HONOR X9c 5G is Coming on January 10 but Can It Survive a 500FT Drop Test?

 
Manila, Philippines, January 1, 2025 – Leading smart devices provider HONOR Philippines just dropped #TheToughestPhone of 2025 as the country celebrated New Year’s Day. Coming on January 10, HONOR X9c 5G will be launched on HONOR’s Facebook page.
“This is our biggest launch ever and we’re excited to be dropping this the same time we welcome 2025! This smartphone is stronger with its All-Angle Ultra Defense. HONOR X9c 5G is now water, drop, and heat-resistant. Mark your calendars on January 10 and get to know the toughest phone of 2025,” said HONOR Philippines Vice President Stephen Cheng.
All-Angle Triple Defense
 
The new HONOR X9c 5G sports an all-angle triple defense feature that has an SGS 5-Star rating for Drop Resistance. It also defied an industry standard as it can withstand up to two-meter drops.
HONOR X9c 5G also has water resistance feature with an IP65M rating. It can be submerged up to 25cm deep for a maximum of 5 minutes.
The biggest surprise of HONOR for the HONOR X9c 5G is the boiling test – a new trend that will make social media go wild yet again. With its heat resistance, the toughest phone can take extreme temperatures ranging from -40°C cold to 70°C hot.
So, mark your calendar on January 10 and witness the unveiling of the toughest phone of 2025 – the HONOR X9c 5G. Catch it live on HONOR’s Facebook page.

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For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
In the meantime, check out HONOR’s wide array of mobile phones, tablets, and laptops at any HONOR Experience and Partner Stores nationwide or online via Shopee (https://bit.ly/HONORPHShopee), Lazada (https://bit.ly/HONORPHLaz) and TikTok Shop (https://bit.ly/HONORTikTokShop).
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
Media Contacts:
Pao Oga
PR Manager
09190016898
Denis Santos
PR Supervisor
0917174532
 

Celebrate Holidays With #GreenLove, let Kim Molina Show You How Outside of her work as a singer and actress, Kim Molina constantly advocates for protection of the environment.

Kim’s love and care for the environment earned the attention of Taiwan Excellence and tapped her to do a vlog to help support the #GreenLove campaign in partnership with Manila Water Foundation (MWF) to promote La Mesa Ecopark (LME) so that the public will have a deeper grasp and appreciation of nature and the protection of watersheds.
Her fondness for nature is evident as she will showcase how to celebrate holidays in a #GreenLove way at LME.
With passion for environmental responsibility at her core, Kim shares eco-friendly gift-wrapping tips on her vlog, which you can see on her both Facebook and Instagram personal accounts. (FB: https://www.facebook.com/kimmolinaofficial/videos/1729618074546048 IG: https://www.instagram.com/reel/DDJH2C1yAeq/)
Likewise, gifting is not all about material things as Kim will also show that organic food is an alternative that anyone can give and almost everyone will like to receive.
Kim said that she was happy doing the vlog, showing the transformation of LME into a destination that offers experiential eco-learning while appreciating rich biodiversity.
She believes that her vlog will help awaken the environmental consciousness of the audience on watershed protection.

“La Mesa Ecopark is a must-see destination this holiday season. Thus, it is not only a place for the family to bond and enjoy nature, but this is also for team building for large groups, and even seminars. You will really enjoy the exciting outdoor activities that the place has to offer,” Kim said
Kim Molina proves that there is no single best way of celebrating the holiday season, not to mention showing the possibility of still being environmentally responsible amidst all the fun and festivities.
To know more about #GreenLove campaign follow Taiwan Excellence’s social media accounts.
Facebook: https://www.facebook.com/TaiwanExcellence.ph/ and
Instagram: https://www.instagram.com/taiwanexcellence_ph/?hl=en.

Shopee Empowers Content Creators To Enhance Online Shopping Experiences Ahead of the 11.11 Mega Pamasko Sale

Creators Edlyne Lorenzana and Sharlaine Andal, Shopee Head of Public Relations and Corporate Affairs Erin Tagudin, and Creator Callie Rae delved into the key role content creators bring to the online shopping experience, as well as the growth opportunities the Shopee Affiliate Program unlocks during the Shopee Creators Fashion Night.

Shopee, Southeast Asia’s leading e-commerce platform, is proud to announce the remarkable growth of its creator ecosystem as it gears up for the highly anticipated 11.11 Mega Pamasko Sale. In today’s digital marketplace, content creators are more than just influencers; they play a crucial role in enriching the online shopping experience through authentic reviews, tailored recommendations, and innovative and engaging product discovery.
Creators Driving Engagement and Sales
With the proliferation of content creators in social media today, these online stars are becoming a driving force in the modern-day consumer’s shopping journey. Kantar’s 2023 “Philippine Media Landscape” report indicates that 60% of Filipino shoppers have made purchases after seeing a product featured by a content creator. Their influence over buying decisions is growing more significant, especially in an e-commerce environment where choices seem endless.
In this context, the Shopee Affiliate Program has emerged as a powerful tool for fostering trust and engagement among shoppers. The Affiliate Program rewards registered Shopee affiliates with a small commission every time someone orders an item they promote. With credible content creators placing their stamp of approval and sharing their favorite and trusted Shopee finds, their followers are assured of quality products and a smooth online shopping experience.
Creator Sharlaine Andal started her affiliate journey when she purchased items on Shopee to redecorate her room and shared her experience in a video. Shortly after, she was invited to join the Shopee Affiliate Program, unlocking a new avenue to earn through her content. “It’s amazing that I get to share the quality,legitimate items I buy from Shopee with my followers and earn a commission at the same time,” Andal expressed.
“What’s even better is the sense of community I found with my fellow affiliates,” she added. “It’s not about competition, but about having fun promoting great products at great prices together.”
Over the past year, the Shopee Affiliate Program has experienced remarkable growth, seeing close to 600% year-on-year increase in new affiliates compared to 2023. This surge highlights the growing value creators bring to brands and sellers in driving traffic and boosting conversion rates. During the platform’s recent 9.9 campaign, the program successfully facilitated millions of transactions through personal recommendations and honest product reviews by social media creators. This highlights the effectiveness of content creation in generating revenue for both users and businesses.
Innovative Platforms for Enhanced Content Creation
Shopee continues to lead the way in supporting creators with features that maximize engagement and earning potential:
Shopee Live: As a cornerstone of the platform’s interactive shopping experience, Shopee Live continues to grow with over 60% increase in viewership year-on-year. With millions of streams conducted on the platform in 2024 alone, this feature allows creators to connect directly with their audiences, showcasing products in real-time and fostering community and trust.
Shopee Video: This newly launched feature has already been delivering impressive results, with creators producing 10 times more content on Shopee Video in the first quarter of 2024. By providing brands and sellers a lasting platform to host their content, they can maximize the reach and earning potential of a single piece of content. Shopee Video has proven instrumental in increasing brand visibility, consumer engagement, and order conversion through seamless content-to-checkout experiences. This was demonstrated during Shopee’s recent 9.9 campaign, where orders on Shopee Video increased six-fold compared to the average day.
Creator Maria Jhazelle, also known as callieszn on Shopee, gained over 1.1 million followers and doubled her earnings in 2024 after transitioning to full-time streaming. By actively engaging the beauty community during her highly anticipated streams on Shopee Live, she increased daily sales by 62%.
From Runway to Everyday: The Go-To Platform for Millions of Fashion Deals
Fashion creators play a key role in ensuring a smooth online shopping journey for apparel– a category where concerns of sizing and fit often cause hesitation By offering product demonstrations and sharing honest reviews about fit, comfort, and material, these creators build trust with buyers. Following Shopee’s active efforts to ensure a trustworthy, reliable shopping experience, the app saw a 140% growth in Fashion orders during its last 9.9 sale, signaling the growing opportunities for fashion sellers and creators.
Additionally, Shopee also showcased its increasingly robust assortment of fashion items on its platform, ranging from established international brands like Cole Haan, Jag, Lee, and Forever 21 to trendy up-and-coming labels like Lovito, Tala by Kyla. Through personalized product recommendations and growing partnerships with content creators on features like Shopee Live and Shopee Video, users get an inside look at how stylish pieces look when worn and shoppers are increasingly turning to Shopee where they can explore millions of fashion deals.
A Call to Creators: Join the 11.11 Celebration
As the 11.11 Mega Pamasko Sale draws near, Shopee invites content creators to seize this unparalleled opportunity, especially with e-commerce in the Philippines projected to grow to $30 billion by 2027. This is the ideal moment for creators to join the Shopee Affiliate Program and leverage the heightened shopping activity as the holiday season approaches.
These online shopping activities have become a local cultural phenomenon and one of the key events associated with Christmas in the Philippines. At Shopee’s last 11.11 Mega Pamasko Sale in 2023, the e-commerce giant saw an 8x uplift in new Shopee Live viewers– a clear sign that online shopping continues to thrive in the country.
Shoppers can be assured of a seamless, reliable, and exciting online shopping experience at Shopee’s 11.11 Mega Pamasko Sale with On-Time Pamasko Delivery, 70% Off Holiday Deals, and Free Shipping with PHP 0 minimum spend. On November 11, shoppers can check the Shopee app at 12 midnight, 12:30 AM, 12 noon, and 6:30 PM with 11.11 Rush Deals, where they get a chance to score enormous offers on must-have products like the Xiaomi smart TV, Dyson Airwrap, and Nintendo Switch. Users can also go to the Shopee app to play Shopee Shake and get the chance to win up to 1.1 million Shopee Coins.
A Cultural Shift Towards Content Creation
The rise of content creation has become a cultural phenomenon, shaping the daily lives of millions. Shopee is proud to offer innovative platforms that allow creators to monetize their passion while delivering a seamless online shopping experience to consumers. This shift empowers individuals, sparks creativity, and fosters a sense of collaboration within the community where creators and consumers connect.
Join us in celebrating the transformative power of content creation and its integral role in the future of e-commerce.
Follow us on @shopeePH on Facebook and Instagram to know more about the Shopee 11.11 Mega Pamasko Sale, and check out the Shopee App now!

Create waves of positive change with SM at the 2024 International Coastal Clean-Up

The International Coastal Clean-Up (ICC) is back for another year and is shaping up to be the biggest one yet, taking place simultaneously on September 21 in 15 different SM Supermalls across the country: SM By the Bay at SM Mall of Asia Complex, SM Tuguegarao Downtown, SM City Tuguegarao, SM City Bataan, SM City Olongapo Central, SM City Olongapo Downtown, SM City Sorsogon, SM City Legazpi, SM Daet, SM City Puerto Princesa, SM City Roxas, SM City Cebu, SM City Seaside Cebu, SM City Mindpro, and SM City General Santos. Together, we can make a significant impact on our oceans and create a cleaner, healthier environment for all.

In 2023, SM Cares recorded more than 100,000 kg of trash collected with the help of an estimated 17,000 total volunteers from 15 SM Supermalls nationwide. This year, in celebration of its 20th year of supporting communities and creating a positive impact on the environment, SM Cares aims to double the amount of solid waste collected to 200,000 kg, eyeing a volunteer count of 20,000.

If you’re interested in joining the global movement towards cleaner seas and oceans, SM Cares is inviting you to be part of this year’s ICC!
For participants from NCR, you may register via SM Malls Online through this link: https://click.smmallsonline.com/DFqS/ICC2024
For participants from Cebu, you may register via SM Malls Online at https://click.smmallsonline.com/DFqS/ICCSMSSXSMCC
For outside of NCR and Cebu, you may visit this link: https://bit.ly/ICC2024-Registration
SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

Embracing net zero: The Philippines’ urgent call to climate action

As we enter the typhoon season, recent extreme weather events have once again underscored the Philippines’ vulnerability to such conditions.
As the nation grapples with the potential aftermath, it is clear that being part of the global conversation on achieving net zero emissions is imperative. This typhoon has highlighted the urgency for the Philippines to be an active participant in the fight against climate change, not only to mitigate future impacts but to also contribute to global solutions.

The concept of net zero refers to balancing the amount of greenhouse gases emitted with an equivalent amount removed from the atmosphere. For the Philippines, a country frequently in the crosshairs of severe weather, achieving net zero is a crucial step towards enhancing climate resilience. The recent typhoon has made it evident that the country cannot afford to be a bystander in the global efforts to combat climate change. Instead, it must be a proactive player, advocating for and implementing strategies that contribute to the global net zero target.

One of the key areas where the Philippines can make a significant impact is by leveraging its abundant natural resources to transition to renewable energy sources. By increasing investments in solar, wind, and hydroelectric power, the nation can reduce its reliance on fossil fuels, thereby lowering its carbon footprint.

This transition is crucial for achieving net zero and offers the added benefit of creating a more resilient energy infrastructure less susceptible to disruptions caused by extreme weather.

SM Prime Holdings, Inc. recognizes the equal importance and urgency of both climate change adaptation and mitigation. As part of our strategy, we are investing 10% of our Capital Expenditure (CAPEX) in sustainability and disaster resilience design.

A significant initiative supporting this commitment is SM Prime’s pledge to achieve net zero emissions by 2040. As the country’s leading integrated sustainable property developer, we have committed to the Science-Based Targets Initiative (SBTi), a recognized global standard for corporate decarbonization targets. This makes us one of the few corporations in the Philippines to do so. To ensure our near and long-term science-based targets for 2030 and 2040 align with the global commitment to achieve net zero by 2050, SM Prime collaborates with the World-Wide Fund for Nature Philippines (WWF) through their Corporates for a Better Planet Initiative (CBPI) program.

This ambitious target is supported by concrete actions, such as the installation of onsite solar panels across various properties and strategic partnerships for renewable energy sourcing. These initiatives not only reduce the company’s carbon footprint but also set a precedent for other businesses to follow, demonstrating that sustainable practices can be integrated into core business operations.
Pledging to advance every person’s right to a better quality of life through heightened climate action, disaster risk reduction, biodiversity protection, and our strategic corporate social responsibility programs, this commitment places climate action at the forefront as one of SM Prime’s sustainability agenda.

SM Supermalls have enhanced natural lighting and improved insulation, reducing energy needs for lighting, heating, and cooling, leading to more efficient and environmentally friendly operations.

Using solar panels or other renewable energy sources lowers the carbon footprint, leading to reduced greenhouse gas emissions and decreased reliance on non-renewable energy.

Empowering Educators: COCOPEA, CEAP, and Rex Education join forces for the MATATAG Regional Run

GCASH + FOOD VOUCHERS GIVEAWAY!

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In a momentous collaboration, the Coordinating Council of Private Educational Associations (COCOPEA), Catholic Educational Association of the Philippines (CEAP), and Rex Education, in partnership with the Department of Education (DepEd), have joined forces to launch the COCOPEA–CEAP–REX MATATAG Curriculum Regional Run. Under the theme “Capacitating the Private Education Sector for the Effective Implementation of the MATATAG Curriculum,” this event brings together educators, administrators, and stakeholders across the nation to prepare and enhance their educational practices for the new curriculum.
A Unified Commitment with the Learners in Mind
At the heart of this initiative is a unified vision: to empower educators and schools with the necessary tools and knowledge to effectively implement the MATATAG Curriculum, ensuring that it meets and caters to the needs of all Filipino learners.
The Regional Run opens up with a powerful act of unity—a commitment board signing. From the first run to the last, this collective resolve sees all participants pledging their dedication to the success of the Regional Run and the MATATAG Curriculum’s implementation.
The event focuses on three primary objectives:
Facilitate In-depth Understanding: Provide school leaders with a platform to delve into the key features, principles, and contents of the MATATAG Curriculum, fostering comprehensive understanding and appreciation.
Equip School Leaders with Implementation Strategies: Offer strategies, guidance, and inspiration to school leaders on how to effectively transition to and implement the MATATAG Curriculum within their respective institutions.
Foster Collaboration: Cultivate a network of educators and leaders committed to collaborative efforts in addressing challenges and maximizing opportunities presented by the MATATAG Curriculum.
All these objectives are carefully crafted with the learners in mind, aiming to enhance their educational experience and ensure their holistic development.
Insightful Plenary and Breakout Sessions
During the 2-day program, there are six engaging plenary sessions to provide comprehensive insights into the MATATAG Curriculum. These sessions cover key aspects, namely:
● The General Shaping Paper
● 21st-Century Skills in the MATATAG Curriculum
● Collaborative Expertise
● MATATAG Instructional Design Framework
● Learning Progression
● Operationalizing a Guaranteed and Viable Curriculum Focused on Enhancing Student Learning
Led by esteemed education leaders and representatives from DepEd, these sessions foster in-depth discussions on the key features, components, and relevant concerns of the MATATAG Curriculum, ensuring participants thoroughly understand how to implement these strategies effectively.
Aside from the plenary, participants also engage in 10 focused breakout sessions, each dedicated to the specific learning areas of the curriculum. The breakout sessions cover:
Kindergarten
Makabansa
Reading and Literacy, Language and English
Filipino
Araling Panlipunan (AP)
Mathematics
GMRC/Values Education
Technology and Livelihood Education (TLE)
Music, Arts, Physical Education, and Health (MAPEH)
Science
Each session discusses the learning area shaping papers, curriculum guides, and innovative strategies for pedagogy and assessment. Competent DepEd representatives and REX Edukampyon MATATAG Corps of Trainers, a team of seasoned educators and curriculum experts, band together for the breakout sessions toward the latter part of the regional run.
Regional Run Schedule
The event spans seven regional runs, covering all regions of the country. The first run was held at San Beda College-Alabang from February 29 to March 1 for Regions III and the National Capital Region. Here are the subsequent sessions.
Mar 22–23: San Beda College-Alabang (Regions IV-A, IV-B, and V)
Apr 18–19: Saint Louis University, Baguio City (Regions I, II, and CAR)
May 16–17: Cebu Institute of Technology-University, Cebu City (Regions VII and VIII)
Jun 19–20: Colegio de San Jose, Iloilo City (Regions IV and NIR)
Jun 24–25: Holy Cross College, Davao City (Regions XI and XII)
July 11-12: Xavier University- Ateneo de Cagayan, Cagayan de Oro (Regions IX, X, and parts of BARMM)
More than an event, the COCOPEA–CEAP–REX MATATAG Regional Run is a movement toward educational excellence in the country. With much hope and faith, the unified efforts of COCOPEA, CEAP, REX, DepEd, and the collective strength of Edukampyons aim to ensure that every Filipino educator benefits from the MATATAG Curriculum and every Filipino learner succeeds in their lifelong learning journey.

A school renovation project amplifies the potential of deaf community

A dedicated teacher from PSD provides a hands-on lecture inside their newly rehabilitated school building.

Being hearing-impaired is a challenge in itself, navigating a world where communication relies heavily on spoken words.

In the Philippines, this challenge further creates a gap, as opportunities for the deaf are limited, particularly in education and employment. The struggle is intensified as only a few secondary learning institutions are catering to their unique needs, with affordability and facility conditions further hindering their pursuit of skills and knowledge.

A personal advocacy
Shery Funcion, the Principal of the Philippine School for the Deaf (PSD) in Pasay City, is no stranger to these challenges.

Her dedication to the cause began with her college thesis, focusing on job opportunities for deaf learners. Since then, she has immersed herself in various organizations and volunteer activities, gaining firsthand insights into the limited opportunities available to deaf learners.

She eventually became a SPED teacher, before taking on the role of principal in PSD.

“The immersive experience really showed me how important these projects are for our students—kung gaano kahalaga ang pagbibigay ng mga pasilidad sa mga mag aaral lalo na sa mga bingi,” she underscored the importance of providing facilities for students with hearing impairment.

A facility that produces opportunities

The collaborative project of the Henry Sy Foundation, SM Foundation (SMFI), and the Department of Education’s Schools Division Office of Pasay City equips students with in-demand skills that will prepare them for employment upon graduation.

In the century-old PSD, their senior high school laboratory building serves as the training ground for students. Its classrooms and halls, no matter how old, have always played their role in honing and preparing deaf students to have solid career prospects after PSD.

Amidst the competing priorities within the school and the broader Philippine educational system, the facility barely had enough funds for the rehabilitation and major repairs it needed. For years, students and teachers worked around issues ranging from dim lighting and leaking roofs to uneven floors. These not only presented structural concerns but also hindered the overall learning experience of students.

“Our deaf learners need special accommodation to fulfill their special educational needs. They need to have a conducive learning environment so we can optimize the activities and learning programs,” Funcion stressed.

Funcion further shared that the 2023 collaborative project of the Henry Sy Foundation, SM Foundation (SMFI)—the social good arm of the SM Group, and the Department of Education’s Schools Division Office of Pasay City could not have come at a better time.

“The rehabilitation of the Home Economics (HE) laboratories is crucial because students need to fulfill their performance tasks. These are vital components of our senior high school program to ensure that they acquire essential skills and competencies for employment post-graduation from PSD.”

Through the collaboration, PSD has been provided with the much-needed facilities in dressmaking, beauty care, cookery, electrical, bartending, food and beverage preparation, ICT, and dance.

For Funcion, their Henry Sy. Sr. building serves as a great beginning that will help pave equal opportunities and create a future where deaf students’ abilities will shine within and beyond the four walls of classrooms.

Through the collaboration, PSD has been provided with the much-needed facilities in dressmaking, beauty care, cookery, electrical, bartending, food & beverage preparation, ICT, and dance.

Filipinos love concerts, but venue infrastructure gaps are a threat to the experience

Countries with better, bigger, and more competitive concert venues have reaped economic benefits, especially with the massive and significant influence of popular international acts like pop superstar Taylor Swift’s Eras Tour and Coldplay’s World Tour in consumer behavior and spending.

Driving tens of thousands of ‘Swifties’ and concert enthusiasts, the success of these concerts was an economic stimulus for countries worldwide, including Southeast Asian countries such as Singapore and Japan. Filipino fans alike had to spend big and travel miles to watch the exclusive performance of superstar Swift in Singapore’s National Stadium while others went to Japan’s Tokyo Dome and Sydney’s Accor Stadium in Australia. The massive concert gigs boosted the respective country’s economies, benefitting entertainment, hospitality, retail, and transport industries significantly.

(insert preferred concert image here if any) (taylor swift)

While Singapore’s strategy for a Southeast Asia exclusive Swift performance piqued interest and likewise piqued its neighboring countries, the strategic move sparked conversations and brought to light what the Philippines can improve on in terms of concert venues.

1. Location is key

The Philippines doesn’t lack in big venues. In fact, it boasts of venues that can rival Singapore’s National Stadium and Japan’s Tokyo Dome. Accessibility to the location as well as public transportation and nearby commercial establishments are key.

2. Concert Experience

Photo credit to Stanley Quek. An empty Singapore National Stadium, viewed from the front stage.

Singapore’s pride, the National Stadium, has innovative features such as the world’s largest free-spanning dome, a retractable roof and comfort cooling technology for spectators’ convenience. Its innovation, strategic location, and efficiency bring positive and immersive experiences for enthusiasts and concert fans, making it a magnet for entertainment acts from all over the world. A similar concert venue and experience is something that Filipino concertgoers are hoping the country can replicate.
3. World-class concert amenities and facilities

Accessing the venue’s amenities and facilities should offer a premium music experience for concert enthusiasts or convenience in a sporting event.

Architectural “Eyecon” SM Mall of Asia Arena prides itself on having exceptional world-class amenities unique in the Southeast Asia region. –Photo from SM MOA Arena official website

FIBA Basketball World Cup 2023 held in SM Mall of Asia Arena – Photo from SM MOA Arena official website

Take for example the SM Mall of Asia (MOA) Arena – a flexible indoor arena developed in 2012 by leading integrated property developer SM Prime – that has been a top-of-mind venue for all sorts of events and offers a unique concert experience. With a full house seating capacity of 20,000, it has been a haven for thrilling sports events, remarkable OPM shows, and unforgettable international superstar performances.

Meanwhile, the SMDC Festival Grounds in Parañaque City is likewise an enormous outdoor venue that can accommodate at least 50,000 people. Ed Sheeran’s Mathematics Tour and Rivermaya The Reunion were among the performers that have graced the stage recently.

4. Achieving Filipinos’ concert dreams

One of the most forward-looking plans of SM Prime is its 360-hectare smart city development which is envisioned to bring in a centerpiece to the country’s entertainment and sporting events – larger in capacity and a more enhanced venue infrastructure that would attract legendary icons in the entertainment scene and compete against Southeast Asia and the world’s best. It will feature an estimated 70,000-capacity stadium and concert arena connected to one of the island’s main destination paradises called Central Park. The sizable arena is envisioned to be the Philippines’ biggest concert venue, with world-class facilities and sustainable features, comparable to other big concert venues worldwide. Once that’s built, Filipinos won’t have to fly overseas because they can watch top-tier performances right from the comfort of their home country.

An artist’s render, visual sketch of the proposed concert venue at Pasay 360 project.

https://www.pexels.com/photo/band-playing-on-stage-2747446/

Without a doubt, Pinoys live and breathe entertainment shows. In fact, Filipinos are the 4th top concert spenders in Asia-Pacific according to digital payments company Visa, proof of how passionate we are about concerts. By investing in the development of modern, smart, and accessible concert venues, Filipino concert enthusiasts can continue to embrace and celebrate live performances with the convenience, comfort, and enjoyment they deserve. Beyond entertainment, well-curated, smart, and innovative concert facilities can further drive economic benefits to the Philippines’ national and local economies, including ancillary local spending in retail, tourism, and hospitality.

Jobs on the Rise: New Urban Developments Are Driving Employment Growth

Cities worldwide, while diverse in demographics and culture, share a common pursuit of progress through new urban developments. These projects not only enhance convenience amid urban congestion but also stimulate local economies and communities through various socio-economic activities like job creation.

Whether in the form of public transportation, cutting-edge business districts, or towering residential communities, a single new development requires a whole host of jobs from pre-construction, to construction, and completion. These range from real estate developers and planners to construction workers and suppliers – all requiring extensive collaboration for successful project development.

Hudson Yards: Direct and indirect employment opportunities

Photo credit to Following NYC. Featuring ‘Vessel’, a honeycomb-like structure and visitor attraction in the Hudson Yards Development in Manhattan, New York City.

The cycle of job creation doesn’t stop after completion. A new development also drives indirect employment opportunities generated from industries attracted or related to the development.

Such is the case for Hudson Yards, New York City’s 28-acre mixed-use development and considerably the United States’ biggest mega development in history. It had created thousands of construction jobs that resulted in transforming Manhattan’s iconic skyline and becoming home to diverse shops, offices, cultural institutions, and hotels and residences. Ongoing operations and management of these facilities are expected to contribute to its large-scale economy, such as hosting over 55,752 workers daily and about $19 billion annually to the city’s GDP.

Dubai and Songdo IBD: Creating economic opportunities afresh

Meanwhile, cities like Dubai and Songdo International Business District (IBD) generate jobs by creating economic opportunities from the ground up. They used land reclamation as an urban development strategy to address land scarcity and high population density challenges.

Photo credit to Kadir Avşar. A closer aerial view of the Palm Islands.

Dubai’s ambitious projects, including the Palm Islands, the World Islands, and Burj Al Arab, have turned it into an ultramodern metropolis for commerce and tourism. In 2023, it drew over 30,000 new businesses, driving demand for talent in finance, legal, and digital technology sectors.

The Songdo IBD is an ongoing smart city built on reclaimed land in Incheon, South Korea. It’s designed to be an international business and residential hub with sustainable features. As of 2020, the 1,500-acre development hosts about 30,000 residents, 33,000 jobs, and 70% fewer emissions than any other development.

SM’s Integrated City Developments: Empowering local communities and residents

SM Prime contributed photo. An aerial view of SM Mall of Asia (MOA) featuring its iconic Globamaze and thriving network of retail, business, residential, and hotel developments.

The SM Group, a leading conglomerate in the Philippines, has an ecosystem of interests spanning retail, banking, property, and mall developments across the country, making it the largest employer with over 140,000 employees.

For every SM mall development by SM Prime Holdings, the integrated property developer of the Group, the local economy is invigorated because of the opportunities created by supporting small and medium enterprises (SMEs) that comprise about 68% of its mall tenants. For instance, SM City Bataan, SM Supermalls’ 83rd mall, employs about 96% of its mall administration staff who are residents called Bataeños, including two in leadership roles. It also proudly showcases local industries by partnering with homegrown businesses like family-owned brands and locally managed franchises.

Job security, stable income, and tax revenues contribute to the local workforce’s quality of life; and SM Prime ensures to manifest these waves of progress in its developments, especially in its future plans for smart cities in the Philippines to be spearheaded by its ongoing 360-hectare development in Pasay City.

New urban developments are catalysts for growth, innovation, and avenues for increased prosperity, shaping local economies through job creation and improved lives. The success of these city centers requires a network of opportunities – from its pre-construction supply chain to empowering businesses for individuals to thrive and contribute to the communities.

SM Prime invests in future sustainability leaders with scholarship program

Future sustainability leaders. Strengthening its commitment to both educational access and sustainability stewardship, SM Prime welcomes ten scholars from UPLB, who are taking up degrees in either Bachelor of Science in Human Ecology or Bachelor of Science in Forestry.

Inspired by the late Henry Sy Sr.’s belief in the power of education and driven by their commitment to sustainability, leading integrated property developer SM Prime Holdings, Inc. (SM Prime) has launched a scholarship program in partnership with the University of the Philippines Los Baños (UPLB).

Aptly called the “SM Sustainability Scholarship,” the initiative reflects SM Prime’s commitment to both educational access and sustainability stewardship.

Video courtesy of SM Prime

The program will fully support ten deserving students through their undergraduate studies at UPLB, providing them with the opportunity to pursue degrees in either Bachelor of Science in Human Ecology or Bachelor of Science in Forestry. These fields align with SM Prime’s focus on building resilient communities and fostering a sustainable future.

The scholarship recipients, meticulously chosen for their academic excellence and dedication to sustainability, were formally recognized during a meet-and-greet gathering at UPLB, marking the start of their journey as SM Sustainability Scholars.

SM Sustainability Scholarship. In the photo are the SM sustainability scholars with the University of the Philippines Los Baños’ Office of Scholarships and Grants Director Assoc. Prof. Ariel L. Babierra, Ph.D., College of Forestry and Natural Resources’s Prof. Marilyn Combalicer, College of Human Ecology Dean Dr. Jennifer Amparo, Vice Chancellor for Student Affairs Dr, Janette Malata-Silva, Scholarship Affairs Officer Ivy Salarde and SM Prime AVP Rida Reyes-Castillo with the rest of the SM team.

Each scholar will receive a full scholarship covering tuition fees, a monthly living allowance, and a book allowance, ensuring they can focus on their studies without financial worries.
During the gathering, College of Human Ecology (CHE) Dean Dr. Jennifer Amparo expressed that the pursuit of sustainability is most effectively undertaken collaboratively.

“CHE is one of the colleges that puts a premium on interdisciplinarity and trans-disciplinarity because we believe that in sustainability, you don’t work in silos. We need to work together and build each other’s skills, know-how, and also our programs together to ensure sustainability,” she said.

“I would also like to thank SM Prime for putting emphasis on this scholarship. SM Prime did not just provide the finances or scholarship. They invested the time to really meet our scholars and provided other support mechanisms to ensure that our scholars thrive in their academic lives. This is also a manifestation of SM’s commitment to sustainability by really developing our future sustainability leaders,” she added.

College of Forestry and Natural Resources’ Prof. Marilyn Combalicer also extended the college’s support to the scholars on behalf of the college’s dean, Dr. Marlo Mendoza: “We hope to continue nurturing such meaningful collaboration and initiatives that enhance our educational experience and initiatives for our students. Rest assured that we will continue providing support to our students in ensuring their growth and success in both academia and beyond.”

SM Prime’s AVP Rida Reyes-Castillo meets the SM sustainability scholars.

Meanwhile, SM Prime AVP and Head of Marketing, PR and Corporate Communications, Rida Reyes-Castillo, echoed that the fundamental values of the company are intricately interwoven with both education and sustainability.

“SM Group’s founder, Mr. Henry “Tatang” Sy, Sr. believed that education is a great equalizer, and he envisioned that sending one child to college would create ripples of social good not just for families but for an entire community,” she said. “The improvement of the well-being of the youth and the partner communities is something that we at SM invest in.”

For decades, the SM group has embraced the responsibility to contribute to nation building through social good programs that are geared towards quality education, sustainable agriculture, healthcare, and disaster response. By helping improve the quality of life of the people in these host communities, social development and investment go hand in hand with business growth to achieve a better future for all.

This is a paid partnership with SM Prime Holdings.

See photo caption guide below. Download the high-resolution photos here: https://bit.ly/4bLkYvv

See AVP event highlights here: https://drive.google.com/drive/folders/1h4uWMsYylmpLrW9og-PqkdO0Oxy8Hbyu?usp=drive_link