Thor and Hulk tour SM for Marvel Studios’ Thor:Ragnarok

In line with the upcoming theatrical release of Marvel Studios’ Thor: Ragnarok, SM Lifestyle Entertainment, Inc. and the Walt Disney Company unveiled life-size gladiator figures of the mighty Thor and the Hulk in an interactive exhibit that will tour SM malls around the metro.

Marvel fans got a sneak peak of the upcoming sequel for Thor through a series of iconic displays and immersive activities at the launch in SM Southmall Las Pinas. Midgardians had endless groufies at the interactive Thor-inspired photo booth; game buffs were the first to try out Mavel Studio apps such as Marvel future fight, Marvel contest of champions, Marvel puzzle quest, and Marvel Avengers academy; enthusiasts got a first look at the exclusive Disney merchandise of Thor, Hulk, Loki and Valkyrie; and the crowd gawked at the life-size recreation of the two lead characters, Thor and Hulk, who in one exciting scene, battle each other In a deadly gladiator match.

The electrifying Thor; Ragnarok exhibit celebrates the anticipated comeback of the god of thunder in his self-titled movie. Thor: Ragnarok will be the first Marvel Studios’ film to introduce a major female villain in epic race against time to prevent the destruction of Thor’s home world.

Only seen in IMAX, select key scenes of the movie will be expanded, filling more of the screen and delivering the audience 26% more of the image standard theatres. Marvel Studios’ Thor: Ragnarok will premiere in all IMAX Theatres and SM Cinema branches nationwide on October 25.

Complete your movie experience and get a taste of Asgard on earth by visiting the Thor: Ragnarok installation yourself as it tours your favorite SM mall. The Thor: Ragnarok roving exhibit will be at SM Southmall from October 7 – 15, in SM East Ortigas on October 17 – 22, and in S’Maison MOA on October 24 – 31.

Catch Marvel Studios’ Thor: Ragnarok in IMAX and SM Cinema from October 25. Buy your tickets in advance through www.smcinema.com. For more information on Marvel Studios’ Thor: Ragnarok, like and follow SM Cinema on Facebook or @SM_Cinema in Instagram.

Pizza Hut Blowout Pizza presents X-Men: Apocalypse and Xtreme Las Vegas Adventure

Pizza Hut, the Philippines’ well-loved pizza brand, serves not only a flavorful extra large pizza and the hottest blockbuster movie promotion of the summer, but also the chance to win an exciting trip to Las Vegas, Nevada!

Dubbed Xtreme Las Vegas Adventure, Pizza Hut’s newest promotion was launched during an event presided by its Chief Operating Officer TH Lim. “Given that Filipinos enjoy eating together, we have recently introduced the Blowout Pizza, our biggest pizza ever that gives families, colleagues and barkadas more reasons to bond over this extra-large, extraordinary pizza,” he said. “But with the upcoming screening of one of the most awaited blockbuster movie franchises, we’ve kicked things up further with an exciting series of X-Men: Apocalypse branded offerings.”

Pizza Hut has partnered with one of the biggest entertainment companies in the country, 20th Century Fox, for the nationwide release of X-Men: Apocalypse. With the tie-up, each order of Pizza Hut Blowout Pizza is packaged in one of four limited-edition collectible boxes for fans of the X-Men film saga to enjoy.

On top of all this excitement, Pizza Hut is set to reward lucky patrons with the Xtreme Las Vegas Adventure promo. Grand prize winners of this raffle promo will go on a trip to Las Vegas, Nevada where they can live like an Egyptian God for four days and three nights in a deluxe room with private VIP poolside cabana access at the Luxor Hotel. Winners will also ride on a private helicopter above Las Vegas’ iconic pyramid featuring an incredible view of the strip, become horsemen on a guided 2-hour horseback trek into the Grand Canyon, and explore Las Vegas’ iconic Neon Graveyard after dark.

Tony Rulloda, Marketing Director of 20th Century Fox, shared during the event, “This is going to be the most thrilling X-Men installment, and we thought to make it even more exciting by tying up with a brand that has always been a favorite of moviegoers, a brand that never fails to amaze and thrill its loyal customers.”

Raymund Nobleza, Marketing Officer-in-Charge for Pizza Hut, presented details of the promotion to guests. Pizza Hut customers can join by ordering a Blowout Pizza in any Pizza Hut restaurant, filling out the receipt’s back with their contact details and signature, then dropping it at designated boxes. “You can choose to enjoy the Blowout Pizza through Hut Feast promos on site or a la carte, or if you want to enjoy your a la carte order by delivery you can get an upgrade with add-ons like Cream Of Mushroom Soup, Fried Chicken, Spaghetti Bolognese or Slingers for just P99,” he said.
Aside from a limited-edition Magneto Helmet as seen on X-Men: Apocalypse, other prizes in the promo include ten 18” Blowout Pizzas, which combines the Hawaiian, Supreme, Roast Beef and Veggies, and Sausage and Bacon flavors into one pizza, as consolation prizes.

Pizza Hut Blowout Pizza’s X-Men Apocalypse and Xtreme Las Vegas Adventure promos are valid until June 6, 2016. For more information about Pizza Hut’s Blowout Pizza, the X-Men Apocalypse promotion and the Xtreme Las Vegas Adventure raffle, visit www.pizzahut.com.ph or “like” www.facebook.com/pizzahutphilippines. You can also follow @PizzaHutPhils on Twitter and Instagram, or simply call 911-1111 (Metro Manila) today!

About X-Men Apocalypse

Since the dawn of civilization, he was worshiped as a god. Apocalypse, the first and most powerful mutant from Marvel’s X-Men universe, amassed the powers of many other mutants, becoming immortal and invincible. Upon awakening after thousands of years, he is disillusioned with the world as he finds it and recruits a team of powerful mutants, including a disheartened Magneto, to cleanse mankind and create a new world order, over which he will reign. As the fate of the Earth hangs in the balance, Raven with the help of Professor X must lead a team of young X-Men to stop their greatest nemesis and save mankind from complete destruction

Featuring the Force Awakens at the new Gateway Dolby Atmos Cinema

It was the perfect movie to mark the grand launch of the biggest Dolby Atmos Cinema in the country located at Gateway Mall, Araneta Center.

Featuring a revolutionary audio platform that creates powerful, moving audio using audio objects and overhead speakers, Gateway Mall’s Dolby Atmos Cinema boasts of sounds that come from all directions, the dialogue and music of the onscreen story move all around the audience in three-dimensional space, transporting them into the scenes and putting them in the middle of the action. Definitely the most suitable venue for the much-awaited movie, Star Wars: The Force Awakens.

“We are very excited to screen Star Wars: The Force Awakens at Gateway Dolby Atmos Cinema 5. With its revolutionary sound technology, the theatre will be filled with breathtaking audio and the audience will feel like they are inside the Star Wars universe. This will definitely be a fantastic and world-class movie experience not just for Star Wars fans but for the whole family,” says Araneta Group CEO Jorge Araneta.

Compared to regular theatres, Dolby Atmos Cinema has the most number of speakers with a 53.5 sound system (53 individual surround channels and 5 subwoofers). Each speaker is powered independently and gets its own separate audio feed. In effect, the movement of every sound in the scene is reproduced in all three dimensions.

The Dolby Atmos technology gives content creators unprecedented control of the placement and movement of sound within the movie theatre. Sounds can be placed and moved anywhere in the cinema’s three-dimensional space. The Dolby Atmos Cinema processor then determines which of a cinema’s huge array of front, back, side, and overhead speakers it will use to recreate this lifelike movement.

With sounds coming from all directions, the cinema is filled with astonishing clarity, richness, detail, and depth. This creates a multidimensional sound system that makes audiences feel as if they are inside the film and not just watching it.

Star Wars: The Force Awakens is the seventh installment in the Star Wars film series and the first to be directed by J.J. Abrams. Set around 30 years after the events of Return of the Jedi, the sequel follows the adventures of new lead characters Finn (John Boyega), Rey (Daisy Ridley) and Poe Dameron (Oscar Isaac) as they join forces with original characters Han Solo (Harrison Ford), Princess Leia (Carrie Fisher), Luke Skywalker (Mark Hamill), and Chewbacca (Peter Mayhew) to fight Kylo Ren (Adam Driver) and his broadsword lightsaber. The film also features Gwendoline Christie as Captain Phasma, Domhnall Gleeson as General Hux, Andy Serkis as Supreme Leader Snoke, and Lupita Nyong’o as Maz Kanata.

Don’t miss the chance to have a 360-degree experience of the glorious Star Wars saga. Catch Star Wars: The Force Awakens at Gateway Mall’s Dolby Atmos Cinema!

For more details and the latest updates from Araneta Center, visit their official website at www.aranetacenter.net and Facebook page at https://www.facebook.com/AranetaCenter.