Insular Life recently welcomed multi-awarded international star, Leah Salonga, as its brand ambassador.
This is inline also with the positivism campaign “Magandang Araw” movement – a path to achieving real happiness can start by looking outside of yourself.
The Magandang Araw (Beautiful Day) Movement aims to spark the virtue of positivism all throughout the country.
In Insular Life, they affirm that the path to achieving real happiness starts by looking outside of yourself. In this movement, Filipinos are encouraged to make someone else’s day truly Magandang Araw (beautiful) through capturing good deeds in photos then sharing it with others, and inspiring them to do the same.
Magandang Araw started out as a company greeting for Insular Life and had evolved into a life philosophy. Magandang Araw Movement begins spreading positivism and inspiration on Januart 20, 2014.
Part of the launching, Lea Salonga also sang Isang Magandang Araw – a song Insular Life had composed to promote its advocacy.
“MAGANDANG ARAW” by Lea Salonga
Pag gising sa umaga iyong nadarama
May bagong galaw
Ang mundo ngayong araw
May ibang liwanag na sumisinag
May ibang ngiti dyan sa’yong labi
Ang langit napaka-bughaw
Isang magandang araw
Kinabukasan ay aking tanaw
Isang magandang araw
Sulitin ang pagkakataon
Huwag hayaang lumipas
Magandang Araw ngayon
Magandang Buhay bukas
Buksan mo ang pintuan
Kung san ka patungo
Iwanan ang kahapon
Heto na ang panahon
Liksihan ang lakad
Tuklasin na ang landas
May buong mundong
Naghihintay lang sa’yo
Lumiko man ang buhay
San ka man nito dalhin
Wag na wag malilito
Wag mong kalimutan
Ang nais mong marating
Magandang Araw ngayon
Magandang Buhay bukas.
To know more on the movement, see the details below:
Ending it with the commercial video of Insular Life with Lea Salonga: