrity appearances brought the house down, with the crowd partying along to their favorite hits. The event ended on a high note as several motorcycle clubs received special prizes and three lucky guests brought home their brand new motorcycles.

Partners on the road

Shell aims to demonstrate that it is a trusted partner of motorists in their every ride. Using Shell Advance can help provide easier engine starts, as well as long-term cleanliness and overall maximum protection, for a smoother ride on the road. Shell’s world-class lubricants go hand in hand with the use of Shell V-Power Nitro+, Shell’s premium performance fuels, which are designed to fight gunk and corrosion. And lastly, Shell aims to make every visit to a gas station worthwhile through the wide array of snacks, refreshments and hot meals that Shell Select offers for riders on the go.

“For over 100 years, Pilipinas Shell’s products and services have evolved to meet the current needs of Filipino motorists. We want our customers to know that Shell is every Filipino motorist’s partner on the road. Aside from quality lubricants and fuels, offerings such as the Shell Select convenience store, Shell Helix Oil Change+, and other integrated services, Shell has evolved into more than just a gas station – it is a pit stop that fuels both you and your motorcycles,” said Anthony Lawrence Yam, Pilipinas Shell Vice President for Retail.

For more information, visit www.shell.com.ph.

Jolly Pinoy Collectibles and the launching of Jollibee first mobile app using augmented reality

Jolly Pinoy Collectibles, featuring our favorite Jollibee and friends. Each limited edition collectible show different Pinoy icons and various functions that proudly represent our rich heritage.

Yum Kalesa Fun creates that familiar sound of the horse drawn carriage and Twirlie Pinoy Sorbetes will remind us of that familiar bell sound from your neigborhood ice cream  vendor.

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Hetty Vinta Getaway transports you down South to hear the calming sound of the waves.

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Jollibee Jeepney features the country’s most beloved mascot beside the Pinoys’ iconoic public transport with a jolly invitation to hop on and with Popo Carabao farm is set against the rice fields with our national animal.

Get the limited edition Jollibee Pinoy Collectibles for only P150 each every Jollibee Value Meal purchase. Hurry, as these collectibles are available from September 15 to November 14, 2016 only or until supplies last

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The country’s number one fast-food chain, Jollibee, recently unveiled its first-ever mobile application called JolliDance Showdown app that is sure to be a hit among Jollibee fans of all ages.

The all-new mobile app that will make use of augmented reality (AR) with the help of the Jollibee Kids Meal box. It allows kids to try some interactive fun with the fast-food chain’s famous mascot, Jollibee.

The app was developed by renowned Los Angeles-based mobile innovation agency, Trigger. The agency has produced applications for other clients like Sony Pictures, Lionsgate Entertainment, and Lucas Film.

This quick immersion of the app’s designers determined the features and the overall appeal of the app. Trigger President and Executive Creative Director Jason Yim explains the app plays on the sense of community. “Getting friends involved and getting your own avatar involved, that’s definitely the most fun part. You can’t help but smile when you do it.”

Other features of the JolliDance Showdown App were also discussed, including unlocking new characters with every visit to Jollibee branches and scanning the Jolly Kiddie Meal promo board located at the store counters.

Yim said, “The app is pushing how we can engage kids with augmented reality. It’s more than just having characters appear. It’s interactive and gives a much deeper experience.”

The JolliDance Showdown App is free for download in iTunes and Google Play Store. Get the app and watch the Jolly Joy Box go live. The Jolly Joy Box comes free with every purchase of the Jolly Kiddie Meal.

Don Papa Rhum

 

Don Papa Rum, the premium aged rum from the sugar island of Negros Occidental, Philippines, introduces the new set of award-winning designs in its Don Papa Art Canister Series. Composed of the winners in the 2015 Don Papa Art Competition, the Series features the top three artworks being incorporated into the canisters and packaging of Don Papa Rum.

 

First to be made available this October 2016 is the design by grand prize winner Riel Hilario called “The Spiritual Landscape of Papa Isio.” On its heels are two other award-winning artworks by Barry Cervantes and Anjo Bolarda.

 

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“Don Papa and the Babaylan” is by first runner up winner Barry Cervantes, who also hails from Negros Occidental. The 3ft x 5ft acrylic on canvas painting is his nostalgic tribute to the stories he heard as a child growing up in Valladolid, Negros, about Papa Isio’s revolt against the Spaniards and the myths surrounding Mount Kanlaon. Papa Isio is Dionisio Magbuelas, the leader of the shamanistic babaylanes (priests, philosophers, and healers) who led a revolt in Negros in the 1890s. Mt. Kanlaon is an active volcano towering over the island, and is considered a sacred site by the people of Negros. “The painting depicts the soul of Papa Isio alongside a babaylan crowned with the images of struggle and the braveness of a true revolutionary icon that embodies the strong spirit of Negrosanons and the Babaylanes,” says Cervantes. Other images the artist portrayed in his painting include an erupting Mt. Kanlaon and a “bird that portrays death in a sacrificial way, in exchange for our sweet freedom.”

 

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Our version of Dona Collada

And the second runner up is a 2ft x 4ft ink on paper illustration by artist Anjo Bolarda. Inspired by the original packaging of Don Papa Rum, Bolarda chose to hand-draw the design of his “Untitled” piece as a nod to the hard work, meticulous craftsmanship, and the necessary time needed to produce excellent rum. His piece is also an appreciation for the exotic wildlife found in the dense rain forests surrounding Mt. Kanlaon, as well as a message of concern about the environment. “In the illustration you can find, peeking out from behind the stalks of the sugarcane, just some of the animals endangered and endemic to Negros Occidental,” says Bolarda. According to the artist, the animals in the design help localise the brand further, and make the packaging more relevant as it highlights the environmental issues of today.
Don Papa Art Canister Series launches the Riel Hilario Edition in four Don Papa Rum markets: the Philippines, France, Germany, and the Netherlands this October. The two remaining Art Canister Editions will simultaneously be available this November in key retail outlets, such as Rustan’s, SM, S&R, and Ralph’s Wines and Spirits, to name a few. By December 2016, all three artworks will be available in the four world markets.

 

Launched last November 11, 2015, the first Don Papa Art Competition yielded four award-winning artworks: the three above-mentioned, plus “Florescence of Endeavor” by Renz Bautista, which won the People’s Choice Award.

 

The second Don Papa Art Competition, launched on September 14 at the Mathilde Cafe along Kalayaan Avenue, Makati, is open to to both independent artists as well as artists represented by galleries. The top 10 finalists will be featured in a special Don Papa Exhibit at the 2017 Art Fair Philippines. The grand prize winning artwork will become the next featured design in the Don Papa Art Canister Series for 2017, while its artist will receive an Artist Residency Sojourn in Florence, Italy. For more inquiries on the second Don Papa Art Competition, please visit the Don Papa Rum Facebook page at www.facebook.com/donpaparum or contact Mr. Dannie Alvarez at join@bleedingheartrum.com (email) or 0915-6888269 (cell).

 

 

Ginny Guanco’s Boho Chic exhibit

Ginny Guanco’s figures for her painting exhibit at the Galerie Y in SM Megamall are what can be described as a Bohemian’s rhapsody. The art show, which features all-female subjects, opens on September 15. Of the 32 colorful paintings of women, 26 of these are clad in classic boho chic designs in a bow to the artist’s roots as a full-bloomed flower child in the 70s. 
Even in her growing up years, Ginny’s inclination to art was already very evident. In school, she participated in art contests. It was no surprise that after graduating high school from the College of the Holy Spirit in Mendiola, Fine Arts was the course she chose at  the University of Sto. Tomas. As an artist immersed in her era, she believed in the message of peace, love, joy, and happiness against a backdrop of rock music and hippie art. “I was also really into bohemian fashion then as much as I am now. I did not outgrow my fashion taste, because I feel that it fits my personality and represents who I really am.” 
Her 26 muses are clad in similar fashion, in flowy and flowery creations and are labeled, alphabetically, after hippie names that derive inspiration from the elements. Among the collection, exhibit guests would meet Aura, Freedom, Lilac, Seagull, Meadow, and Ocean, all hand-drawn in acrylic, in a style which Ginny describes as a fusion of fashion and art illustration. This effect is a direct result of her training as an artist both in the UST and in the Corcoran School of Art in Washington D.C., along with fashion illustration lessons from no less than the doyenne of Slim’s Fashion and Arts School, the late Salvacion “Slim” Lim Higgins. “I would describe my drawings as a mix of the two drawing disciplines where one features elongated figures for fashion and the other shows a more sinewy effect as in the fine arts,” she describes. 
Paintings number 27 to 32 is her homage to the strong women in the comicverse, featuring pop culture heroines from Marvel and DC franchises – Black Widow, Elektra, and the two main incarnations of Wonder Woman. “I have always been attracted to strong female characters, as I was also very much into women’s rights in the 70s. I have always believed that women should be empowered, that regardless whether you are a career woman, a CEO, a homemaker, you shouldknow how you are as a person, knowing your worth, a human being to be respected and not looked down upon.  And one who is secure in who she is.”
The solo exhibit took a long time in coming, as Ginny took a 15-year hiatus from painting, pursuing a career, first in the media, and later on as a public relations professional. It took the passing of her favorite ginger cat, Simba and a few art materials lying around to get her back to art. A post of her finished figure on social media garnered a lot of interest from friends to convince her to take up the brush again. A chance meeting with Galerie Y owner Rollie Yusi, who viewed her works with interest, set the exhibit in motion.  Ginny’s boho-inspired pieces join the gallery’s carefully-curated works by established and emerging Filipino artists as it works toward the enrichment of contemporary Philippine art.
  
Ginny Guanco’s Boho Chic exhibit will be on view at Galerie Y from September 15 to 24. Opening cocktails are provided by; Chef Jojo Javier’s SWEETIELICIOUS, Chef Greggie Mercado of AGING’S FOOD DELIGHT,  WINE DEPOT, NESTEA AND KITKAT Strategic Works, Inc. and Ginny Guanco. The gallery is located at the 4th floor of the SM Megamall, Bldg A. For more information, contact Galerie Y, open from Mondays to Sundays, 10 AM – 10 PM, or call 634- 2704. Visit also the artist’s website, artbyginny.net or FB page Art by Ginny.
 

Gatorade Run on November 27, 2016

 The world’s number one sports drink, in partnership with Runrio, will once again hit the road for the second year of the Gatorade Run.

It will be held on November 27, 2016 at the SM Mall of Asia in Pasay City. The run will have two distances—11K and 22K.

More than 6,000 runners registered in last year’s run which featured hydration stations where participants got pre-race hydration drinks, a post-run hydration test area where runners instantly learned about their hydration status, and a warm-up area where free sessions were available for those who wanted a full-on warm up activity before and after the run. Gatorade ambassadors Jeron Teng, Jaja Santiago, Chris Banchero, Jett Manuel and Ara Galang were among those who were present to support the runners.

This year’s run promises to be more exciting, while still focusing on the importance of pre- and post-run hydration. Pepsico Marketing Manager for Hydration Tony Atayde said, “Gatorade is a global leader in sports performance and we’ll definitely bring that expertise to the run. Learning the benefits of proper hydration is crucial for runners and we look forward to reinforcing that message through the Gatorade Run.  We’re excited to show runners how, whether in sports hydration or a unique consumer experience, NOTHING BEATS GATORADE.”

Registration for the Gatorade Run 2016 will start on September 12. Log on to runrio.com for updates and to register.

Pillars 5 – Health and Wellness in all natural food supplement

Younger people are getting sick with degenerative diseases and it is increasingly becoming common among them to suffer because they are following an unhealthy lifestyle — they do not have the right nutrients that their bodies need from a proper diet and they lack exercise to keep their bodies in top shape.

Responding to this unpleasant trend among people young and old alike, Pillars 5, Inc. aims to foster health and wellness by bringing in all-natural food supplements that help the body to rebuild its immune system and restore it back to optimal health.

Through Pillars 5’s network of home-based entrepreneurs, the company’s passion for bringing back health to people has helped not only those in need to get back their lives from all the unhealthy practices, but also those people who have a dream of building their own businesses and achieve financial freedom. Pillars 5 is not shy to say that they are a multi-level marketing (MLM) company and it has been a big challenge for them, to differentiate themselves from most MLM companies and also to expunge the negative preconceived notions on the industry.

“MLM is an industry with a negative image because of how many of the companies in it has been operating. People have compromised their values and so the industry, as a whole, has been compromised. You will find many people being scammed by companies with less than superior products and dubious business practices,” explains Pillars 5 Chairman and Chief Executive Officer, Mr. Ramon Garcia.  The lack of regulations for the MLM industry does not help companies who do their best in building a better image for the industry, especially those with products that could really help people.

“On top of that, many people don’t have a good understanding of the MLM industry that they represent and are not able to communicate what their company has to offer. What we have set out to achieve is to build our business based on five core values: Servant Leadership, Humility, Excellence, Integrity, and Stewardship. Those core values are the uncompromising foundation of our business and, we believe, they will serve us very well now and in the future,” Mr. Garcia adds.

They pass on these core values to their home-based entrepreneurs— their distributors— by building a strong relationship and by educating them on how they can “add value” to their customer’s life. For Pillars 5, it is always the best to educate, train, and equip people so they will understand the business, do it the right way and make an honest living. Relationships drive everything else that happens after that and for Pillars 5, it’s about helping and supporting their distributors and their organizations to grow.

“We strive for consistency in what we say and do; staying focused on the company’s vision; staying true to our core values. Over time, this is how people will perceive us differently from the rest of the pack,” Mr. Garcia notes. “We differentiate ourselves from the rest by explaining how we do things differently, i.e., affordable entry into the business, product emphasis, no hard selling, no false claims and promises, no hype.”

When these relationships with their distributors have been solidified and imbibed with the company’s core values, it is almost always easy for the distributors to market their products sourced locally and internationally.

The Pillars 5 business is well-founded on products that are made from all-natural ingredients that can give people peace of mind on their usage of them. Unlike synthetic food supplements in the market, Pillars 5 food supplements come from whole foods. Because they are whole-foods based, the activities of the nutrients in their ingredients are kept intact to complement the natural mechanisms of the human body so that the cells in the body can use these nutrients readily.

Headlining their product line-up is Life Enzyme, a multi-nutrient supplement. It is sourced from 150 fruits, vegetables, and herbs that have been fermented for 365 days. This process magnifies the nutrients in these ingredients and through the beauty of biotechnology, makes them bio-available to the body. It is produced in Taiwan by their partner, Enzyme Village.

Nutrishuz Green Foods Health Drink and My TLC Essential Oils are formulated by their biochemistry expert consultant and produced in the Philippines. Nutrishuz is a delicious veggie drink ideal for people who are always on the go – an energy booster and contains ingredients good at detoxifying and strengthening the immune system. Even kids rave about it.  My TLC, on the other hand, is an aromatherapy product. A great home remedy for common ailments, it is applied topically or inhaled, and is a must to carry in your bag or pocket. It is powerful because it already makes use of the very essence of a plant in addressing health issues.

The Souq Moroccan Argan Oil is sourced from Morocco, comes purely from the Argan nut, and undergoes pressing from organically certified operations.  It is beauty product that rejuvenates the skin, hair, and nails.

Their customers give all positive feedbacks but Mr. Garcia constantly reminds that their products are not cures or treatments for illnesses, but emphasized what Pillars 5 products do very well, “to rebuild and restore.” We help rebuild the immune system so that the immune system will restore the person back to optimal health. Our body is the intelligent healer, not the products. What our products do is give the body what it needs to heal and repair itself.”

Pillars 5 is a company that provides an opportunity not only for those who would want to regain their optimal health back, but also for those who would want to build on their dreams. The road will definitely not be easy, as they face many challenges in building each other’s dreams while at the same time helping change an unhealthy world. Challenges can be met and inspiration ripples through others, motivating them to push on. “We are in the throes of a health revolution and we want to lead it,” Mr. Garcia says.

Find out more. Call us at 6356566, 6356568. Like us on Facebook: Pillars 5, Inc. Check our website – www.pillars5.com.

Here is the latest Honda CBR150R by Honda Philippines

Honda Philippines, Inc. (HPI) is bringing the thrill of racing to the country as it unveils today its newest Honda Gen S sports motorcycle model – the all-new Honda CBR150R.

 

HPI is giving the local market the chance to experience the speed and power of its latest racing machine, to meet the demand of Filipino riders for a high-quality sports bike.

 

The all-new Honda CBR150R sports an aggressive design. Its dual keen eye headlight exemplifies its sleek and sporty exterior along with its side cowl, rear side cowl, and new stylish muffler.

 

Inspired by MotoGP DNA, the all-new Honda CBR150R is equipped with a 150cc, liquid-cooled, 4-stroke, DOHC – 4 valve engine that delivers up to 12.6kW/ 9,000rpm max power and 13.0 Nm/7,500 rpm max power of torque. Thanks to PGM-FI fuel supply system, which complies with EURO3 emission standard, the all-new Honda CBR150R’s engine is fuel-efficient and environment-friendly.

 

This model is also built with an innovative truss frame, which is designed to support the engine, maximize performance of Pro-Link suspension system, and optimally reduce engine vibration, resulting in stability, agility and riding comfort.

 

The all-new Honda CBR150R is also equipped with double disc-brake, digital meter panel with integrated information (speedometer, odometer, trip meter, fuel meter, clock, and engine temperature), new aluminum rear foot step, and secure key shutter.

 

“Bringing the all-new Honda CBR150R to the Philippines is part of HPI’s efforts to ignite the passion of riding among new riders and enthusiasts. This is their chance to experience the thrill of Honda racing,” said HPI president Daiki Mihara.

James Reid the next model of Century Tuna

After a big reveal that showcased a body reinvented by Century Tuna, stopped EDSA traffic, and sent fans on a social media frenzy, top actor James Reid appears anew in a TV commercial that gives a glimpse on how thinking like a champion has brought him to where he is now.

 

There’s no denying that James Reid is one of the hottest young actors today. He’s a social media phenomenon—with millions of followers online, not counting the various fan accounts that his devoted followers set up. The highly bankable love team JaDine, in which he is paired with his reel and real life partner Nadine Lustre, has sent their legions of fans in a frenzy, whether in mall tours, concerts, meet and greets, and even online where they are constant trending topics.

 

There are his chart-topping albums including Reid Alert which hit certified platinum level status last May. Then there are his box-office film successes—the 2014 romantic comedy and his launch movie Diary ng Panget; and Talk Back and You’re Dead, the teen romance flick that followed a year later. No doubt, his biggest hit to date is On the Wings of Love, the top-rating primetime series with Nadine that kept viewers glued to their TV sets until its sensational finale.

 

 

Clearly, James Reid is on a winning streak and his steady career path is one that is marked by a succession of winning moves. Recently, he joined the ranks of  Anne Curtis and Derek Ramsey as endorser of Century Tuna, the country’s number one  tuna.

 

Becoming part of the Century Tuna family has certainly paid off for the young hunk. He is presently at his fittest—sculpted abs, toned muscles, firm biceps—which can be attributed to a rigorous fitness regimen and a proper diet consisting of good protein that Century Tuna can provide. It’s no surprise then that James headlines their latest campaign, where he appears in a series of sizzling television commercials: the first, a TV spot focusing on metamorphosis that sent his fans in a frenzy and created a sensation; the second, which is presently airing, revolves around the idea of commitment and loyalty.

 

Century Tuna couldn’t be happier for having James in its roster of celebrity endorsers. From the very beginning, they already saw a champion in him. “His story is truly inspiring,” said Greg Banzon, Century Tuna General Manager. “It speaks of transformation, the relentless desire to improve oneself. It’s a winning formula that brings many positive lessons for everyone: perseverance, keeping the faith, while staying humble and true to yourself—qualities that make James a true role model.”

 

Meanwhile, for James, it’s really all about trust. “I liken it to a championship game,” he reveals. “If you want to win, you naturally want to surround yourself with a teammate you can put your total faith into. That to me is Century Tuna, and I can’t think of any other name that I’d trust to keep my body fit.”

 

With bated breath, we watch as James continues to transform—from a teen heartthrob to a more mature actor with the determination, the attitude and the body to conquer and win in the challenging world of show business.