OPPO Philippines has recently added a new member to their F7 family with the OPPO F7 Youth. Designed for the younger crowd, the model is the midrange smartphone brand’s response to the needs of today’s generation of smartphone users with its top-notch performance, 4GB RAM, large 64G Storage, and stylish design and color.

The model, which only retails for Php13,990, is the more affordable version of the best-selling OPPO F7. With the brand’s long-standing partnership with Fintech company Home Credit, anyone can easily avail the F7 Youth even without a credit card in 6-month installments at 0% rate until June 30. All one needs to do is approach a Home Credit sales associate from a participating store, submit their application form, present two (2) valid IDs, and wait a few minutes to get approved!
Despite its pocket-friendly price tag, the F7 Youth comes packed with the latest smartphone features like the Facial Unlock, AI (Artificial Intelligence) technology, and AR Stickers to name a few. It also carries the same Helio P60 Octa-Core processor which is 80 percent faster than smartphones in the same price range.

Selfies made smarter

Of course, OPPO stays true to its title of ‘Selfie Expert’ with its front camera’s AI Beauty Technology 2.0—a feature that can also be found in the F7. The F7 Youth redefines selfie-taking with the technology’s capability to analyze a person’s features and beautifying them using OPPO’s improved facial optimization technology.

The 13MP rear camera also packs a punch with its A.I. Scene Recognition function which processes 16 different scenarios shot in real time to capture the right balance of brightness, exposure, color, and contrast. This, together with the depth-of-field effect, makes for impressive-looking photos.
Function and power combined

To fit the generation it is designed for, the F7 Youth is streamlined to be intelligent and powerful with its functions. Its screen showcases navigation shortcuts for convenient app surfing while its A.I. Recognition Technology equips the model with a smart and fast facial unlock feature.

In terms of power, the model carries the world’s first nm A.I. processor which gives it the edge of being 80 percent faster than previous smartphones. Its 3,410mAh battery, which has enough juice to last 15 hours of continuous usage for a whole day of charge, is complemented by an equally smart A.I. battery management system.

Designed for the stylish youth

The OPPO F7 Youth is as impressive on the outside as it is inside. It comes in two sophisticated colors or Solar Red and special Diamond Black which has a unique triangular-cut pattern on its cover that shimmer as it catches light.

In terms of the screen, the model provides an immersive viewing experience with its 6.0-inch FHD+ screen. Its bezels are 1.98mm razor-thin with the display maximized to keep the F7 Youth’s lightweight but comfortable design.

Though the model is designed with the younger generation in mind, the OPPO F7 Youth is a great smartphone of choice for anyone. Thankfully, everyone can have a chance to take it home with help from Home Credit. As Home Credit Philippines Head of Sales Petr Korinek says, “We want to bring brands like OPPO closer to consumers because they always manage to offer something new to the market. Home Credit wants to provide a good smartphone experience to a wider public with the help of our products.”
The OPPO F7 Youth will be accepting pre-orders from May 28 to June 1, 2018.

You may visit www.homecredit.ph for more information on Home Credit’s promos for OPPO, store locations, and loans.

Samsung TV Kicks Off its 20th Anniversary with Special Offers from May 31 to June 3!

For 20 years, Samsung has been providing Filipino families with powerful TV moments that they can share at home. From May 31 to June 3, 2018, they are kicking off this joyous celebration by offering special discounts and freebies in select stores on their Anniversary models. This limited-time offer is your chance to experience the best in home entertainment!

Score great deals on the QLED TV, Premium Ultra High Definition (PUHD) TV, and Curved UHD TV. These TVs have changed the standards of the industry with its life-like picture quality, space-saving sleek design, and cutting-edge smart features for a simplified, yet immersive viewing experience.

In addition to the special discount, get a FREE Samsung Soundbar, Platinum Karaoke with Microphone, or Samsung Wireless Rear Speakers along with your new device.

This exclusive promo will be available in select stores of the following Samsung Authorized dealers:

• Abenson
• Addessa
• All Home
• Ansons
• Automatic
• First Family
• Imperial Mega Showroom
• Landers
• Magic
• Robinsons
• Savers
• SM
• Solidmark

The Anniversary Kickoff promo is Samsung TV’s way of expressing its heartfelt gratitude to its loyal customers and supporters over the past two decades. Looking ahead, the tech giant will continue to develop exciting innovations that will elevate the whole entertainment experience further.

Do not let the opportunity to create more powerful family moments with Samsung TVs pass! Know more about this by visiting Samsung Electronics Philippines’ official Facebook page or samsung.com/ph/offer/20thAnnivPromoAV/.

Eastern Communications revitalizes client recognition program with the Link VIP Gold Club

In its continued effort to forge stronger connections with long-term clients, Eastern Communications held a special movie screening to launch their Link VIP Gold Club.

Held at the SM Mall of Asia Cinema last May 25, 2018, members were treated to a night of full of intergalactic adventures and swashbuckling action with the much awaited big ticket film, Solo: A Star Wars Story. A spinoff film from the Star Wars franchise, Solo features the story of young Han Solo, setting the course for how this adventurer becomes one of the universe’s most unlikely heroes.

The Link VIP Gold Club aims to provide even better service for long-term customers. Gold members will be able to enjoy top tier benefits, such as invitations to special screenings and other perks, plus 24-7 customer support that will allow questions to be resolved with speed and ease.

Catherine Muynila, Eastern Communications’ Marketing Division Head, shares that “We [Eastern Communications] want to express our gratitude to our long-term clients by creating this new program that will allow them to enjoy the high touch service that Eastern Communications is known for.”

One of the country’s premier telecommunications company, Eastern Communications is committed to not only providing enterprises with a portfolio of dependable and affordable internet, data, and voice products, along with relevant business-centric managed offerings, but also highlighting the importance of human connections through its unique brand of “high tech and high touch” service.

For Eastern Communications, high touch means providing customer support that goes above and beyond the norm and offering client with personalized service and customized solutions to fit a client’s business needs. From entrepreneurs to established companies, Eastern Communications promises to become the partner of businesses of all sizes in achieving their goals.
The launch of the Link VIP Gold Club is part of Eastern Communications’ revitalized client recognition program. Earlier this year, Eastern Communications also celebrated the creation of the Eastern Link VIP Platinum Club, where members are entitled to a dedicated senior staff that will handle their billing, credit and collection concerns, along with access to an exclusive email address and hotline for their concerns.

Gold Members can also look forward to more exciting activities in the coming months as Eastern Communications’ Customer Service team continues to find more ways provide high touch service to their customers.

For more information on Eastern Communications’ products and services, visit www.eastern.com.ph.

The Medical City Launches its Center for Behavioral Health

Mental Health has previously been in the background of overall health. Through the years, the World Health Organization (WHO) included mental health in its definition of health to emphasize its importance. The magnitude of the consequences of undetected and untreated mental illness has been evident in the number of suicide cases and increasing health costs.

According to the most recent data gathered by the National Alliance on Mental Illness, “Suicide is the 10th leading cause of death in the United States, the 3rd leading cause of death for people aged 10 to 14 and the second leading cause of death for people aged 15-24.” According to the data, “the United States has lost $193.2 billion of earnings per year from serious mental illness.”

As a response, the Department of Health (DOH) has improved and increased its mental health programs which include a Suicide Prevention Program in partnership with a non-government organization. The Philippine Psychiatric Association has also sponsored the Philippine Mental Health Act to help make mental health services more accessible in the country.

The Medical City (TMC) Department of Psychiatry, being the only private institution in the country that offers complete psychiatry subspecialties, also takes a more active role in addressing the growing mental health needs of the country. Hence, the Center for Behavioral Health (CBH) was established.

The CBH is the first in the country to offer services that cover the entire continuum of mental health care – from wellness to illness; from assessment to early recognition, to therapeutic intervention to home care; from care that necessitates one therapist to care that necessitates shared responsibility among several team members; from individual therapy to group therapy, and from promotive to preventive care. The CBH is headed by Dr. Mary Daryl Joyce Lindo-Calleja.

Aside from General and Consultation-Liaison Psychiatry services, the CBH offers services to address addiction, and children and teens’ behavioral health challenges.

The CBH’s Addiction Psychiatry Services include an Outpatient Detoxification Program, Motivational Enhancement Therapy, and Relapse Prevention I and II. The outpatient detoxification program is designed for patients with a history of substance abuse who wish to undergo detoxification to get rid of the substance and its ill effects.

The Motivational Enhancement Therapy or MET is a five-session module designed for patients with a history of substance abuse who wish to live a life of sobriety, but are also undecided about abstaining and how to initiate change. There are two programs under Relapse Prevention, namely Group Therapy and Distress Tolerance and Emotion Regulation Skills Training.

The following services are being offered to address children and adolescents’ mental health concerns − Group Therapy for Teens, The Parenting Toolkit, and School Mental Health Consult. The Group Therapy for Teens is a group therapy module for adolescents with depression and anxiety designed to enhance self-esteem, utilizing arts-based activities and sharing of experiences to foster a sense of group cohesion and individual empowerment.

The Parenting Toolkit is a half-day workshop designed to teach parents effective skills to raise emotionally and behaviorally healthy children. It combines lectures, role playing, and case-based group discussions. Separate workshops are designed for pre-school and school-age children as well as adolescents.

The School Mental Health Consult is a consultation service designed to continuously provide school counselors and administrators expert assistance on how to address the myriad mental health challenges schools face today.

For more information, please call the Center for Behavioral Health at 9881000 ext. 6135 or 6282.

What would the ideal workspace for millennials look like?

If an imposing or isolated desk, and a nameplate on the door defined the ideal office space of the 80s and 90s, today’s employees want the exact opposite. With millennials taking over the workforce, it’s time to reconsider just how at tune an existing work space is with their needs.

Founder and owner of the BOOGI concept and furniture store, Burkhardt Zipperich, said that the workspace needed today is one that is responsive to the needs of its users at a particular time.

“Millennials require more than just a desk and chair; they need space that can easily adapt to the need at hand – whether it is for them to prevent external distractions, or to create a space that would be conducive for collaboration and the free flow of ideas,” Zipperich said.

Meeting the needs of millennials are ergonomic, functional, and cool office furniture pieces from some of the multi-awarded European furniture brands housed in BOOGI. One particular brand that stands out is Actiu, one of the most innovative Spanish furniture brands that have been consistently receiving awards in its home country and across Europe.

Banking on its Cool Working Space ideology, Actiu has designed workspace furniture, taking into consideration the changing individual functions and the various ways of collaboration. Initially implemented in their offices across the globe, the Cool Working Space business strategy eventually found its way into the design concept.

In February, Actiu was bestowed with the National Innovation and Design Award by King Felipe VI and Queen Letizia of Spain. Dubbed as the highest award for design in Spain, it recognized the excellence and exemplary career of Actiu in the field of design and innovation.

“The Cool Working Space of Actiu actually promotes collaboration, improves focus, and enhances team work. But the best thing about the workspace made with Actiu is how it can easily adapt without sacrificing its primary functions,” said Zipperich.

BOOGI is located along Arnaiz Avenue in Makati City.

Seascape Village Redefines Dining Experience in Metro Manila

Seafood indulgence in Metro Manila is on a whole new level with the opening of Seascape Village Bay Market.

Seascape Village Bay Market is home to restaurants that offer Filipino, Asian, and fusion cuisines, and a wet and dry market that features fresh seafood trading. It is also a place where dining customers can enjoy an unobstructed view of the glorious Manila Bay sunset.

The Philippines being a tropical archipelago, is also one of the world’s primary sources of fresh seafood. It comes as no surprise for locals and tourists to search for dining places that specialize in seafood. Setting apart the Bay Market is the unique experience of how it elevates the whole process of seafood dining – from selecting fresh and live fish, crabs, shells, and even lobsters, to choosing how it will be cooked – something that everyone is sure to enjoy.

“We really wanted to bring a new experience for locals and tourists alike. Seafood is one of the bountiful resources that we have and with Seascape Village, we are able to bring a more interactive experience to dining,” said Christine Suntay, Seascape Village Marketing and Events Head.

To cater to different segments, the Seascape Village Bay Market has several restaurants that offer various price points – from casual gatherings to the more refined dining. Seascape Village is home to Mr. A’s Bar, Asian Taste Restaurant, Blue Posts Boiling Crabs and Shrimps, Darwin’s Café Hong Kong Special, Fish Music Bar, GoGo Kitchen, Golden China, Golden Fortune, Lhong-E, Lola Ina’s Seafood Paluto Restaurant, Mazu Seaside Diner, Wow Cow Fresh Beef Hot Pot, Yatai Asian Cuisine, and other exciting food stalls.

The Seascape Village Bay Market is the first of the four phases of Seascape Village, which are all set to open in the next two years. The second phase is geared towards lifestyle and wellness. The third phase of the development is all about events and entertainment while the fourth phase will feature a hotel and commercial complex. Upon its completion, one of the main highlights of the property is a beachfront that accords a view of Manila Bay and its famous sunset.

Seascape Village is located at Atang dela Rama Street corner Zoilo Hilario Street, in between Sofitel Philippine Plaza Hotel and the Manila Film Center, within the Cultural Center of the Philippines complex in Pasay City.


No matter the challenges on the road, Shell Helix Ultra is designed to meet every motorists’ needs. Developed using ground breaking technology, Shell Helix Ultra is the first natural gas-based fully synthetic oil that can withstand it all, enabling its users to drive on uninterrupted. Made with PurePlus technology, it has less of the impurities and sediments found in crude-based oils that can cause engine damage and corrosion over time.


By delivering superior protection for ultimate engine performance, car engines are fully protected from extreme temperatures to urban city stresses. Shell Helix Ultra stays stronger for longer to provide superior protection against wear, up to 32% better resistance to oil degradation and up to 50% less evaporation to deliver on fuel and engine efficiency. With its active cleansing technology, it also protects from harmful sludge and deposits that can seriously affect the car’s engine power and performance.

With confidence in the long-lasting engine performance of Shell Helix Ultra, Shell is now offering drivers added peace of mind and the confidence to drive without worry. AXA Partners Philippines, one of the largest and fastest growing assistance solutions companies in the country, joins Shell to provide Shell Helix Ultra users with an extended engine warranty for up to 12 years (or 200,000km). Because Shell stands by its products, the warranty will cover engine problems caused by lubrication issues. For added protection and value, Shell will provide Shell Helix Ultra users with two roadside assistance every six months for peace of mind on the road. Incidents can include towing and minor repairs like accidents, breakdowns, flat tires, battery boosting, emergency fuel delivery, and sending of locksmith.

On top of the extended engine warranty and free roadside assistance, Shell Helix Ultra users can experience world-class service at Shell Helix Oil Change+ centers, one of the most convenient, affordable, and best quality service centers available in the market. Shell Helix Oil Change+ service centers are fully equipped with a complete vehicle servicing set-up and comfortable customer lounges with Wi-Fi access and viewing windows. All technicians are highly trained and certified by the Don Bosco Technical Institute, a premier institution for driver education and for technical-vocational training. Shell Helix Oil Change+ goes the extra mile by providing comprehensive historical data for future visits and free service reminders for car owners’ ease and convenience.


With over 100 years of experience, Shell has proven time and again why it is one of the most trusted leaders in the energy and petroleum industry, and the number 1 global lubricants supplier for 11 years now according to the Kline Global Report. Shell’s partner OEM manufacturers globally and locally including Ferrari, Maserati, BMW, Ford, Mazda, Subaru, Mercedes Benz, Jeep, and Hyundai are confident that Shell Helix Ultra lives up to its guarantee. Fueled by these smarter mobility partnerships, Shell Helix Ultra keeps car engines running stronger for longer, enabling the passion for driving.

For more information on the extended warranty, free roadside assistance, and Shell Helix Oil Change+ locations, visit http://share.shell.com/consumer/ph

The Advantage of a Human Resource Expert in Recruitment’s Digitized Ecosystem

In recent years, the human resource function in any organization has undergone many changes, from the recruitment processes to employee retention efforts and performance management systems. Most management teams have found and continue to find ways to make human resource acquisition, retention and development more convenient for both the job applicant and employer as seen in some of the latest trends in recruitment such as chatbots, AI, and machine learning which are examples cited by Jake Go, CEO and co-founder of pioneering recruitment firm Springboard Philippines.

Springboard is a company that aims to bridge the gap between the employer and job seeker, to be the launchpad for careers and company growth. The firm is organizer of the upcoming Wake Up Manila, a unique job convention with the purpose of strategically matching the right job candidates and companies.

Recruitment’s screening process alone has significantly improved through technological advances such as automated systems that are starting to imitate Google’s way of tailor fitting ads using a person’s user data to learn that person’s interests and needs. Most also use systems that narrow job candidates by using specific keyword searches that allow HR managers to scan resumes in a matter of seconds. Some of these tools include Entelo and TalentBin, which both use artificial intelligence to search for and pick the best fit among the candidates online. Job portals and job fairs now provide job seekers and companies a more convenient way of interacting through digital platforms.

The advent of social media has also provided some companies a new way of screening their applicants and vice versa. According to a survey by CareerBuilder in 2017, 70% of employers screen their candidates through social media before anything else. As of 2017, LinkedIn already has 500 million users while Facebook has 2.2 billion users. With the Philippines being the world’s “social media capital of the world,” spending an average of 4 hours online according to a survey by Hootsuite this year, a company’s online presence and branding is important to attract the right applicants.

According to the CEO of a software company in the USA, “Savvy candidates will evaluate company brands before applying to or accepting a job, much in the same way they evaluate consumer brands when shopping.” Interviews meanwhile can even be done through phone and video calls, allowing job applicants to be interviewed at the comfort of their own homes. With social media sites like Facebook and Glassdoor, applicants now have access to the company backdoor that allows them to get a glimpse of its environment, culture, and other factors they may be looking for.

Although technology has been beneficial to the recruitment process, Springboard co-founder Jake Go believes that no robot can replace human connection. “This somewhat idealistic view that we apply in our screening process is what made us successful in our work. We connect with every single one of our candidates, every single one of our clients. We treat them as friends, as people, and it worked,” said Mr. Go.

In their recruitment process, they have Human Resource Executives who conduct psychometric exams to determine level of commitment, intelligence, and cognitive ability, along with their long term suitability for the job role. This recruitment process leads to a 30-50% employment hit rate, a number of loyal clients since their first year, and a fast applicant replacement turnaround rate.

Now on their 5th year, Springboard aims to bring together both the employers and job seekers even closer through Wake Up Manila job convention. Happening on July 6 to 7, 2018 at the SMX Convention Center in Pasay City, Wake Up Manila will allow companies to “find the one” through engaging and fun interactions with job seekers to bring back that human connection amidst this digital world we live in.
For companies in search of new members, Springboard is inviting you to join them at this exciting job fair that give you the chance to bring you closer to the people that will help your company grow even further.

For inquiries about Wake Up Manila Job Convention, email jake@springboardph.com or tristan@springboardph.com.

Reef invites everyone to embrace the fun, freedom and spirit of the beach with ‘Beach Freely’

Reef, the industry leader in beach and surf footwear, is launching its new brand mantra that seeks to unite the world around the fun, freedom and spirit of the beach – Beach Freely.

Beach Freely encourages everyone who steps into the sand or into Reef products to experience the beach in their own way – whether that’s surfing, barbecuing, swimming and enjoying other water sports – and take that fun spirit of the beach with them wherever they go.

With its pristine white sand beaches and surfing spots hailed around the globe as some of the world’s finest, the Philippines has a vibrant beach-loving and surfing community who were there to witness the launch of the campaign at Alabang Town Center. Featuring games, music and all the other things that makes beach parties memorable, Reef invited the crowd to get into the Breach Freely spirit.

The event also kicked off the launch of “Local’s Perspective” – the first Philippine Surf Book to be published. Created in collaboration with Reef’s long-time partner, My Life on Board, the book
compiled the best surf images together with some of the finest wave chasers of our time, not only in the Philippines, but also across Asia – immortalizing those moments and telling the story of the history and culture of the locals who shaped the Asian surfing scene.

The book features images from the best surf photographers in Asia and Oceana like Giang Wardani from Batu Karas in West Java Indonesia, Bali based National Geographic photographer Tommy Schultz, Mentawai Island based surf photographer from Japan Hatsumi Ishibashi, World Longboard Championship Chaplain and photographer Andrew Carruthers from Australia and Siagrao based surf photographer Oliver Bayer.

It also highlights work from the Philippines’ own local surf photographers like Red Bull Ilume finalists and Sony World Photography National Award winner Gaps Sabuero, surf photographer from Samar Abdel Elecho, La Union based surfer and photographer Jeferson Ganuelas, Baler Based surf photographer JP Sarmiento and My Life on Board founder Mike Eijansantos.
Lovers of Reef can look forward to feeling this new, invigorated spirit in Reef’s latest products.

Perfect for surfers who are feeling the heat this summer, Reef’s perforated boadshorts feature light breathable polyester fabric created from woven soluble yarn and have perforated holes allow for water and air to freely pass through the fabric, speeding up the dry time and enhancing breathability. Complete with a zipper closure back pocket, key loop and non-velcro fly make this perfect for surf or other high intensity water sport.

For the trendy beach-goer, Reef has created a slimmer, sleeker version of the ever-popular Fanning sandal. The Fanning Low has the same all-day comfort, arch support, and thirst quenching technology as the Fanning; but with slimmer straps and a lower side profile for a more youthful and fun vibe.

The Fanning Low has a super soft yet supportive EVA footbed, an airbag under the heel for even more support, and a rubber outsole for top of the line traction and durability – and it even has a bottle opener to ensure you are always able to quench your thirst! The new Fanning Low will be available in 6 six fun colors, right in time for one’s next beach adventure.

The new mantra also lends itself to the Reef’s updated impact strategy to help keep beaches clean for everyone to enjoy. Environmental and social impact has been a priority for Reef since the company’s founding in 1984 and has continued to grow throughout the years through the global Reef WeHeart program.

Here in the Philippines, Reef continued to promote responsible travel and environmental conservation in Free the Sea Movement 2, a fun-filled three day event and coastal clean-up in Baler done in partnership with WWF Philippines.

Reef pledges to support efforts to preserve and restore beaches so that everyone has the opportunity to Beach Freely.

Embrace the spirit of fun, freedom and the beach with Reef – for more updates on Beach Freely and Reef’s products and activities, follow www.facebook.com/reefphils/.

Pru Life UK introduces breakthrough DNA-based health and wellness product

Filipinos can now take advantage of life and wealth protection as well as health management in one product with the introduction of the myDNA Pro Bundle by Pru Life UK. The first of its kind in the Philippines’ life insurance industry, myDNA Pro Bundle combines Pru Life UK’s insuravest, or investment-linked life insurance solutions, with the myDNA Pro program, which provides tailored diet and fitness recommendations on reducing health risks based on an individual’s DNA.

Allan Tumbaga, Senior Vice President and Chief Marketing Officer of Pru Life UK said, “Pru Life UK is committed to listening to and understanding the needs of individuals and families across the Philippines. Through myDNA Pro, Pru Life UK provides Filipinos with a unique and innovative product to help them establish healthier lifestyles. Combined with our lineup of high quality protection and investment solutions, we believe myDNA Pro Bundle offers customers a holistic package covering life and wealth protection as well as health management.”

Developed by Hong Kong-based genetics testing company Prenetics Limited, the program generates a comprehensive DNA report that helps identify and reduce the “three highs” of health risks—type 2 diabetes , high blood pressure, and high cholesterol. These health risks, according the Department of Health , are among the leading causes of mortality in the Philippines.

The myDNA Pro also provides customers with access to a nutrigenomics report which explains the way a person responds to food and nutrients based on his genetic make-up. Both the DNA and nutrigenomics reports, which are generated with just the provision of saliva swab sample for DNA testing, are thoroughly explained by a dietician.

Apart from the reports, customers will also benefit from a free 12-month exclusive access to the myDNA Pro mobile application. Through the mobile app, customers will be taken on a health and wellness journey via its many features, including a 16-week lifestyle intervention program, support from an on-call health coach, a photo food diary, customized exercise videos, as well as an assessment on their daily diets.

“While many of us may be pre-disposed to these health risks because of our genetic make-up, they can be minimized, or even mitigated, by leading a healthy lifestyle. The myDNA Pro mobile app helps customers get started toward a healthier lifestyle — by eating healthier, burning calories by increasing activity, overcoming challenges by getting support and beating triggers, and finally sustaining what has been have started by building good health habits,” said Tumbaga.

Life and wealth protection with Pru Life UK’s insuravest

To enjoy the life and wealth protection component of myDNA Pro Bundle, customers can choose among the three of Pru Life UK’s insuravest products, which the company pioneered in the country in 2012.
Breadwinners who want a comprehensive insurance plan may choose PRUlink assurance account plus myDNA Pro Bundle at an affordable minimum total annual premium of PhP 70,000 or USD 1,400.

For the budget conscious, PRUlink exact protector myDNA Pro Bundle will allow them to have insurance coverage and accumulate wealth while paying a minimum total annual premium of PhP 70,000 or USD 1,4004 for a limited time of 5, 7, 10 or 15 years only.

Meanwhile, savvier investors can take advantage of PRUlink elite protector myDNA Pro Bundle at a minimum total annual premium of PhP 75,000 or USD 1,7004 for a limited time of 5,7, 10 and 15 years. The plan combines offers a higher insurance coverage with an elevated commitment of investment amount so as to deliver better returns.

These bundles include additional benefits against the debilitating financial impact of accidents, hospitalization, and critical illnesses. These are:
• Accidental Death and Disablement Benefit, which gives the beneficiary a lump sum cash benefit when the insured passes away or become disabled or dismembered due to an accident;
• Accelerated Total and Permanent Disability Benefit, which advances a portion of the basic coverage when the insured becomes totally and permanently disabled due to an injury or disease;
• Waiver of Premium due to Total and Permanent Disability, which waives subsequent premiums when the insured becomes totally and permanently disabled due to an injury or disease;
• Daily Hospital Income Benefit, which gives the insured a daily cash benefit for each day of hospital confinement due to an accident or illness up to 365 days; and
• Life Care Plus, which provides cash benefit when the insured is diagnosed to be suffering from any of the 36 critical illnesses.

“We are very excited to introduce myDNA Pro Bundle, a breakthrough product that will set a standard in the life insurance industry in helping Filipinos shape a better financial and wellness future for themselves. We believe myDNA Pro Bundle is yet another example of Pru Life UK’s long-standing commitment to providing innovative, high-quality products and solutions that meet the evolving needs of our customers.” Tumbaga concluded.

In 1996, the Insurance Commission granted the British subsidiary the license to operate and sell life insurance products in the country. Since then, Pru Life UK has expanded its reach to over 130 branches in the Philippines, with the biggest life agency force of almost 20,000 licensed agents and has emerged as one of the top five life insurers. Pru Life UK’s headquarters is located in Uptown Bonifacio, Taguig City.

To find out more about Pru Life UK’s myDNA Pro Bundle, visit http://www.prulifeuk.com.ph/mydna.