Tears from Heaven: CHILD Haus celebrates 21 years

The SM Mall of Asia Music Hall was the venue of the 21st-anniversary celebration of CHILD Haus, an institution founded by ‘Mader’ Ricky Reyes to be a bastion of hope for children stricken by cancer. Throughout its history, one consistent major supporter of the establishment has been the Sy family – in its early years, Henry ‘Tatang’ Sy, Sr., and over the last decade, SM Prime Holdings Inc. Chairman of the Executive Committee Hans Sy continuing the tradition established by his father.

CHILD Haus founder ‘Mader’ Ricky Reyes and SM Prime Holdings Inc. Chairman of the Executive Committee Hans Sy (center) celebrate the institution’s 21st anniversary with the CHILD Haus beneficiaries.

Leading the event were Mr. Sy and ‘Mader’ Ricky, and several individuals and companies who, over the years, have contributed to the well-being of CHILD Haus were invited. Many children, who have been ‘adopted’ by CHILD Haus and now call it home, were also in attendance. The media was present as well, recognizing how establishments like CHILD Haus make a big difference and become the ‘answered prayers’ of so many children and their parents.

CHILD Haus founder ‘Mader’ Ricky Reyes

SM Prime Holdings Inc. Chairman of the Executive Committee Hans Sy

Three CHILD Haus stories, featuring Aya, Laura, and Jessa, were turned into video vignettes that highlighted the message of hope and the life-saving work of the organization. While it is easy to describe such events as heartwarming and tear-jerking, it was truly remarkable to witness even the most seasoned press photographers being moved to tears by these videos. This is a clear testament to the profound impact that these testimonials had on the audience at the event.

CHILD Haus founder ‘Mader’ Ricky Reyes, SM Prime Holdings Inc. Chairman of the Executive Committee Hans Sy, and three inspiring CHILD Haus children, Aya, Laura, and Jessa.

After ‘Mader’ Ricky’s heartwarming welcome, Mr. Sy himself took the stage to present plaques of appreciation to the many friends of CHILD Haus whose generous donations have made the organization’s life-saving work possible.

CHILD Haus founder ‘Mader’ Ricky Reyes and SM Prime Holdings Inc. Chairman of the Executive Committee Hans Sy award plaques of appreciation to the generous friends of CHILD Haus whose contributions have enabled the organization’s life-saving mission.

Those suffering from cancer and ‘adopted’ are provided food and shelter. There are presently two CHILD Haus locations – one in Manila, near the Philippine General Hospital, and one in Quezon City. Until the children are declared cancer-free and/or have completed their treatments and medical procedures, one child and one parent are allowed to live at CHILD Haus. If it’s an infant, both parents can stay.

A longtime supporter and regular visitor to CHILD Haus, Karylle, led the children in a rousing song composed by Karylle’s husband, Yael Yuzon. Then ‘Mader’ Ricky’s daughter sang a rendition of Florante’s ‘Handog’ that had been reworded to fit the sentiments of the children at CHILD Haus. These were two songs that the children had learnt and practiced as a “thank you” to the many guests who have helped make the ‘haus’ a reality.

Singer Karylle leads the CHILD Haus children in an uplifting song.

In the end, both ‘Mader’ Ricky and Mr. Sy acknowledged the significance of this event, which commemorates 21 years of compassion, fortitude, and the spirit of giving and sharing.

To know more about inspiring stories and events at SM, visit www.smsupermalls.com or follow @smsupermalls on social media.


Marikina City – Gilren Bajado, lady security guard of RJC Security Solutions, was recognized as the Outstanding Security Guard of the Year at the 43rd Founding Anniversary of the Civil Security Group at Camp Crame. The recognition ceremony was presided over by PNP Chief PGen Benjamin C. Acorda Jr. SM Supermalls Customer Relations Services Senior Assistant Vice President Mr. Almus J. Alabe and Regional CRS Manager Harold James E. Herrera were also in attendance to witness the awarding ceremony.

LG Bajado’s outstanding accomplishment stems from her remarkable act of honesty and integrity on August 3, 2023, at SM Cinema, SM City Marikina. During her clearing duties, she discovered a lost black pouch containing 64,800 pesos, along with ATM cards and assorted ID cards belonging to Mr. Starsky D. Paunan, a 44-year-old staff member of Palarong Pambansa.

SM City Marikina Customer Relations Services Manager Mr. Edward S. Masangcay, Regional CRS Manager Mr. Harold E. Herrera, Lady Guard Gilren Bajado of RJC Security, PNP Chief Bejamin Acorda Jr., SM Supermalls Senior Asst VP for CRS Mr. Almus J. Alabe, RJC HR Manager Mr. Wilmark Reyes

Without hesitation, she reported this to the CRS office, ensuring the safe return of the lost valuables to their rightful owner. Her integrity, honesty, and dedication have earned her this prestigious recognition and admiration from her peers and superiors.

SM Supermalls and RJC Security Solutions take immense pride in her achievement, as it reflects the company’s core values of professionalism, honesty, and integrity. Her commitment to her duties, her sense of responsibility, and her exemplary character have brought honor not only to herself but also to RJC Security Solutions as a leading provider of comprehensive security services.

The recognition of LG Gilren Bajado as the Outstanding Security Guard of the Year strengthens SM Supermalls’ commitment to maintaining the highest standards of excellence. The company consistently strives to provide security solutions while ensuring that its employees embody the highest ethical standards.

SM Supermalls extends its warmest congratulations to LG Gilren Bajado for her outstanding achievement and for being a shining example of integrity and professionalism. Her actions serve as an inspiration to all and remind us of the impact that a single individual can have on building a safer and more trustworthy society.

UST tops off Henry Sy, Sr. Hall at Manila campus

The University of Santo Tomas (UST) held the topping off ceremony of the Henry Sy, Sr. Hall last October 7, 2023. The ceremony is a builder’s tradition that highlights the placement of the final beam on top of the structure.

The seven-storey building is a tribute of the Sy family, the SM Group, and UST to the SM founder for his life-long education advocacy. It is equally a manifestation of the ever-growing desire of the UST Research and Endowment Foundation, Inc., Anargyroi: FMS Foundation, Inc. (AFI) and the 152-year old UST Faculty of Medicine and Surgery (FMS) to further level up in the field of medicine.

The Henry Sy, Sr. Hall will serve as a hub for simulation in medical education, interactive student centered-learning, collaborative multidisciplinary research, and interprofessional education. It will house the Sts. Cosmas and Damian Simulation and Research Center.

“The Henry Sy, Sr. Hall will be a state-of-the-art structure designed to meet the challenges and expectations of a digitally-inclined medical education landscape. It will house technologically advanced facilities and equipment, which will complement the existing teaching, learning, and research practices of the University. It is yet another milestone, securing the UST FMS a relevant spot, a significant spot in Catholic medical education in the country, the region, and the world.” FMS Dean Dr. Ma. Lourdes Maglinao said about the Henry Sy. Sr. Hall.

“Medical students can access a broad range of digital tools and resources to enhance their learning and education as we were compelled to shift to e-learning and online course platforms,” UST Rector, Very Rev. Fr. Richard G. Ang, O.P., said.

“Nowadays, keeping up with the advances in medical education is paramount to ensure that our students are competent, agile, and well-prepared to meet the challenges and opportunities of the ever-changing educational landscape of modern medicine, and this building, this edifice, will give us state-of-the-art equipment, which will give our medical students a cutting-edge knowledge on how to use robotics as well as other equipment,” Fr. Ang added.

Designed by C.A. Ventura & Partners, the Henry Sy, Sr. Hall is on track to be completed by June 2024. ♦

Download the high-resolution photos below: https://drive.google.com/drive/folders/1_242BvXlBoePKFH_V54p7LuOqPjqZiDW?usp=sharing

The artist’s rendition of the Henry Sy, Sr. Hall, which will rise near Gate 10 (Dapitan St.)

Heads of the UST and HSFI, led by Very Rev. Fr. Richard Ang,O.P. FMS Dean Dr. Ma. Lourdes Maglinao, and Debbie Sy, at the topping off ceremony last October 7, 2023

(from left) SM Foundation (SMFI) SAVP for Education Eleanor Lansang, SM Investments VP for Securities Judith Balderrama, Henry Sy Foundation (HSF) treasurer Virginia Yap, SMFI Executive Director and HSF Trustee Debbie Sy, HSF Executive Director Dr. Lydia Echauz, SMFI and HSF Trustee Engr. Ramon Gil Macapagal are welcomed by Dr. Joreen Rocamora, Director of the UST Office of Public Affairs.

SM Prime, WWF-Philippines join forces to nurture the future sustainability champions

Recognizing today’s youth’s key role as tomorrow’s guardians of the environment, SM Prime
Holdings, Inc. (SM Prime) and World Wide Fund for Nature Philippines (WWF-Philippines) have
teamed up to launch YOUth are the Future,a leadership program aimed to equip young student
leaders on environmental conservation , climate change, and sustainability issues.
“There is no better time than now to educate the youth. As stewards of the planet, it is important
that they have an opportunity to learn about environmental conservation, encourage them to
voice out their fresh ideas, and share new perspectives,” said WWF-Philippines Education for
Sustainable Development Project Head Dino Calderon.
“When we provide our young student leaders with learning opportunities and expose them to
practical solutions, we have a chance to help them design a sustainable future. We are
committed to make sure that things change for the better,” says Hans “Chico” Sy, President of
SM Engineering Design and Development Corporation (SMEDD) and SM sustainability
Commencing with the grand launch on October 10, 2023, the student ambassadors from various
Metro Manila high schools participated in a discovery tour around the SM Mall of Asia Complex,
which features SM Prime’s sustainability efforts and disaster resiliency practices. The formal
introduction of YOUth are the Future Ambassadors was held at the SMX Convention Center and
along with a pinning ceremony. Leaders and representatives from SM Prime, WWF-Philippines,
government agencies, and foreign dignitaries are also present at the event.
In a message she delivered during the event, Department of Environment and Natural
Resources (DENR) Secretary Maria Antonia Yulo-Loyzaga said, “Our journey is really about the
race to resilience, as our climate changes, society is changing. Sustainability is our pathway to
survival as a planet and that is what resilience is really about, the ability to withstand the impacts
of the hazards that we know and those that we could face in the future.”
The youth ambassadors will participate in a three-day eco-camp at the Pico De Loro Beach and
Country Club in November, where they will learn about waste and energy management,
resource optimization, and climate mitigation and adaptation strategies from some of the
country’s experts.
Renowned for its role in Olive Ridley Sea Turtle conservation, the 3-day eco camp in Hamilo
Coast also serves as an immersive natural classroom in environmental conservation. The
expected output from the eco-camp is a Green Manifesto that outlines their plans to effect
change and a storybook module co-authored by all the participants. The program will culminate
through a series of mall and school tours throughout Metro Manila to boost youth engagement

Expanding Sustainability: SM Foundation’s 2nd Rainwater Harvesting System

Health workers in San Fernando, Cebu Primary Healthcare Facility water the locally sourced plants using the water from the rainwater harvesting system.

Rainwater harvesting is a way of collecting and storing rainwater for later use. It is an effective and adaptable way to conserve water and reduce reliance on main water supplies. Due to its efficacy, it has been applied by many civilizations in history and is being utilized today by forward-thinking institutions as a sustainable water management strategy.

SM group’s social good arm, SM Foundation, Inc. (SMFI), for one, has embraced this by installing rainwater harvesting systems in two of the local health centers it recently refurbished–Brgy. Irawan Birthing Facility in Puerto Princesa, Palawan, and San Fernando, Cebu Primary Health Care Facility.

SMFI’s Health and Medical Programs proactively implemented this innovation to help sustain the health of the local community while preserving the environment.

Ready in times of emergency
Dr. Alfredo P. Manugas VI, Municipal Health Officer and Health Department Head of San Fernando, Cebu Primary Health Care Facility, said that while water is crucial to their operations, water supply is not always available in their municipality, even their center.

“The rainwater harvesting system is essential in our health facility because the water supply in our municipality is not available 24/7,” he said. “We are now provided a source of water in times of emergency or any interruption of water supply. Our staff and visitors can use rainwater for cleaning, flushing the toilet bowls, and watering the plants.”

SMFI Health and Medical Programs senior project manager Albert Uy runs through how the system functions.

SMFI ensures that the facility is convenient and manageable to maximize its purpose. It operates without electricity, increasing its sustainability. To harvest water for non-potable use, it collects rainwater from the roof and gutter. The water is filtered through vinyl-coated mesh filters to ensure its quality before being stored in the 800-liter storage tank.

To guide users for safe recycled water use, all faucets connected to the facility have visible labels. Alongside this innovation, SMFI also used air-cleaning paints, LED lighting fixtures and appliances, and locally sourced plants to create a clean and comfortable environment for patients and health workers.

These green innovations exemplify the SM group’s commitment to the environment and community health within the broader context of the SM Green Movement. With the social good impact of the two rainwater harvesting systems, SMFI targets to replicate this initiative in other health centers in its pipeline, further improving water security in the face of challenges.

Health workers use the rainwater harvesting system for their outdoor cleaning needs.

To learn more, please contact:

Victor Persius F. Chan
SAVP for Corporate Affairs & Sustainability
(632) 8857-0100 local 0117

HONOR opens in the all-new SM City Sto. Tomas Batangas

HONOR Philippines GTM Manager Steven Yan with Greentelcom Chief Operating Officer
Ma. Theresa Luna and HONOR Philippines Retail Sales Director Tom Yuan

The newest HONOR Experience Store is in the all-new SM City Sto. Tomas Batangas and is expected to open stores in SM City Dasmariñas Cavite and SM City San Pablo Laguna.

Much to the delight of Batangueños on the unveiling of the all-new SM City Sto. Tomas Batangas, the leading smart devices provider HONOR Philippines also officially welcomed shoppers to its newest Experience Store in the said mall, located at the 2/F Cyberzone.

“It is really an honor to unveil our newest HONOR Experience Store the same time the much-anticipated SM City Sto. Tomas Batangas opened. This is part of our promise to continuously service our HONOR fans and tech enthusiasts alike and we are very far from what we have envisioned for the country,” said HONOR Philippines Vice President Stephen Cheng.

The successful store opening was officiated by HONOR Philippines GTM Manager Steven Yan and HONOR Philippines Retail Sales Director Tom Yuan together with Greentelcom Chief Operating Officer Ma. Theresa Luna and President Edwin Luna.

The viral smartphone brand also pledged to dominate the South as Experience Stores in SM City Dasmarinas Cavite and SM City San Pablo Laguna is soon to open.

The Unstoppable Trio: HONOR X9a 5G, HONOR 90 5G, HONOR 90 Lite 5G

Who would forget the HONOR X9a 5G that catapulted the brand into virality, with its industry-leading ultra-tough OLED curved display that was put to test through various means, including smash and drop challenges. HONOR X9a 5G is still available at Php 16,990 in Titanium Silver, Emerald Green, and Midnight Black.
HONOR 90 5G, beyond its 200 MP Flagship camera performance, also has one of the most advanced high-frequency Pulse Width Modulation dimming technology at 3840 Hz, which greatly helps with lessening eye strains with long periods of phone usage. Available in three colors – Diamond Silver, Emerald Green, and Midnight Black, HONOR 90 5G is priced at Php 24,990.

Last but definitely not the least, the HONOR 90 Lite 5G – the newest HONOR iteration still packs a wide array of specs that other competitors unusually carry within the same price range. Apart from its 100 MP Camera system, which allows for ultra clear photography, this phone packs 8GB + 256GB Super Storage, and a 4500 mAh battery that can last for up to two days. HONOR 90 Lite 5G is priced at Php 12,990 and available in Cyan Lake and Midnight Black.

For more announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorphilippines/) and TikTok: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

Revolutionizing Travel Experiences Worldwide via Travereel

Book, Travel, Connect, and Earn!
Don’t miss out on this exciting new chapter in travel. Download Travereel today and let the journey begin. Get ready to book, travel, connect, and earn!

Today marks a remarkable occasion in the world of travel with the official launch of Travereel, a groundbreaking and revolutionary travel mobile application that promises to transform how people explore and experience the world.
Selcouth’s Travereel mobile app is set to change the way you plan and enjoy your travel experiences, providing a seamless, one-stop solution for all your travel needs.
This game-changing travel app lets you book your stay or destination seamlessly by just clicking and watching the reels shared by fellow travelers. Travel offers you an incredible variety of options, whether you wish to stay in a stylish metropolitan apartment, an opulent beach resort, or a cozy B&B in the countryside.
“Travereel was born out of a passion for exploring the world and the belief that travel should be accessible, personalized, and unforgettable for everyone,” said Debbie Nebaya, Travereel CEO. “Our team has poured their hearts into creating this app, and we are thrilled to bring this vision to life and empower travelers to embark on journeys that leave a lasting imprint on their hearts.”

L-R: Mr. Deepak Kumar, Paymonggo Head of Growth and Sales; Mr. Kurt Molina, Billease Head of Merchant Products; Mr. Terence Ridder, Lizard Global CEO of Asia; Mr. Ricky Sy, Travereel Chairman and Investor; Ms. Vicky Rada, Travereel CEO; Mr. Mark Dela Cruz, Travereel Digital Marketing Manager; Paige Ranola and Jewel Mesina, Travereel Influencers

Enjoy a fun, engaging, reliable display of hotel properties through short vertical videos from our travel community, and imagine how your next day’s vacation will look like.
Travereel is more than just a travel app; it’s your personalized travel concierge, offering a wide range of features to enhance your journeys. Here are some notable key features of the app:
Discover Hidden Gems: Find off-the-beaten-path attractions, local eateries, and cultural experiences with our curated recommendations and user-generated content. Get a taste of authentic travel with Travereel.
Travel Social Network: Connect with fellow travelers, share your experiences, and get real-time advice from the Travereel community. Discover travel buddies and create lasting memories through your own travel experiences.
Seamless booking: Book your preferred hotel in just click and tap. Travereel gives you seamless booking experience by clicking the ‘Book’ button on the reel.
Flexible payment terms: Payment convenience via different payment options from Paymonggo: Debit and Credit Card, GCash, Maya, and Billease. Users can also opt for the Buy Now, Pay Later payment terms.
Earn Commission: Be a content creator and post your own travel experiences. Post videos and receive an affiliate commission for bookings from your shared travel reels and vlogs.
Safety Features: Stay informed about travel advisories and emergency contact information, and receive safety tips to ensure your well-being while exploring new destinations.

Travereel is now available for both iOS and Android, ensuring that no matter your device, you can experience the world at your fingertips. Our commitment to providing a user-friendly, accessible platform is at the heart of Travereel’s development.
For more information, visit Traveleers’ website www.traveleer.com or social media platforms: Facebook (Facebook.com/TRAVEREEL2022), (Instagram.com/travereel.app), TikTok (TikTok.com/@travereel), and YouTube (YouTube.com/@Travereel).

About Travereel
Selcouth’s Travereel mobile app revolutionizes the way you plan and book your vacations. Discover new destinations and visualize your following holidays by watching the reels shared by fellow travelers and book your accommodations seamlessly in the comfort of your seats.

About Selcouth

Selco was founded in 2022, the maker of Travereel, with the mission to make booking easy and accessible for everyone. It aims to provide a seamless, user-friendly platform that connects people with the best accommodations.

Media Contact:

Mark Jeremiah Dela Cruz
Digital Marketing Manager

Cebu Pacific’s First Narita-Manila SAF-Powered Flight Takes Off

Cebu Pacific (PSE: CEB) operated Flight 5J 5055 from Narita to Manila powered by sustainable aviation fuel (SAF), making it the first Philippine carrier to use SAF in a commercial flight from Japan.
The leading Philippine carrier’s SAF flight was operated with an Airbus 321neo, using 40% blended SAF produced by Neste Corporation and supplied by Itochu Corporation. This combination resulted in a 44 percent reduction in carbon emissions per passenger, setting a new record for CEB’s SAF-powered flights.
“As we await sufficient SAF supply to meet the demand of the entire aviation industry, this inaugural Narita to Manila SAF flight represents Cebu Pacific’s ongoing efforts toward making air travel more sustainable. Other decarbonization programs that we have put in place include investing in fuel-efficient NEOs, optimization of flight plans, and adoption of fuel efficiency best practices to minimize fuel consumption. All these are concrete sustainability initiatives that bolster our commitment and support for the aviation industry’s goal of flying net-zero by 2050,” said Alexander Lao, President and Chief Commercial Officer at Cebu Pacific.
Itochu, which acts as the branded distributor of SAF in Japan, lauded the collaboration.
“We look forward to partnering with Cebu Pacific as we strive towards sustainable aviation. Our collaboration underscores the growing demand for SAF in the Asia-Pacific region and we are ready to meet that need,” said Atsushi Onishi, Senior Officer of Itochu’s Energy Division.
Passengers on the inaugural flight were part of the celebration, receiving commemorative tokens and engaging in in-flight activities. The initiative was also warmly welcomed by Narita International Airport.
“We are honored that Cebu Pacific has chosen Narita International Airport for this initiative. Being one of the select airlines to mount SAF flights in Japan, Cebu Pacific’s commitment to sustainability is commendable,” said Toshio Tashiro, Executive Officer of Narita International Airport.
Prior to the commercial flight, CEB signed a strategic partnership with Neste to work towards establishing a long-term supply of SAF across the Asia-Pacific. This initiative aligns with the airline’s sustainability goal to gradually integrate SAF into its operations, thereby reducing its carbon emissions footprint and promoting environmental consciousness.
CEB operated its first passenger flight powered by SAF in September 2022 from Singapore to Manila, making it the first low-cost carrier in Southeast Asia to incorporate SAF in its commercial operation. The airline aims to integrate blended SAF for its entire commercial network by 2030.
For more information about CEB’s sustainability initiatives, visit: www.cebupacificair.com.

COMCO Mundo culminates “Epic 7 Years” celebration with growth and expansion

Global award-winning communications group COMCO Mundo League of Enterprises (COMCO Mundo) has culminated its 7th anniversary celebration with the recently held COMCO Epic 7 Years Main Event, highlighting its growth as an umbrella organization alongside its agencies COMCO Southeast Asia (COMCO SEA), COMCO Middle East and Africa (COMCO MEA), and TARO AOX Inc.; the formal introduction of its three new major offerings Story Lab Communications Development and Support Ecosystem, CODEVA or Communications Development Academy, and SEA Wave & Spice Multimedia Content Studio; and the kick-off of COMCO Southeast Asia – Singapore.

Growth in Southeast Asia and Middle East and Africa
To further pursue its brand of Meaningful Storytelling, COMCO Southeast Asia has expanded its services through its new streamlined divisions: Public Relations and Communications (PRC) and Communications and Marketing Services (CMS). PRC services include Consumer Marketing and Brand Communications; Corporate Public Relations; Corporate Social Responsibility; Internal Communications; Influencer Engagement and Grassroots Communications; and Issues and Crisis Communications; while CMS offers Events and Activation; Special Media and Advertising Executions; and Branding. COMCO SEA marked the year with continued partnership with its long-time clients including Aseana City, Eastern Communications, European Union, Jobstreet, PHILUSA Corporation, Rémy Martin, Takeda, Teleperformance, and Lenovo; and onboarding of new brand partners such as AirAsia Superapp, Century Tuna, Uratex Mattresses, Uratex Monoblock, Alaxan FR, LaLiga, MDI Novare, Sony, Toshiba, and Concepcion Midea Inc.

Reaping off major metals from various local and international award-giving bodies over the years, COMCO SEA made history by being the 1st and only PR agency in the Philippines to win PR Consultancy of the Year (Medium Consultancy Category) in the prestigious PRCA APAC (Public Relations and Communications Association Asia-Pacific) Awards 2023. The Consultancy of the Year is awarded to an agency that has exemplary operations on business, effective results, community leadership, and innovation.

Sustaining its remarkable debut in the industry and maintaining its position as the PR agency that banks on building brand love across the region, COMCO Middle East and Africa further accelerates with major account wins this year across the United Arab Emirates (UAE), the Kingdom of Saudi Arabia (KSA) and the rest of the MEA region. Some of COMCO MEA’s key clients include Costa Coffee, the Middle East Film and Comic Convention, Empire Entertainment, Paramount Hotels, LEOS Development, The Wizarding World Shop by Fandom, Rixos Marina Abu Dhabi and Rixos Premium Saadiyat Island, Taj Exotica Resort & Spa, The Palm, and Geidea, one of the top fintech companies in Saudi Arabia.

The year 2023 also served as the launch of COMCO Mundo’s specialist agency for digital and integrated communications, TARO AOX Inc. The Agency has two divisions – Digital, Social, and Emerging Platforms (DSE) and Integrated Communications (ICOM). DSE focuses on Social Media, Digital Activation, Content Marketing, Virtual and Online Events, Social Listening, Digital Analytics, Media Buying and Planning, Search Optimization and Marketing, and Website and Application Management; while ICOM offers Digital PR, Integrated Communications, and Influencer Marketing. TARO AOX Inc. has just started but is now in full blast handling major accounts such as Goodyear, Hallmark, HLA Fashion, Lamoiyan Corporation, Samsung Mobile, and Sun Life Global Solutions.

Ultimately, COMCO Mundo as a parent and flagship unit reinforces its work for the Group’s Executive Leadership and Governance; MARCOMAX (Marketing, Communications, Advocacy and Excellence; Project CODY (Corporate Identity and Branding); MEXINAC (Media, Experts, Influencers, Activators and Communities); and ACTDEV (Agency Culture and Team Development); and also continues to lead landmark initiatives such as the recently held UNMASKED: The COMCO Mundo Write to Ignite Season 3 and work on key advocacy projects through the Group’s Citizen COMCO Advocacy Program and Camp COMCO Alumni Society.

Furthermore, COMCO Mundo reintroduces COMCOffee Club which serves as COMCO Mundo’s shared services for the Group’s companies, business units, and programs, covering Finance and Accounting; ARC or Audit, Risk Management, and Compliance; and Administration which includes Office Management, Team Care (Talent Development), Legal Affairs, and Information Technology.

Three New Offerings
A testament to COMCO’s unwavering dedication to meaningful storytelling is the birth of Story Lab Communications Development and Support Ecosystem, an exciting addition to COMCO’s specialized offerings set to revolutionize the way brands connect with their audiences. Story Lab specializes in Communications Research and Planning, Editorial and Publication Services, and Media Monitoring, Measurement, and Analytics.

Meanwhile, CODEVA, or Communications Development Academy will manage the training and development programs and offerings of the group. Aside from the award-winning Camp COMCO Mentorship Program, COMCO Mundo will house in CODEVA the group’s professional training programs for Media Affairs, Crisis Communications, Corporate Social Responsibility, Cause Related Marketing, Advocacy Communications, Social Media, and Content Marketing, among others.

COMCO Mundo will also broaden the services of SEA Wave Pop Culture Magazine and introduce the SEA Wave & Spice Multimedia Content Studio. The SEA Wave & Spice Multimedia Content Studio will diversify and create studio-produced titles encompassing the SEA Wave Pop Culture Magazine which will include content for Facebook, YouTube, and podcasts, among others. Expanding its content arsenal, SEA Wave & Spice will also offer Content, Multimedia Arts, and Video Storytelling services for brands and Talent Management for bloggers, content creators, and influencers.

Regional Reinforcement
In a move that exemplifies COMCO’s commitment to regional excellence, the Agency is thrilled to kickstart the opening of COMCO Southeast Asia – Singapore this 4th quarter of 2023. This strategic expansion allows COMCO to deepen its presence in the dynamic Southeast Asian market, providing clients with localized expertise and access to a broader network. Like COMCO SEA Philippines, COMCO SEA Singapore is set to be a regional hub for excellence in the field of communications, public relations, and social media.

“What we built is more than a group of companies but a community that became a creativity playground and craftsmanship vessel for talents who want to do the best work of their lives and brands and organizations that persevere to have meaningful connections to their publics and make positive impact to communities. On our 5th year, we did the impossible by pivoting amid the pandemic and expanding from Southeast Asia to the Middle East and Africa. And each time we accomplish something, it paves the way for the beginning of a new journey. Hence, this COMCO Epic Seven Years celebration is the kickstart of another great adventure,” said Ferdinand L. Bondoy, Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder of COMCO Mundo League of Enterprises.

To know more and stay updated with COMCO Mundo, please visit www.comcomundo.com or follow fb.com/comcomundo on Facebook, linkedin.com/company/comcomundo on LinkedIn and @comcomundo on Instagram.

About COMCO Mundo League of Enterprises
A trailblazing and global award-winning communications group, COMCO Mundo League of Enterprises is a collective of agencies and programs dedicated to advancing the communications profession and related disciplines such as digital, media, advocacy, training, education, and entrepreneurship, among others; to be a force for social change; to nurturing talent growth and workplace community culture; and to championing borderless collaboration. The COMCO Mundo League of Enterprises is comprised of COMCO Southeast Asia Philippines, COMCO Middle East & Africa, TARO AOX Inc., COMCO Southeast Asia Singapore, SEA Wave & Spice Multimedia Content Studio, Camp COMCO Alumni Society, and Citizen COMCO Advocacy Program.

COMCO has been awarded Medium Consultancy of the Year in Asia Pacific at PRCA APAC Awards, thrice as Agency of the Year 2nd Runner-up at the IABC Quill Awards; Agency of the Year – Silver Award at the ASEAN PR Excellence Awards; Finalist for Boutique PR Consultancy of the Year at Campaign Asia Pacific’s PR Awards Asia, Marketing Interactive’s PR Awards Asia-Pacific, and the global CIPR Excellence Awards; and 150 metals from various local and international award-giving bodies

The COMCO Mundo League of Enterprises

COMCO Mundo with the COMCOmigos from brand partners, industry, media, the blogosphere, and Camp COMCO Alumni Society

COMCO Mundo executives together with the recipients of the Loyalty and Excellence Award. In photo are (1st row, standing, from left): Rachel Syfargo – Communications Support Services Director / Partner, COMCO Mundo; Janela Mauryn Bufi – Associate Account Operations Manager and Business Unit Administrator Pro Tempore for Integrated Communications, TARO AOX Inc.; Patricia Anne Rana – Senior Corporate Services Officer and Special Assistant to the Comptroller, COMCO Mundo; Ferdinand L. Bondoy – Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder, COMCO Mundo; Joan Maslang – Corporate Services Director and Comptroller / Partner, COMCO Mundo; and Queenie Joy Resmundo – Senior Account Operations Manager and Business Unit Administrator Pro Tempore for Public Relations and Communications, COMCO Southeast Asia; Also in photo are (2nd row, from left): Justin Harvey Llamosa – Chief of Staff to the Group Chief Executive Director and Senior Executive Initiatives and Communications Manager /Partner, COMCO Mundo; Ramil Balaong – Production and Logistics Attendant, COMCO Mundo; and Albin Christian Recio – Senior Manager and Business Unit Administrator Pro Tempore for Multimedia Content Studio / Partner, SEA Wave & Spice Multimedia Content Studio).

SM group turns over 104th school building

SM scholars from Roxas City volunteer to clean the new school building ahead of its turnover.

In time for the school year opening, SM Prime through SM Foundation turned over a fully furnished two-storey building to the President Manuel Roxas Memorial Integrated School-South in Roxas City, Western Visayas.
The 104th school building made through the collaboration is built in accordance with specifications set by the Department of Education (DepEd). It holds four classrooms, each furnished with desks, chairs for left-handed students, toilets per classroom, including a special toilet for PWDs on the ground floor.
It also includes concave blackboards, electric fans, and LED lighting. Emergency lights were installed in the stairways for emergency-preparedness.
Supporting DepEd’s commitment to ensure that learners have access to water for hygiene and sanitation, SM Foundation installed a handwashing facility along with liquid soap for the community’s use.
To further assist, the SM group will help with the maintenance and upkeep of the said school.
Social Good

SMFI School Building head, Juris Soliman (center) leads the preparation if the school building turnover.

It was earlier announced by DepEd that roughly 21 million students enrolled this school year 2023-2024. Amidst this, the agency reported that only over 100,000 out of the more than 300,000 school buildings are in good condition.
Believing in the power of education in uplifting communities, SM Foundation has been an active member of DepEd’s Adopt-a-School Program since 2002, turning over more than 100 school buildings to grassroots communities nationwide. The said program intends to address overcrowding in schools and provide an environment conducive for learning.
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Victor Persius F. Chan 
SAVP for Corporate Affairs and Sustainability 
(632) 8857-0100 local 0117