Thor and Hulk tour SM for Marvel Studios’ Thor:Ragnarok

In line with the upcoming theatrical release of Marvel Studios’ Thor: Ragnarok, SM Lifestyle Entertainment, Inc. and the Walt Disney Company unveiled life-size gladiator figures of the mighty Thor and the Hulk in an interactive exhibit that will tour SM malls around the metro.

Marvel fans got a sneak peak of the upcoming sequel for Thor through a series of iconic displays and immersive activities at the launch in SM Southmall Las Pinas. Midgardians had endless groufies at the interactive Thor-inspired photo booth; game buffs were the first to try out Mavel Studio apps such as Marvel future fight, Marvel contest of champions, Marvel puzzle quest, and Marvel Avengers academy; enthusiasts got a first look at the exclusive Disney merchandise of Thor, Hulk, Loki and Valkyrie; and the crowd gawked at the life-size recreation of the two lead characters, Thor and Hulk, who in one exciting scene, battle each other In a deadly gladiator match.

The electrifying Thor; Ragnarok exhibit celebrates the anticipated comeback of the god of thunder in his self-titled movie. Thor: Ragnarok will be the first Marvel Studios’ film to introduce a major female villain in epic race against time to prevent the destruction of Thor’s home world.

Only seen in IMAX, select key scenes of the movie will be expanded, filling more of the screen and delivering the audience 26% more of the image standard theatres. Marvel Studios’ Thor: Ragnarok will premiere in all IMAX Theatres and SM Cinema branches nationwide on October 25.

Complete your movie experience and get a taste of Asgard on earth by visiting the Thor: Ragnarok installation yourself as it tours your favorite SM mall. The Thor: Ragnarok roving exhibit will be at SM Southmall from October 7 – 15, in SM East Ortigas on October 17 – 22, and in S’Maison MOA on October 24 – 31.

Catch Marvel Studios’ Thor: Ragnarok in IMAX and SM Cinema from October 25. Buy your tickets in advance through www.smcinema.com. For more information on Marvel Studios’ Thor: Ragnarok, like and follow SM Cinema on Facebook or @SM_Cinema in Instagram.

SM Lifestyle Entertainment opens new Olympic-size ice skating rink at MOA

Sweeping in time for the cool breeze of the ber month, SM Skating oens an all new Olympic-size ice rink at the SM Mall of Asia (MOA) complex in Pasay City.

Located at the main mall’s recently opened third level, the 1,800 square meter rink is the perfect venue to cool down with the family and friends or learn the country’s only range of ice sports.
The coolest place in town boasts of a standard size Olympic rink, big enough to fit 300 people at a time. Catering to sports such as figure skating, speed skating, and ice hockey, the rink is equipped with complete facilities such as a digital scoreboard, player’boxes, scorekeeper and penalty boxes as well as locker rooms, each with a hot and cold shower. A multi-purpose room serves as a venue for sports training, meeting, and other social functions while a clinic provides immediate first aid assistance for any minor sports-related injuries. Families, friends and bleacher fans can conveniently watch practices, training, exhibitions, show, games, and tournaments at the 200-seater stands located around the rink. Those wanting to take a quick bite can easily head to the Snack Time booth for hotdogs, burgers, nachos, popcorn, coffee cakes, pastries and ice-cold beverages and relax at the rink’s spacious lobby and lounge area.

“It was Mr. Henry Sy Sr.’s vision to introduce the finesse and grace in ice sports through a fully-equipped ice skating rink. The unveiling of this new facility is both a step forward in our commitment to help grow winter-based sports and our way of inviting more families to step inside the rink and create a fun, memorable experience together,” said Herman Medina-Cue, COO of SM Lifestyle Entertainment. Inc.

This October, try a new sport on ice or create unforgettable skating experiences with family and friends at SM Skating’s newly-opened ice rink. For more information, log on to www.smskatingrink.com or follow@SMSkating on Facebook, Instagram and Twitter.

AXA launches new insurance product for today’s ambitious market

Today’s young professionals are ambitious and often on-the-go. They work hard and at the same time want to pursue their own passions. As they focus on their careers, they want to maintain a work-life balance, and ensure that they are also preparing for their ultimate ambitions. Some would want to travel around the world, have their own business, or pursue a pricey hobby like golf or scuba diving.
Recognizing the need for investment and protection of today’s discerning consumers, AXA has launched MyAmbition, an affordable investment and life insurance plan that you can avail of online. Designed with your busy lifestyle in mind, the convenience of availing of an investment product with just a few clicks gives you an attractive option to help fulfill your ambitions in life.

MyAmbition can be availed of with a one-time investment that starts at only P50,000, a great opportunity to put that 13th month bonus or extra savings to better use. You can also invest up to a maximum of P125,000. The funds are professionally-managed by the AXA group to give you security and peace of mind.

MyAmbition gives you a range of options to suit your risk profile and financial goals. There’s an investment fund for conservative investors, a balanced fund for those who have a moderate appetite for risk, and an aggressive growth fund for those who want to maximize the potential of their investments.
Application is easy. Just visit www.axa.com.ph, and click on MyAmbition. You can assess your investment profile, pick an investment portfolio, and pay for the policy with your credit card. Debit card and other online payment options are also available.

“Our innovative digital solutions address the unique demands of digital natives. You can avail of MyAmbition through our e-commerce site. You can also download MyAXA, the mobile app that allows our clients to access policy information anytime, anywhere.” says Rahul Hora, President and CEO of AXA Philippines.

On top of these benefits and conveniences, MyAmbition gives you life insurance coverage of 125% of the single premium or the Account Value, whichever is higher. Should you choose to keep your funds longer, you can receive a Loyalty Bonus of 5% of the average account value to be paid on the 10th and 20th year.

“We understand the needs of today’s professionals. MyAmbition takes their lifestyle needs into consideration – it is affordable, available online, easy to purchase, can meet various investment considerations, and is payable via a credit card. MyAmbition’s combined offering of affordability, convenience, and flexibility will definitely help young and mature Filipino professionals achieve their financial goals and fulfill their ambitions,” adds AXA Philippines Chief Customer Officer Amor Balagtas.

Southern Comfort: Avida Towers Altura is the Newest Destination for a Different Kind of Southern Metro Manila Living

Avida Land, one of the leading mid-market real estate developers in the country, launched a handy cookbook in partnership with Yummy.ph to welcome new homeowners of the recently completed Tower 1 of Avida Towers Altura.

The cookbook titled “40 Best Quick-Fix Recipes for Your New Home” collates easy-to-do recipes of homemade comfort food, some of which are shared by Chef Francis Lim of Tipple and Slaw fame, and includes a map of Avida properties and the nearby groceries and shopping centers. The cookbook will be given as part of the turnover kit for new homeowners to enable them to create delightful experiences at their new home at Avida Towers Altura.

The launch was held on August 19, 2017 at the Avida Showroom South Park District and was followed by an interactive cooking demo of comfort dishes by Chef Francis Lim. Attendees also got a chance to participate in the Mystery Box Cooking Challenge where they created quick-fix meals using only the ingredients from the box. Attendees were also able to appreciate a dining room set-up that exhibited a beautiful way to present your home cooked meals for special occasions. They also received special gift baskets from NutriAsia containing iconic Filipino sauces and condiments that would complement any food preparation or meals at home.

“In any Avida community, we always aim to provide our residents with avenues to experience a more fulfilling lifestyle. We know that moving into your new home can be challenging especially for the newly independent ones. Our collaboration with Yummy for this cookbook will be a valuable tool in our residents’ day-to-day living, with easy recipes that any newbie home cook can follow to create delicious meals they can enjoy at home,” says Tess Tatco, Avida marketing head.

Avida Towers Altura is the latest addition to the vibrant South Park District, Ayala Land’s master-planned, mixed-use development, located in the relaxed yet dynamic environment of Alabang, Muntinlupa. With Tower 1 units now ready for turnover to its residents, as well as the top-off of Tower 2, a comfortable and holistic southern living experience awaits those who choose to reside in this convenient, practical and fun environment. Avida Towers Altura Tower 1 units are included in the overall total of 3,062 units to be turned-over by Avida this year.

Anyone will be able to experience rest and relaxation at Avida Towers Altura. The thoughtfully designed units, ranging from studio to one-bedroom and two-bedroom units, provide utmost comfort which matches the peaceful outdoor environment. The condominium’s amenities, specifically designed to encourage interaction and a healthy lifestyle among homeowners, include a clubhouse, swimming pools, a children’s play area, and an outdoor gym.

Beyond the residential towers, not only will Altura residents be met with a different kind of Southern lifestyle, but they will also enjoy the various establishments that make South Park District a sustainable community.

The 6.6-hectare district perfectly bridges urban city life with the necessity for nature. It has well-planned residential buildings, its own Ayala-operated South Park Mall where residents can effortlessly shop and dine, South Park Corporate Center with BPO offices for those who want to work closer to home, an operational transport terminal that makes it easier to access various locations in the Southern Metro, and a not-to-be-missed expansive Central Park featuring iconic art pieces from world-renowned sculptor Reginald Yuson including a large steel composition of interconnected conical forms, and a sprawling composition of free-flowing 3-dimensional tubes reminiscent of doodles which inspire vibrancy, movement and playfulness while keeping a sense of peacefulness and tranquility.

Various weekend activities are also scheduled at the park such as the Mobile Flea Market held every payday weekend between 12 noon and 9 P.M. With all these, South Park District is poised to become an ideal enclave for comfortable and convenient living in the South.

South Park District is located along the National Road of Alabang, less than a kilometer away from the South Luzon Expressway.

*Event partners for the cookbook launch event include NutriAsia, Robinsons Supermarket, Unifab and Uratex.

About Avida Land

Avida is a residential brand of Ayala Land, the Philippines’ leading developer of sustainable estates offering a diverse mix of quality residential and commercial developments that support local economic growth.

Celebrate Wellness at Robinsons Supermarket

This August, Robinsons Supermarket continues to promote a healthy and active way of living with Celebrate Wellness, the fourth leg of its year-long Route to Wellness journey with Filipinos.

Last August 5, Celebrate Wellness kicked-off at the Eastwood Mall Open Park in Quezon City to promote a fun, healthy, and active lifestyle among families through exciting sports-related and wellness activities from Robinsons Supermarket and its partners. The event was hosted by TV personality Kuya Tonipet Gaba.

Families were treated to an afternoon program featuring a taekwondo demo, basketball shootout, soccer game, wellness arm wrestling, hygiene talk, and Milo Champ Dance Moves activity. Celebrities Robi Domingo and Gretchen Ho also dropped by for a meet and greet with guests.

To further promote a healthy lifestyle among more Filipino families, the Celebrate Wellness caravan will visit Robinsons Place Metro East on August 18-20, Robinsons Place Malolos, Bulacan on August 25-27; Robinsons Lipa, Batangas on September 1-3; and Robinsons Ilocos on September 15-17.

Celebrate Wellness visitors can get a chance to win exciting prizes when they get their passports completely stamped at the event booths. Families can try out the virtual reality bike marathon, wii sports games, and mini soccer game. They can also earn stamps when they avail of promos and take part in games from sponsors.

“We at Robinsons Supermarket are committed to giving Filipinos a chance to be fit by offering them healthy choices and encouraging them to be active through fun family activities,” said Jody Gadia, Robinsons Supermarket general manager.

From August 1 to September 30, customers can also get a free Robinsons Supersavers hand soap for a minimum single receipt purchase of P3,000 inclusive of P500 worth of participating products from Nestle, P&G, Abbott Nutrition, Wyeth, Unilever, and CDO.

Learn more about RSC’s year-long Route to Wellness series of promos and activities. Like it on Facebook www.facebook.com/RobinsonsSupermarketOfficial or visit its official website at www.robinsons-supermarket.com.ph to stay updated on the activities that it has in store, and learn more about the #ILoveWellness campaign.

Running pairs enjoy fitness race with 10th Fit & Fun Wellness Buddy Run 2017

Running, especially when done with a friend or loved one, is truly a fun and exciting way to achieve a fitness goal or to get back on track to a healthy and active lifestyle.

 

This showed in the bright faces of hundreds of running pairs who took part in Robinsons Supermarket’s 10th Fit & Fun Wellness Buddy Run at the Parade Grounds of Camp Aguinaldo in Quezon City.
In line with Robinsons Supermarket’s wellness campaign to continuously encourage more people to choose and live healthier lifestyles, the Fit & Fun Wellness Buddy Run gave everyone an opportunity to partner with friends and family, and run together towards the finish line.

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“Through the years, the Fit & Fun Buddy Run has been a much-anticipated event for a lot of people.  It’s our kick-off as we celebrate with the nation, Wellness and Nutrition month. It provides a fun gateway activity for fitness newbies who are just about to start their wellness journey and loyal runners,” said general manager of Robinsons Supermarket, Mr. Jody Gadia.

 

Hosted by volleyball superstar and TV personality, Gretchen Ho, the event also featured exciting booths with lots of freebies from Nestle Philippines, Johnson & Johnson, Fonterra, Unilab and Wyeth Nutrition, Unilever, International Pharmaceuticals Incorporated (IPI), Procter & Gamble, Abbott Nutrition, Getz Bros, Ecossential, Del Monte, Foodsphere Inc., and Philusa.

 

Coaches Jim and Toni Saret prepped-up the runners with a short work-out and invited them to register on-site for the Fit Filipino 1 Million Pounds National Weight Loss Challenge, the biggest on-ground and online wellness program in the country which aims to encourage everyone to pledge and lose weight.

 

The Fun Run is just one of the programs this July. Robinsons Supermarket is also giving away Healthy You snack platters for a minimum purchase of Php 3,000 inclusive of Php 500 worth of participating items of the Wellness Festival.
Robinsons Supermarket’s commitment to wellness campaign extends to providing Filipinos with delicious and healthy food options and alternatives. Check out their Facebook page www.facebook.com/RobinsonsSupermarketOfficial or website www.robinsons-supermarket.com.ph to see what’s good for you.

 

 

Robinsons Supermarket’s Wellness Festival celebrates healthy lifestyle choices

July is National Wellness month and Robinsons Supermarket celebrates this with their month-long celebration called Wellness Festival. This annual event is also the third leg of its year-long Route to Wellness journey with Filipinos.

Hosted by TV host, Robi Domingo, the kick-off of the festival was held from June 23 to 25 at Eastwood Central Plaza- Citywalk. The park was transformed into a mini city where guests can try the Bicycle Tour or Pedestrian Rush where participants need to accomplish certain actions when crossing the street. Customers also got a chance to try the course set up by the Ninja Academy. Admission to the activity is free and guests were treated to other fun activities by Robinsons Supermarket’s wellness partners.

Celebrity fitness coaches Jim and Toni Saret led guests and shoppers in a series of four-minute workouts, or Metabeats, in an effort to show that it only takes a few minutes to get started on one’s wellness journey. The event also presented an opportunity for Robinsons Supermarket to pledge pounds to the Fit Filipino 1 Million Pounds National Weight Loss Challenge. As one of the official partners of the movements, Robinsons Supermarket identified select branches as the challenge’s weigh-in centers every Saturday.

Robinsons Supermarket will also hold its annual and much-anticipated 10th Fit & Fun Buddy Run on July 2 at Camp Aguinaldo. Customers will also get a chance to experience some of the activities as a special wellness caravan will also be held in Robinsons Supermarket Tagaytay from July 14 to 16, and at Robinsons Supermarket Antipolo City from July 28 to 30.

Besides these activities, shoppers can get a Healthy You Snack Platter for a minimum single-receipt purchase of PHP3,000 inclusive of P500 worth of participating products from Nestle, Johnson & Johnson, Unilab, Fonterra, Wyeth Nutrition, Unilever, Procter & Gamble, IPI, Abbott Nutrition, Getz Bros., Ecossential, Foodsphere, and Philusa. Customers will also get an extra 15 Robinsons Rewards Card points for every P500 purchase of Healthy You products. Promo runs from July 1 to 31, 2017.

Healthy You is Robinsons Supermarket’s exclusive healthy brand of nuts, juices, oats, brown rice, coffee and many more that have been evaluated as healthy by the Department of Science and Technology-Food and Nutrition Research Institute.

“As a growing number of individuals and families lead busy and challenging lives, Robinsons Supermarket and its partners continue to uphold our commitment to lead them to the path of wellness by bringing them closer to more choices and opportunities to get fit and healthy,” said Jody Gadia, Robinsons Supermarket general manager.

Find out more about RSC’s year-long Route to Wellness series of promos and activities. Like it on Facebook www.facebook.com/RobinsonsSupermarketOfficial or visit its official website at www.robinsons-supermarket.com.ph to stay updated on the activities that it has in store, and learn more about the #ILoveWellness campaign.

A Gateway Experience to Calapan Mindoro

Planning your next island adventure? For those who want an ultimate off the island immersion, nothing beats a Calapan, Mindoro tour made possible by the partnership of Fast Cat, Jam Liner Inc. & Philtranco.
There is more to what Calapan Mindoro can offer. From the food, the ecotourism spots, the people, and the culture, Calapan has a bunch of treats to feed Filipinos and tourists’ hunger for travel and immersion. Foreign and local tourists seeking for a one-of-a-kind City and provincial tour can enjoy doing food trips, eco tours and food immersions at Calapan Mindoro.

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Calapan has breath-taking beaches and other fun-filled venues to explore before the summer ends. For those who want to find another vacation venue but don’t want to stay on the beach, there are a lot of ecotourism spots to visit in Calapan.

To beat the heat, there is a place in Calapan that offers refreshing treats, including the Filipino’s well-loved halo-halo. Calapan also has their own special take on the country’s famous bulalo. To top Calapan’s food specialties, travelers seeking to immerse deeper into Calapan’s native side, may want to taste and learn more about their special Suman.

With the help of the accessible routes of Jam Liner Inc or even Philtranco, experiencing Calapan through Fast Cat vessels is more convenient, specifically designed by Sea Transport Solutions of Austrailia, anyone can easily drive their cars and load it to Fast Cat roll-on roll-off (RORO) vessels and take a tour adventure to Calapan.
Jam Liner Inc. is a growing bus company that helps commuters ride an easier commute experience, in which they wouldn’t mind having to sit for long hours of drive because of its unparalleled service. Terminals from different locations are also one of the most in demand routes that customers usually book from.

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JAM recently took a leap forward and has brought travel experience into new heights through the installation of the nuBus technology into its fleet. The nuBus is an advanced passenger information technology with a Global Positioning System (GPS) that provides passengers with helpful information on their travel including up-to-the-minute news, and dynamic entertainment content.

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This is also the advocacy of Philtranco, providing ordinary, air-conditioned, first-class bus transport vehicles and carries an unbroken tradition of serving the routes of Southern Tagalog, Bicol, Eastern Visayas and Mindanao regions through its growth in business.

Through a promising commute experience from Jam Liner Inc, and Philtranco, they can now transfer their journey to Calapan by riding FastCat ferries, neighbouring places by providing safe, fast and convenient ferry transport system for passengers and cargo with international standards.

Fast Cat carries a design which perfectly suits the weather and sea condition in the country. The vessels are designed with a unique two-hall system that sets it apart from the typical RORO vessels in the country. It is also classified by the American Bureau of Shipping (ABS), indicating compliance with the lasts international safety rules and regulations.

Fast Cat is set to raise the standard in ferry transportation in the Philippines through exceptional ferry and customer service performance, aiming to promote the country’s diverse culture and tourist attractions.
Fast Cat is run by Archipelago Philippine Ferries Corporation (APFC), a company that was founded to provide a vital maritime link between the Philippines’ 7,107 islands. Since its incorporation in 2002, it has become a trusted shipping company that owns and operates the Philippines’ first and only catamaran Roll-on/Roll-off (RoRo) ferries, as well as modernized ports and terminals in the eastern and western Philippine sea route.

In support of the government’s Strong Republic Nautical Highway Project, and to facilitate the economical movement of people and goods, APFC offers safe, fast and convenient ferry service to the islands using state-of-the-art RoRo vessels. These new vessels are the first ferries designed specifically for Philippine water conditions.

With its focus on ensuring its passengers’ safety, welfare and comfort, APFC embarked on an ambitious re-fleeting program in 2010. In a bold and unparalleled move, it partnered with Sea Transport Solutions of Australia, the leading designer and builder of mid-speed Ropax/RoRo vessels built for freight vehicle transport along with passenger accommodations.

This partnership of Jam Liner Inc and Philtranco with FastCat brings to the Philippines, provides a seamless connection of land and sea from Buendia/ Cubao- Batangas- Calapan, Mindoro, so the passengers will get to experience not just their destination but also, along their striking journey in land and sea.

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To learn more about their services, routes, terminals and booking schedules, visit Jam Liner Inc. Website at http://www.phbus.com/jam-bus/ or contact through Pinoy Travel in our Facebook page. E-mail their instant services at info@jam.com.ph or call 0917-526-0008 .

To learn more about offers and information of Philtranco, e-mail at info@philtranco.net. For online trip reservations, call 0917-860-4418 or visit https://www.philtranco.net/reservation/.

To learn more about FastCat vessel features, ongoing promos, schedules, rates, routes and booking schedules, call 0917 526 0008 or visit http://fastcat.com.ph/index.html, or email jamliner.marketing@gmail.com.

RTL CBS SUMMER FAIR 2017 BRINGS FAME AND ENTERTAINMENT TO FAMILY WEEKEND

RTL CBS Asia just took fun and excitement to a whole new level with a weekend getaway for the entire family. Now on its third year, the RTL CBS Summer Fair returned bigger and better than ever with a slew of attractions as well as activities that let everyone enjoy a rare moment under the spotlight.

The three-day festival drew in crowds at Glorietta Makati from May 26 to 28, bringing to life some of cable TV’s most talked-about shows such as The X Factor UK, The Late Late Show with James Corden, and Scorpion.

Among the highlights included The X Factor Stage and the Carpool Karaoke Booth where fairgoers unleashed their hidden vocal prowess. As for the more physically inclined, the Scorpion Laser Room and a Velcro wall offered an adrenaline rush that had guests coming back for more.

Many lucky fairgoers also brought home several prizes from exciting activities including an ice cream eating contest as well as raffle games from the sponsors.

Secret Talents Revealed

The Summer Fair proved once again that Filipinos are gifted singers as guests belted out songs from classics to today’s radio favorites on The X Factor Stage. Just like in an actual studio, each performance was recorded for the participants to remember this fun weekend.

Fairgoers were also treated to a share-worthy musical experience at the festival’s own version of the Carpool Karaoke, where fans of the social media hit got the chance to sing solo or with friends inside a car a la Adele, Justin Bieber, and One Direction with James Corden.

Lights, Camera, Action!

High-tech crime fighting got real at the Summer Fair as guests took on the Scorpion Laser Room challenge. With only two minutes to complete the mission, participants had to dodge crisscrossing laser beams fast enough to escape the room and win the day.

A Velcro wall further added a bunch of laughter to the event by letting fairgoers both young and old come up with the coolest—and funniest—poses to be captured on camera.

The RTL CBS Summer Fair 2017 was made possible in partnership with Novu Hair, Baskin Robbins, foodpanda, Glorietta, Ayala Malls, Monster RX 93.1, SKY, Devant, and Volkswagen. RTL CBS Entertainment is available on SKYcable channels 53(SD) and 196(HD), SKYdirect channel 35, Destiny Cable channel 53 (Digital) and 89 (Analog), and Cablelink channels 37(SD) and 313(HD).

A festival of fun and entertainment including karaoke, laser room, Velcro wall, and raffle games welcomed guests at the RTL CBS Summer Fair 2017.

About RTL CBS Asia Entertainment Network

RTL CBS Asia Entertainment Network is a venture of two of the world’s largest content producers: RTL Group, a global leader across broadcast, content and digital, and CBS Studios International, the leading supplier of programming to the international market place. The Network has two channels: the general entertainment channel, RTL CBS Entertainment and the male-skewed entertainment channel, RTL CBS Extreme. Both channels are widely distributed in the Asia Pacific and are localized in five languages.

About RTL CBS Entertainment

The destination for the best mix of reality, drama, comedy and daily entertainment. Featuring shows express from the US and UK including top-rated dramas Bull, Scorpion, and Elementary; the biggest talent competitions in the world, America’s Got Talent, Britain’s Got Talent and The X Factor UK; dailies Entertainment Tonight, The Late Show with Stephen Colbert and The Late Late Show with James Corden. It is home to some of the biggest award shows in the world aired ‘LIVE,’ including The Golden Globes, Screen Actors Guild Awards, Critics’ Choice Awards, American Music Awards, People’s Choice Awards and Billboard Music Awards.

Fit Filipino Movement challenges the Philippines to lose 1 million lbs.

Premier wellness and lifestyle coaches, Jim and Toni Saret, challenge the nation to fight the battle of the bulge this 2017 in the Fit Filipino (FitFil) 1 Million Lbs. National Weight Loss Challenge.

FitFil is slated to be the biggest on-ground and online fitness campaign in the country. The program will run for six months and aims to encourage everyone to pledge and lose the pounds. Even before its official launch, medical associations, and public and private sectors have already answered the call and made their pledges. Individual, squads, corporations, and even cities are encouraged to join the cause toward a healthier and fitter lifestyle.

This national challenge is the first step to the Fit Filipino Movement’s vision of one million fit Filipinos by 2020. According to the Food and Nutrition Research Institute (FNRI) Director Mario V. Capanzana, “Three in 10 Filipinos are overweight or obese. Of these three, one overweight adult can be found in the National Capital Region.”

“We want Filipinos to see that getting fit and healthy can be easy and fun when you have the whole nation rallying together for this cause,” said Coach Jim Saret.

This was seconded by Coach Toni Saret. “Wellness starts with the little changes in our lifestyle choices. We can start with better eating habits or a simple 4-minute workout daily,” she added.

Among the first organizations that pledged support is the Philippine Heart Association (PHA). “Prevention is still the best step to be in tip-top shape. Following PHA’s 52100 Health Lifestyle (which stands for five daily servings of fruits and vegetables, two hours of screen time, one hour of exercise daily, zero sugary sweets, and 0 smoking) is one way of supporting the Fit Filipino Challenge,” said PHA President Dr. Raul Lapitan.

The Philippine Medical Association (PMA) is also taking on the challenge. “Obesity needs to be addressed. Proper nutrition and fitness can reverse that. We encourage everyone to join the Fit Filipino Movement,” said PMA President Dr. Irineo Bernardo III.

Registration is free, and will start on June 5 until December 5, 2017, at www.fitfil.ph.

Interested participants can also visit select Robinsons Supermarket every Saturday to register and submit their official weight. After their final weigh-in, participants can avail of a reward if they achieve their wellness goal.

Be part of the biggest national weight loss challenge in the country and join the FitFil 1 Million Lbs. National Weight Loss Challenge! For more information, visit www.fitfil.ph or inquire at select Robinsons Supermarket outlets.