7-Eleven celebrates 7-Eleven Day with promos, concerts and more treats

Our favorite kapitbahay, 7-Eleven, is celebrating a significant milestone as it turns another year older. Celebrating its birthday, 7-Eleven is giving back to its loyal customers and the communities they serve through a series of concerts, promos and more treats starting this July 11 to thank them for all the support and continued patronage!

CLiQQ Every Day!

Deals Launch The fun starts with the launch of CLiQQ Every Day! Deals where CLiQQ users can choose 1 out of 3 mystery boxes available starting July 11! Products up for grabs change daily so customers can choose from a wide range of daily deals. CLiQQ users may redeem the product within 24 hours and claim them within the month.

Slurpee x Big Bite Rock Back to School Combo

Students get the first taste of 7-Eleven’s overflowing treats starting with a special deal with the ultimate budget back to school combo for Slurpee and Big Bite, only for P49 (save P5) from July 5 to August 15, 2017. A portion of the sales for this promo will be donated to the student council of 8 selected colleges/universities.

Our favorite kapitbahay is also preparing a special musical treat for students with the Rock Back to School concert series, featuring acts like 6Cyclemind, Moonstar88, Gracenote, and many more, kicking off with a special sneak peek on July 11 at Eton Centris. Aside from this, the concert series will go to different colleges and universities in Metro Manila including Adamson University, Pamantasang Lungsod ng Maynila, University of Santo Tomas, and more.

To further amp up the excitement, there will be e-raffles for the chance to win 24 Bose Soundsport earphones, another 24 winners of Bose Soundlink speakers, and 5 winners of backstage passes to the Rock Back to School concert series.

Slurpee or City Blends? Get both on 7-Eleven Day!

Craving for a cool and tasty Slurpee or a hot City blends cup of coffee? Well then 7-Eleven has a treat for you! You can enjoy the refreshing taste of Slurpee and share another cup with a friend for free if you buy one Slurpee from 7-Eleven’s LV Locsin Store, and all Bacolod and Iloilo stores from July 1 to 11, 2017.

For those searching for a warm cuppa, City Blends will also be available for just P20 for a 12 oz cup and is available in all stores with City Blends from July 10 to 16, 2017. Simply get a QCode found on the 7-Eleven Philippines Facebook page and present upon payment to avail your favorite these deals.

A Cup of Thankful: Calligraphy Event

Have your message of appreciation written in the most artful way possible with renowned calligraphist Carl Chua through A Cup of Thankful. This will also happen on 7-Eleven Day at the 7-Eleven LV Locsin store from 8am to 12nn.

7-Eleven gives back

As 7-Eleven celebrates being part of every Filipino’s daily lives, 7-Eleven also reached out to our brothers and sisters who were affected by the conflict in Marawi. Donation Boxes were deployed in all corporate 7-Eleven stores in Mindanao.

Employees and customers had the opportunity to share their blessings to help the victims by providing them with food and other in kind donations. This charitable drive started last June and will last until July 11.

Philippine Seven Corporation (PSC) also partnered with PhilSeven Foundation Inc. (PFI) and Philippine Business for Social Progress (PBSP) to support the 7-Eleven Global Environmental Campaign by sustaining a tree planting project at the Marikina Watershed at the Brgy. Calawis, Antipolo City.

Employees get to volunteer, along with community to enhance two hectares of an agroforestry site through the planting of 1550 fruit-bearing trees. With this activity, 7 Eleven hopes to improve the biodiversity of the Marikina Watershed and provide at least 20 households with additional income.

Pioneering Convenience Retailing

The roots of the 7-Eleven we know and love today can be traced back to 1927, 7-Eleven began when an employee of Southland Ice Company in Dallas started selling milk, eggs and bread from the ice dock, and operated between 7 am and 11 pm.

7-Eleven is the world’s largest convenience retail chain that operates, franchises, and licenses in more than 61,000 stores worldwide, and over 2,000 stores in the Philippines. The purveyor in convenience retailing adds two new stores every two hours to their worldwide operations.

For more information & fun facts, visit https://www.facebook.com/711philippines/.

Making the best choice with the new Shell V-Power

Becoming the best version of ourselves is an everyday journey, which requires hard work and perseverance. In order to get to where we want ourselves to be, it is therefore important that we make the best decisions every single day. This includes our personal choices for products and services that affect our performance while we work our way towards our goals. While we are confronted with so many options in the market, we should only choose nothing but the best.

Pilipinas Shell understands this need of Filipino drivers. To better equip them on the road, Pilipinas Shell continues to develop better, if not the best fuel formulations so far. Working with the best teams available, such as its roster of 170 fuels scientists across their five fuels technology centers, Shell continues to churn out innovative products to help meet the constantly evolving needs of its customers and their vehicles.

Shell V-Power: our best-ever performance and efficiency1

Every driver has his or her own priorities when it comes to the choice of fuel. Some value power and performance, while some value efficiency. With the continuously changing driving conditions in the country, the needs of drivers continue to evolve as well. Wouldn’t it be great to have a premium fuel that offers performance but also formulated for efficiency?

The new Shell V-Power offers exactly that. After over five years of tireless work by R&D experts, Shell unveils brand new formulations for its premium Shell V-Power fuels. Shell V-Power is the only fuel co-engineered with and recommended by the iconic Formula 1 race team, Scuderia Ferrari. Shell’s most advanced Shell V-Power fuels are now formulated with its proprietary DYNAFLEX Technology.2 It comes in three variants: Shell V-Power Gasoline, Shell V-Power Racing, and Shell V-Power Diesel.

Shell V-Power Racing and Shell V-Power Gasoline fuels target two key factors that can impact engine efficiency and performance – namely friction and deposits. The new Shell V-Power Diesel is designed to help restore up to 100% of your engine’s performance3 by removing deposits from fuel injectors.

“We are constantly faced with the challenge to keep up with the rapid evolution of vehicle technology and the changing needs of our customers,” says Anthony Lawrence Yam, Pilipinas Shell Vice President for Retail. “We understand their desire to give their vehicles the best which, in turn, may also help them perform at their best as well. This is why we have spent over half a decade of research and development to produce our best-ever fuel,1 the new Shell V-Power.

KTM Philippines makes waves at the Inside Racing Bike Festival and Trade Show

KTM Philippines made waves during the recently concluded 11th Inside RACING Bike Festival and Trade Show, the biggest gathering of motorcycle manufacturers and enthusiasts held at the World Trade Center.

Making its presence felt in a huge way, KTM Southeast Asia Managing Director Julian Legazpi, Sales Director Gianluca Lozzi, and Adventure Cycle Philippines Inc. President and COO Dino Santos, showed off the exciting, high-powered line of KTM motorcycles—all “Ready to Race”—including the 200 Duke which comes available in the market at 147K pesos.

The event also saw the introduction of 18-year old racing wunderkind Ralph Kenneth Torres, the first sponsored rider to the prestigious KTM RC Cup Asia to be held at the challenging Sepang International Circuit in Malaysia this March to November 2017. Torres has over a decade’s experience on the track, bagging numerous trophies both locally and internationally, among them: the 2015 MOTO IR Champion; 2013 Golden Wheel Award Scooter Champion; 2012 IRGP Scooter Champion; 2010 115cc Underbone King Overall Champion; and the 160cc Scooter Class Overall Champion.

Motorcycle aficionados and racing enthusiasts joined KTM in its excitement including Department of Tourism Assistant Secretary Ricky Alegre, Wheeltek Big Bikes Division General Manager Bobby Orbe, motorcycle legend Max Kienle and television and movie actor and KTM fan Paulo Avelino.

KTM Philippines also took the opportunity to proudly announce the forthcoming opening of the KTM Asia Motorcycle Manufacturing Philippines, Inc. (KAMMI) plant in Laguna, a joint-venture partnership between Ayala Group and KTM AG of Austria, that will eventually export motorcycles to China.

KTM motorcycles are available in existing and expanding KTM dealerships nationwide. For the full listing, visit www.ktm.ph. For details about the KTM RC Cup Asia, go to www.ktmrccup.com.

Samsung Philippines marks the next innovation in television with the QLED TV

Watching TV has changed through the years and is now more central in the lives of consumers. From being a mere source of entertainment, TVs are now considered as windows that let users experience the world right from their homes.

In a gathering held at Okada Manila titled “The Next Frontier,” Samsung Electronics Philippines Corporation declared a new era of television viewing as they officially launched the QLED TV in the country. Hosted by TV personality and radio jock Sam Oh, the event brought together Samsung executives, led by President Kevin Lee, media, and valued dealer-partners as they witnessed how the QLED TV delivers a next generation display that overcomes the disadvantages of other competing technologies.

With its exclusive Quantum Dot technology, the Samsung QLED TV turns light into perfect color, making a powerful combination that revolutionizes picture quality. The new television line also offers HDR 1500 brightness and 100% color volume expression, enabling viewers to watch scenes just as how the creator intended them to be. It can also reproduce almost any color known to man, making HDR content more vibrant and natural-looking.

Beauty and functionality work hand-in-hand in the Samsung QLED TV. Its revolutionary design uses an Invisible Connection cable for other TV connected devices, removing the pain point of dealing with unsightly and tangled cables, and making it a great addition to any room. To further add to the clean design, users have the option to avail of the no-gap wall mount, which allows the TV to sit flush against the wall. Also available are an array of stands, such as gravity and studio stands, that can blend in with any living space.

A smart TV needs an equally smart remote, and with the QLED TV’s One Remote Control that covers all connected devices, users will have an easier time navigating whether they want to play games, watch sports, or stream their favorite TV shows. Users can also turn their mobile phones into a personal remote through the Smart View app. More entertainment options are provided by the Samsung QLED TV as it comes equipped with apps, services, and other content through the Smart Hub.

To bring to life the qualities of the product that define the future of TV—superior picture quality, freedom in design, and smart interactivity—artists performed a dramatic and breathtaking dance supported by an integrated play of visuals. Experience zones were also set up during the event, allowing curious guests to get a first-hand viewing experience of the QLED TV.

“Each year we challenge ourselves into coming up with upgrades and innovations, but this year’s QLED TV really is the pinnacle of high-quality viewing,” shared Samsung Product Marketing Head for AV Jun Guevara. “From pure lifelike colors, to the easy-to-use One Remote Control, to attention to design inside and out—the QLED TV ends the debate and is undoubtedly the next innovation in TV.”

Highlighting this groundbreaking technology, the tech giant brought in Korean celebrity Kim Soo Hyun as a special guest to support the local launch of the QLED TV. The actor expressed his excitement as he revealed the product that aims to give consumers a viewing experience like no other.

Samsung also welcomed two local ambassadors for the QLED TV campaign—award-winning filmmaker Paul Soriano and tastemaker Tessa Prieto-Valdes—creative industry movers and shakers whose unapologetic taste, individual style, and uncompromising standards match that of Samsung’s new line.

“We’re happy to formally introduce Paul and Tessa as our local ambassadors, who are industry leaders in their own realm. We believe that they are instrumental in showcasing the benefits of the QLED TV through their different fields and passion points,” said Samsung Marketing Director Chad Sotelo.

The new line-up of the QLED TV is available in authorized Samsung dealers nationwide. For more details, visit the Samsung Facebook page or log on to samsung.com/ph.

Shopee Expands Selection of Men’s Products Due to Growing Male Online Shoppers

While online shopping has traditionally been a female activity, the guys aren’t about to get left behind. More Filipino males are starting to browse online for better deals skipping shopping in traditional brick-and-mortar malls.

Shopee, the leading mobile shopping app in Southeast Asia and Taiwan, has recognized this new shopping behavior of male consumers, who are more meticulous than women when it comes to buying online.

Macy Castillo, Shopee’s Head of Commercial Business shares, “Apart from gadgets that are widely popular no matter the age, the shopping behavior of men in the Philippines differ based on age groups. Men aged between 20 and 24 are trend conscious and have lower spending power, but shop more often, buying more Fashion and Accessories. Men between 25 to 30 spend a bit more on Wellness, Hobbies and Sports items; while men between 31-35 who have higher purchasing power, buy from our Toys, Kids and Babies category as well as Men’s Skincare. We see our dads buying baby bottles and face creams — products that they are not usually seen buying in public!”

To cater to the different and discerning needs of male customers, Shopee expands its product selection with more trusted brands like Belo Essentials, HP, SanDisk and Promate,.

Belo Men Brand Manager Mario Garcia says, “With Shopee, we can tap more consumers for Belo Men. It enables us to reach out to our customers and help them with their needs and concerns. We are very happy with our partnership!”

Joharrah Aviles, Promate’s E-Commerce Director of Southeast Asia adds, “Shopee is the perfect shopping app for our brand. Not only is it convenient and hassle-free, but it is also highly social in nature, which helps us a lot in communicating with our customers.”

For men who are hesitant about shopping online, Shopee’s Live Chat allays fears by allowing buyers to easily communicate with the sellers for any questions they may have. Users also enjoy Shopee Guarantee, which protects payments until orders are delivered.

Shopee is available at free download from the App Store and Google Play. For more information about Shopee, or to start your online shopping experience, visit www.shopee.ph

IMMAP Launches Digital Congress 2017, DX: The Culture of Digital Transformation

Manila, Philippines—The Internet and Mobile Marketing Association of the Philippines (IMMAP) announced last April 6 the first details of this year’s Digital Congress (DigiCon), including programs, speakers, and activities at the annual industry event. Carrying the theme “DX: The Culture of Digital Transformation,” DigiCon 2017 will be held on October 11-13 at the Philippine International Convention Center (PICC).

“Over the past years, not only has digital technology changed the way we communicate, interact, work and play as individuals, it has begun transforming entire companies and industries,” shares IMMAP President Margot B. Torres. “Through DigiCon 2017, it is IMMAP’s aim to equip companies with the tools that they need to transform in this age of digital evolution and innovate amidst constant change.”

To help Filipino marketers adapt in this era of digitization, the second year of the congress focuses on fostering a unique culture that thrives in today’s digital age. The largest of its kind in the Philippines, it is expected to draw around 2,500 delegates from various industries across the country. Participants will have the opportunity to listen to content provided by globally acknowledged opinion leaders, among them: Altimeter Group Principal Analyst and award-winning author Brian Solis. His first trip to the Philippines, Solis will impart his expertise to help participants understand the relationship between the evolution of technology and its impact on people.

Other speakers include: Google Director of People DN Prasad, WARC Managing Director for Asia Pacific Edward Pank, TNS APAC Director for Digital Zoe Lawrence, LOWE Global Head Wayne Arnold, McCann Creative Planner for Japan Shun Matsuzaka, Dentsu Aegis Philippine CEO and IMMAP founding President Donald Lim, Deloitte Digital Regional Strategy Director Amer Iqbal, Founder of McCann Millennials Shun Matsuzaka, JWT APAC Director for Digital Josie Brown, Spotify APAC Managing Director Sunita Kaur, EMEA Marketing Lead, Emerging Business for Facebook Ana Bishop Rehrig, Asia-Pacific CEO for iProspect Joanna Catalano, APAC CEO for Havas Media and India & South East Asia for Havas Group Vishnu Mohan, SEA General Manager for Maker Studios, Gautam Talwar, ASEAN President for Cisco Naveen Menon, Brand Manager Mondelez Philippines for Tang PH Lawrence Dominique Lorico, Thinking Machines CEO Stephanie Sy, George Royeca for Team VR, OnOff Group Design Thinking Specialist and founder Phil Smithson, and Deputy Commissioner of the National Privacy Commission Dondi Mapa.

A total of 80 speakers will share their expertise spread over 5 + 1 tracks; this year’s DigiCon will have five main topics (People and Organizations, New Age of Storytelling, Living Streams, Customer Experience, and Pivots and Unicorns) plus one to be introduced this year (Culture). The Culture track is a new addition that will go beyond the breakout sessions; it aims to foster collaboration among participants and to show how digital technology is accessible, fun, and most of all, felt.

Attendees will immerse themselves in understanding innovative tactile experiences such as Virtual and Augmented reality at DigiCon’s Trade Exhibit, which will showcase e-commerce and other impressive technology solutions. In between tracks and exhibits are culture-shaping activities that will push participants to network and have a well-rounded experience.

“A true transformation needs to occur at many levels,” says IMMAP Vice-President and DigiCon Chairman Ed Mapa. “Ultimately, organizations need to constantly re-evaluate and be ready to change how they work—from processes, to organizational teams, and to ways of working. The sooner we adapt, the more benefits we can enjoy.”

For more information on DigiCon 2017, The Culture of Digital Transformation, including how to attend, exhibit or sponsor, visit http://www.digicon.com.ph.

Devant Changing Lives in a Big Way

A Holiday Treat From Devant’s 7:30PM G2G

The holiday season is just around the corner, and with it comes an air of good cheer and lots of family time!

Friends and families all find time to converge in one place to swap memories, share new stories, and of course, partake of the staple feast everyone looks forward to during holiday gatherings.

And you know what’s another favorite activity? TV time! It doesn’t seem to matter what everyone watches: The latest movie, a favorite series, a game show, a video of everyone’s unforgettable getaway, or even playing a new video game — no matter what the family is watching or doing, TV makes a great tool for bonding.

The Devant Habit

Have we really become slaves to technology? Well, it depends on how you see it. Although one can’t deny the addicting appeal of having and doing everything at a touch of a finger, there’s also the side of technology that offers us such amazing convenience.

Technology offers everything — an avenue to shop without leaving the house, ways to share memories with loved ones leaving far away, easy communication, and the availability of information wherever you are.

It is this convenience that Devant, aims to tap and promote by delving deep into what matters most — one’s family. Driven by the tagline “Changing lives in a big way,” Devant hopes to instill the importance of strengthening personal ties by simply enjoying a simple habit — watching TV.

7:30PM TV G2G

Through the project 7:30 PM TV Get Together, Devant hopes to create moments where people can take a break from their busy schedules, and spend some quiet, quality time with the people they love the most — and what better way to bond than watching your favorite shows together on Devant’s Big Screen TVs?

Through the 7:30 PM TV Get Together, every night becomes a TV bonding night when families and friends get to enjoy their favorite shows together. The experience, is of course enhanced via Devant’s Ultra HD Big Screen TVs complemented with surround sound to make bonding nights more memorable.

Devant Curved Ultra HD TV

One of the most notable products in Devant’s exceptional line-up is the AVC400 Curved Ultra HD TV. It has a 3840×2160 resolution with 60Hz Vivid Motion and powered by a Quad-core CPU and a built-in ISDB-T receiver. Already a smart TV, this model has various connectivity options and is perfect for streaming your favorite videos from YouTube and Netflix.

The Devant AVC400 Curved Ultra HD TV lets you embrace the beauty of every detail with its 65-inch and 55-inch screens and allows you to experience the perfect immersive experience with features such as the Anyview Cast – a screen mirroring function that allows you to seamlessly share your favorite music, photos or videos from your mobile phone or tablet to your TV without the need for cables.

Also to be considered are Devant’s Ultra HD TV models, as well as their Smart and LEDTech TV models that make viewing such a treat. With televisions like these, everyone is sure to look forward to bonding time with the family at 7:30PM!

The Devant Manifesto

7:30 PM TV G2G is part of Devant’s manifesto of promoting the responsible role of a TV brand in bringing together families through a shared enjoyable activity such as TV time. The brand sees television as a unique catalyst that creates a welcoming environment where families and friends can simply take a step back from the solitary effects of technology and enjoy being with each other.

7:30PM TV Get Together aims to promote that every night at 7:30PM, everyone is urged to spend time with the people they care about by watching their favorite shows on TV. And at the center of it all, are the convenience and quality of experience every Devant Big Screen TV brings.

For more about Devant and its superb products, visit http://devanttv.com.

Intelenet® Global Services expands operations in the Philippines

Intelenet® Global Services, a leading business process service provider backed by Blackstone, launched its newest facility in Manila, Philippines to consolidate its presence and support its growth in the region. The new facility is expected to double its employee count as compared to the existing numbers.

The facility located in the south-east of Metro Manila in Taguig, will provide a world class platform to the growing Intelenet® Global Services team, replete with state-of-the-art technology, next generation business process solutions and global best practices to draw from. The expansion will enable Intelenet® Global Services to increase its seating capacity by 100% from the existing capacity.The new facility will further serve to amplify Intelenet’s service delivery across geographies and will continue to offer critical services & processes in the BPM cycle to all its clients across the BFSI, Travel & Hospitality, Healthcare, Retail & Manufacturing verticals.

“Philippines is a key delivery location for Intelenet Global Services. Our new facility here will serve the growing demand from our clients to get serviced out of this region” said Susir Kumar, Executive Chairman, Intelenet® Global Services. With an established presence across several geographies, we look forward to expanding our global delivery footprint utilizing the talented workforce that Philippines has to offer. This would act as a major catalyst for growth and employment in the competitive and ever expanding global business process services market.”

Intelenet® entered Philippines in 2008 and is one of the leading firms, committed to delivering the best in class service to all its clients through its innovative capabilities and NextGen Tools. It has grown at a CAGR of 47% over the past 7 years. This expansion marks Philippines as a favorable market for business process management services. Intelenet® is playing a pioneering role towards driving this growth by investing in the talented youth of the country.

Backed by Blackstone (A leading global private equity player), Intelenet® Global Services is currently on a high growth trajectory and is looking at expanding globally with the aim being to become a world class BPM provider worldwide.

Shell Bike Fair 2016 at World Trade Center

The Philippines is home to a strong 4-million motorcycle community that still continues to grow everyday. The recent rise in number of motorcycle riders for the past couple of years has cemented the popularity of the two-wheeled vehicle, making it an indispensable mode of transportation for Filipinos all over the country.

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Coming from a successful celebration of all things motorcycle last year, Pilipinas Shell takes things to the next level by hosting a bigger and grander Shell Bike Fair 2016. To show Shell’s appreciation for the motorcycle community, this year’s Shell Bike Fair is a series of three grand events in Luzon, Visayas, and Mindanao. The three-part celebration was made possible by Shell Advance, Shell V-Power Nitro+, and Shell Select.

Shell Bike Fair 2016 – the third and final leg of the Shell Bike Fair 2016 was held at the World Trade Center through a day filled with games and entertainment for the company’s valued customers. Upon entering the world-class location, the attendees were treated to fun demos and games at the different booths set up throughout the venue.

Exciting performances by Imago, Gracenote, Mocha Girls, Callalily and Parokya ni Edgar plus other surprise celebrity appearances brought the house down, with the crowd partying along to their favorite hits. The event ended on a high note as several motorcycle clubs received special prizes and three lucky guests brought home their brand new motorcycles.

Partners on the road

Shell aims to demonstrate that it is a trusted partner of motorists in their every ride. Using Shell Advance can help provide easier engine starts, as well as long-term cleanliness and overall maximum protection, for a smoother ride on the road. Shell’s world-class lubricants go hand in hand with the use of Shell V-Power Nitro+, Shell’s premium performance fuels, which are designed to fight gunk and corrosion. And lastly, Shell aims to make every visit to a gas station worthwhile through the wide array of snacks, refreshments and hot meals that Shell Select offers for riders on the go.

“For over 100 years, Pilipinas Shell’s products and services have evolved to meet the current needs of Filipino motorists. We want our customers to know that Shell is every Filipino motorist’s partner on the road. Aside from quality lubricants and fuels, offerings such as the Shell Select convenience store, Shell Helix Oil Change+, and other integrated services, Shell has evolved into more than just a gas station – it is a pit stop that fuels both you and your motorcycles,” said Anthony Lawrence Yam, Pilipinas Shell Vice President for Retail.

For more information, visit www.shell.com.ph.

Jolly Pinoy Collectibles and the launching of Jollibee first mobile app using augmented reality

Jolly Pinoy Collectibles, featuring our favorite Jollibee and friends. Each limited edition collectible show different Pinoy icons and various functions that proudly represent our rich heritage.

Yum Kalesa Fun creates that familiar sound of the horse drawn carriage and Twirlie Pinoy Sorbetes will remind us of that familiar bell sound from your neigborhood ice cream  vendor.

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Hetty Vinta Getaway transports you down South to hear the calming sound of the waves.

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Jollibee Jeepney features the country’s most beloved mascot beside the Pinoys’ iconoic public transport with a jolly invitation to hop on and with Popo Carabao farm is set against the rice fields with our national animal.

Get the limited edition Jollibee Pinoy Collectibles for only P150 each every Jollibee Value Meal purchase. Hurry, as these collectibles are available from September 15 to November 14, 2016 only or until supplies last

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The country’s number one fast-food chain, Jollibee, recently unveiled its first-ever mobile application called JolliDance Showdown app that is sure to be a hit among Jollibee fans of all ages.

The all-new mobile app that will make use of augmented reality (AR) with the help of the Jollibee Kids Meal box. It allows kids to try some interactive fun with the fast-food chain’s famous mascot, Jollibee.

The app was developed by renowned Los Angeles-based mobile innovation agency, Trigger. The agency has produced applications for other clients like Sony Pictures, Lionsgate Entertainment, and Lucas Film.

This quick immersion of the app’s designers determined the features and the overall appeal of the app. Trigger President and Executive Creative Director Jason Yim explains the app plays on the sense of community. “Getting friends involved and getting your own avatar involved, that’s definitely the most fun part. You can’t help but smile when you do it.”

Other features of the JolliDance Showdown App were also discussed, including unlocking new characters with every visit to Jollibee branches and scanning the Jolly Kiddie Meal promo board located at the store counters.

Yim said, “The app is pushing how we can engage kids with augmented reality. It’s more than just having characters appear. It’s interactive and gives a much deeper experience.”

The JolliDance Showdown App is free for download in iTunes and Google Play Store. Get the app and watch the Jolly Joy Box go live. The Jolly Joy Box comes free with every purchase of the Jolly Kiddie Meal.