Public School Teacher named Cebuana Lhuillier’s Happiest Pinoy 2019

Zaldy Bueno, a 37-year old teacher from Gumaca, Quezon was hailed as the 4th Happiest Pinoy, winning Cebuana Lhuillier’s Search for the Happiest Pinoy which honors and celebrates the Filipinos’ innate “optimism, resilience, and hope amidst different life crises.”

Zaldy bested nine other finalists from different categories, winning one million cash and a trophy.

The board of judges composed of Usec. Zenaida Maglaya, Gang Badoy Capati, James Deakin, RJ Ledesma, Love Anover-Lianko, Jonathan Yabut, Winston Maxino, Rommel Arellano, and Richardson Navor chose Bueno unanimously by virtue of his advocacy to see more children’s lives change through education. Zaldy volunteered as an ALS teacher and taught on weekends, he even had his mother as his student at one point and helped her finish her secondary education. Zaldy also co-founded project PADYAK in 2017, PADYAK stands for Pidal Apakan Dunong Yayaman, Asenso’y Kakamtan, which aims to provide bicycle units for students who could not afford to travel to school.

The project turned out huge with so many people donating new and used bicycle units from all over the Philippines even getting donations from OFWs abroad. This project drastically increased attendance for students at school for which their school received a perfect attendance award.

“I am very happy with the results of this year’s search — with over 800,000 entries received through our branches, online, SMS, and walk-in entries. It’s been amazing to read the entries of the 10 finalists and Zaldy proves to be a worthy winner as his tale will definitely inspire countless people to push on despite life’s difficulties, Zaldy exemplifies the commendable Filipino spirit of rising up from your current predicament and using that as fuel to make a difference in the lives of others.” said Cebuana Lhuillier President and CEO, Jean Henri Lhuillier.

Currently, Bueno serves as the head teacher of the English department at the Gumaca National High School. As a kid, their family would often encounter financial difficulties, Zaldy would help his mom wash clothes for their neighbours and would get his daily allowance from selling vegetables he planted to augment the family income. Zaldy vowed to work hard and study hard in order to improve their life.

A turning point in Zaldy’s life was when typhoon Rosing hit in 1995 which completely obliterated their house, and forced to stay at the barangay health center. During clinic days, Zaldy and his family had to move their things on the street to accommodate the influx of patients.

After graduating secondary school, Zaldy tried to get a college education but had to stop schooling due to financial constraints. In order to get back to school, he had to work two jobs, including stints at a tile store and as an advertiser scout for a local radio station. He finished college after 6 years.

Bueno is the fourth winner of the biennial search following Richardson Navor (2015), Rommel Arellano (2012), and Winston Maxino (2009).

When asked what Bueno will do with the prize money, he shared that he will use it to further improve Project PADYAK by acquiring more bike units which more youths can use to get to school. He also shared that he will use a part of it to bring his parents to Singapore for a well-deserved vacation.

Breaking its own record, the Cebuana Lhuillier search received over 800,000 nominations this year, the most entries it received in its ten-year history.

PRA elevates SM Megamall to Shopping Center of the Year Hall of Fame

Constant innovation will remain the Philippine retail industry’s significant growth driver in the coming years, according to Philippine Retailers Association (PRA) during its 19th Outstanding Filipino Retailers and Shopping Centers of the Year Awards held recently at the Marriott Hotel in Pasay City.

The retail industry has contributed about 18% of GDP in 2015 alone. PRA Vice Chairman Roberto Claudio cited OFW remittances, BPO earnings, increased consumer spending power, and tourism as key contributors to this development. Tourism, in particular, is projected to attract 12.5M tourists by 2022. This means demand for shopping, leisure and entertainment will increase tremendously.

Claudio said that although the retail industry has been experiencing growth over the last three years, it still has to address the challenge to keep the consumers coming to the stores because of the growing popularity of e-commerce. “We need to go beyond the idea of selling. We have to provide excellent customer experience for them to keep coming back to our stores,” he said.

Claudio gave SM as an example on how to meet the demand because of the company’s continuous investments in shopping, hotel and conventions, events and entertainment. “SM never stopped innovating. It keeps reinventing itself. In retail, you can’t afford to be complacent once you meet your sales targets. Just look at how many times SM innovates, how they keep reinventing their product categories, how they continue training their people,” Claudio said.

PRA Chairman Emeritus Samie Lim believes that SM’s success is driven by SM founder Henry Sy, Sr.’s ability to see beyond selling and marketing. According to Lim, Henry Sy was instrumental in bringing the Asian Retailers Conference and Exhibit to the Philippines in 1993 at the then newly built SM Megamall. There, he remembers seeing Henry Sy, exchanging ideas with, and learning from, the delegates who were some of Asia’s best retailers.

“Henry Sy is a true visionary. He doesn’t see things for what they are, but for what they can become,” Lim said. “That’s how SM became a leader. The company’s tradition of learning from the best retailers around the world continues until today. That’s the spirit of entrepreneurship.”

Today, the tradition is carried on by Hans Sy as president of SM Prime Holdings. “This win is a tribute to the entire team whose hard work has helped build the SM brand in the way it is recognized today,” said Hans Sy about the various awards SM brought home from the PRA. “It is a win that will help keep us on track toward maintaining innovative products and services.”

SM Megamall went home with another Shopping Center of the Year award, which automatically elevates it to PRA’s Hall of Fame. It was also given a special award for Best Retail Architecture awarded by the Southeast Asia Property Awards.

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