Pru Life UK gears up for the biggest cycling festival with PRUride PH 2018

British life insurer Pru Life UK aims to start the new year with a bang with the launch of PRUride PH 2018, expected to be one of the biggest cycling events in the Philippines.

Following the success of PRUride to London in 2016, the 2018 installment is set to gather some of the national team cyclists from the country and across Southeast Asia with two competition legs – January 11 to 14, 2018 at the Subic Bay Freeport Zone in Zambales, and January 21 at McKinley West, Taguig.

At a media launch held at The Brewery in Uptown Bonifacio, Pru Life UK SVP and Chief Marketing Officer Allan Tumbaga shares, “More than a gathering of the country’s most passionate cyclists, PRUride PH 2018 continues Pru Life UK’s commitment to promote responsible and safe cycling. We also hope to increase awareness on cycling as an alternative mode of transportation so we can all work towards having a safe and environment-friendly community for the generations to come.”

PRUride PH 2018 promises to be one of the most exciting cycling and sporting events in the coming year. Here are the top three things that professional and amateur cyclists can look forward to.

Two weekends with a line-up of 36 racing activities

With more than 5,000 participants expected to sign up, Pru Life UK arranged several racing segments to cater to a wider range of cyclists, from amateur and age-group riders to Union Cycliste Internationale (UCI) license holders. Among the activities included are the Professional Individual Time Trial, Amateur Time Trial, and the 100-kilometer Gran Fondo – all to be held in Subic – and a repeat of the 2016 Criterium races in Taguig.

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Seasoned cyclists – including national athletes Marella Salamat and George Oconer – can put their skills to test at the PRUride Professional Road Race, a UCI-accredited (class B) event and a platform for young athletes aspiring to be in the national cycling team to show off their talents. It will also take UCI license holders and elite professionals to a 160-kilometer course, leading them to the historic peak of Mount Samat in the town of Pilar, Province of Bataan.

Likewise, cyclists of all expertise levels are also expected to flock at the PRUride Gran Fondo, which will bring them into the picturesque roads of Bataan province on a leisurely but timed 100-kilometer ride.

A uniquely Filipino Brompton Challenge

PRUride PH 2018 will also bring in the popular and exciting Brompton Challenge to the country for the very first time. The Challenge will showcase its two main events which will definitely bring laughter, if not tears, to both spectators and participants alike.
The Slowest Lap Challenge is a test of balance where the slowest participant to cross the finish line without stepping on the ground wins the event. On the other hand, the Brompton Criterium, which utilizes the folding bikes of its namesake, is a 30-minute race with two laps.
As the British brand Brompton is marketed as a bike for urban commuters, participants are required to wear a formal top and will begin with their bikes folded at the starting line. At the sound of the horn, participants will run, unfold their bikes and ride. The local Brompton Criterium will be flavored with a Filipino twist and will require riders to wear a barong tagalog or Filipiniana top.
Exclusive and big ticket prizes

This year’s prize pool has increased to a total of more than PhP 1 million worth of cash prizes. PhP 50,000 is at stake for the top finishers of all Elite professional categories for both men and women.

Moreover, six all-expense-paid trips to London will be given away, including two for the grand winners of the men and women Elite Criterium in McKinley West, and two for the men and women Professional Road Race winners in Subic. Two trips will also be raffled off during the Bike Community Days in both locations.

All participants of the event will also get a limited-edition PRUride PH 2018 jersey and all finishers will be awarded with a finisher medal.

PRUride PH 2018 is held in partnership with Integrated Cycling Federation of the Philippines, Subic Bay Metropolitan Authority, National Bicycle Organization, and the local government unit of the Province of Bataan. Learn more about the event and register by logging on to http://pruride.ph.

McDonald’s Stripes Run 2017: You Run, They Learn How to Read

Whether you have little ones or just want to share the happiness of running with the people that matter the most, the annual McDonald’s Stripes Run is the ultimate family bonding experience.  More than just a day of active lifestyle and fun, you are also able to help grades 1 and 2 public school children learn how to read.

 

Now on its 8th year, the highly anticipated run will be held on November 25, 2017 at Garden Bloc, Cebu IT Park, Cebu City and on December 3, 2017 at McKinley West, Fort Bonifacio, Taguig.

 

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Proceeds will be used to help public school children learn to read through the Ronald McDonald House Charity’s (RMHC) Read to Learn program.

 

To date, Ronald McDonald Read To Learn has reached over 8,000 partner schools, trained 28,000 educators, and helped close to 12 million students all over the Philippines. This initiative, in partnership with the Department of Education, aims to raise the literacy level among Grade 1 and 2 public school students.

 

Register yourself and your family for the McDonald’s Stripes Run from October 13 to November 23 for Cebu registrants and until December 1 for Manila registrants. Registration is simple with these three options:

 

  1. Fill out the registration form and pay at select McDonald’s stores.
  2. Download the form on mcdostripesrun.com.ph, and settle the registration fee at select McDonald’s stores.
  3. Register and pay online at mcdostripesrun.com.ph.

 

Each registrant will receive a race kit, which includes a pair of the iconic red and white striped socks, a singlet, a race bib, and a stub for a free McDonald’s breakfast meal at the venue.

 

This year’s fun run opens 7 categories including the 5K Squad Stripes, the newest division that’s perfect for the whole gang. Categories for this year’s run are as follows:

 

 Kiddie Stripes  1 kilometer run for ages 8 years old and below
Young Stripes 3 kilometer run for ages 8-15 years old
3K Stripes 3 kilometer run for ages 16 years and up
Family Stripes 3 kilometer run for teams with 2 adults (aged 16 and up) and 2 kids (aged 15 and under)
5K Stripes 5 kilometer run for ages 16 years and up
5K Squad Stripes 5 kilometer run for teams with 4 adults (ages 16 and up)
10K Stripes 10 kilometer run for  ages 16 years old and up

 

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Exciting game booths and activities await the entire family and barkada at McDonald’s Stripes Run 2017 in Manila and Cebu. Sign-up today and tell your family and friends all about it! Don’t forget to use the hashtag #McDoStripesRun and tag @McDo_PH on Twitter and Instagram. For more information and to view the list of McDo stores you can register in, visit mcdostripesrun.com.ph or follow McDonald’s Philippines’ Facebook page, facebook.com/mcdo.ph.

 

 

 

 

 

SM Lifestyle Entertainment opens new Olympic-size ice skating rink at MOA

Sweeping in time for the cool breeze of the ber month, SM Skating oens an all new Olympic-size ice rink at the SM Mall of Asia (MOA) complex in Pasay City.

Located at the main mall’s recently opened third level, the 1,800 square meter rink is the perfect venue to cool down with the family and friends or learn the country’s only range of ice sports.
The coolest place in town boasts of a standard size Olympic rink, big enough to fit 300 people at a time. Catering to sports such as figure skating, speed skating, and ice hockey, the rink is equipped with complete facilities such as a digital scoreboard, player’boxes, scorekeeper and penalty boxes as well as locker rooms, each with a hot and cold shower. A multi-purpose room serves as a venue for sports training, meeting, and other social functions while a clinic provides immediate first aid assistance for any minor sports-related injuries. Families, friends and bleacher fans can conveniently watch practices, training, exhibitions, show, games, and tournaments at the 200-seater stands located around the rink. Those wanting to take a quick bite can easily head to the Snack Time booth for hotdogs, burgers, nachos, popcorn, coffee cakes, pastries and ice-cold beverages and relax at the rink’s spacious lobby and lounge area.

“It was Mr. Henry Sy Sr.’s vision to introduce the finesse and grace in ice sports through a fully-equipped ice skating rink. The unveiling of this new facility is both a step forward in our commitment to help grow winter-based sports and our way of inviting more families to step inside the rink and create a fun, memorable experience together,” said Herman Medina-Cue, COO of SM Lifestyle Entertainment. Inc.

This October, try a new sport on ice or create unforgettable skating experiences with family and friends at SM Skating’s newly-opened ice rink. For more information, log on to www.smskatingrink.com or follow@SMSkating on Facebook, Instagram and Twitter.

Reef promotes responsible travel through “Free the Sea Movement 2” in Baler

Reef, a surf and lifestyle brand known worldwide, is once again promoting responsible travel and environmental conservation in partnership with WWF Philippines as it hosts Free the Sea Movement 2 this September 29 until October 1 , 2017.

This year set in Baler, Aurora, one of the country’s top hotspots for surfing, the exciting three-day event treated guests to a slew of fun activities that had them riding the waves while helping to preserve the beauty of Sabang Beach.

Free the Sea 2 opened with a coastal clean-up and talk from WWF Philippines on sustainable tourism, a cause near and dear to Reef’s heart as it is in line with Reef’s global humanitarian outreach campaign “We Heart.”

“As travelers, we may be just passing through other beaches and cities but through our We Heart campaign, we want to educate people on the importance of leaving a positive impact on the local communities we visit,”

“With more and more travelers discovering the beauty of our islands and with the rise of local tourism, now is a good time for us to educate people on the environmental impact tourism has and how we all need to work together maintain our beaches so people can continue to enjoy them for years to come,” Marnelli Gaerlan, Marketing Head for Reef, shared.

Together with WWF, Surfari Philippines and volunteers, Reef spearheaded the coastal clean-up that aims to restore and preserve the beauty of Sabang Beach. Afterwards, guests then got to enjoy what Sabang Beach was famous for – amazing waves and surfing!

Volunteers got the chance to reconnect with nature and learn how to surf with free surfing lessons conducted by Nalu Surf Camp.

In the evening, they were also treated to laid-back beachside music with performances from Soundcloud Philippines’ Ann Clerigo, the soulful music of Banna Harbera, and an open mic show which include the turnover of Reef’s donation to WWF, amounting to P30,000, which would go towards WWF’s environmental programs.

The next day opened with even more to offer surfing enthusiasts, as they witness the Surfari Beginners’ Competition, followed by a festive After Party which capped the weekend.

Aside from receiving their well-earned awards, surfers alongside the volunteers jammed to the sound of indie rapper Eazyhead, party-starter remixes and originals from DJ Doms Badwolf & DJ CC – the perfect end to a beautiful beach day in Baler!

“We are really excited for this year’s Free the Sea Movement. Baler is the perfect setting for us to promote responsible travel and environmental conservation, while at the same time, giving everyone a taste of what they can enjoy if we remember to care of our beaches – which is delicious local food and music, white beaches, clear water and of course, gigantic waves and surfing like no other!” Gaerlan said.

Reef’s ‘Free the Sea Movement: Baler” was sponsored by Juan Light Studio, Bike King’s Kitchen, Madison’s Cafe Baler, La Patricia Hotel, Baler and The Shack, Baler with music partners Ann Clerigo, Banna Harbera, Eazyhead, DJ Domes Badwolf and DJ CC.

Running pairs enjoy fitness race with 10th Fit & Fun Wellness Buddy Run 2017

Running, especially when done with a friend or loved one, is truly a fun and exciting way to achieve a fitness goal or to get back on track to a healthy and active lifestyle.

 

This showed in the bright faces of hundreds of running pairs who took part in Robinsons Supermarket’s 10th Fit & Fun Wellness Buddy Run at the Parade Grounds of Camp Aguinaldo in Quezon City.
In line with Robinsons Supermarket’s wellness campaign to continuously encourage more people to choose and live healthier lifestyles, the Fit & Fun Wellness Buddy Run gave everyone an opportunity to partner with friends and family, and run together towards the finish line.

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“Through the years, the Fit & Fun Buddy Run has been a much-anticipated event for a lot of people.  It’s our kick-off as we celebrate with the nation, Wellness and Nutrition month. It provides a fun gateway activity for fitness newbies who are just about to start their wellness journey and loyal runners,” said general manager of Robinsons Supermarket, Mr. Jody Gadia.

 

Hosted by volleyball superstar and TV personality, Gretchen Ho, the event also featured exciting booths with lots of freebies from Nestle Philippines, Johnson & Johnson, Fonterra, Unilab and Wyeth Nutrition, Unilever, International Pharmaceuticals Incorporated (IPI), Procter & Gamble, Abbott Nutrition, Getz Bros, Ecossential, Del Monte, Foodsphere Inc., and Philusa.

 

Coaches Jim and Toni Saret prepped-up the runners with a short work-out and invited them to register on-site for the Fit Filipino 1 Million Pounds National Weight Loss Challenge, the biggest on-ground and online wellness program in the country which aims to encourage everyone to pledge and lose weight.

 

The Fun Run is just one of the programs this July. Robinsons Supermarket is also giving away Healthy You snack platters for a minimum purchase of Php 3,000 inclusive of Php 500 worth of participating items of the Wellness Festival.
Robinsons Supermarket’s commitment to wellness campaign extends to providing Filipinos with delicious and healthy food options and alternatives. Check out their Facebook page www.facebook.com/RobinsonsSupermarketOfficial or website www.robinsons-supermarket.com.ph to see what’s good for you.

 

 

FWD Life Philippines Champions FitFil National Weight Loss Challenge

FWD Life Philippines, the country’s most exciting insurance brand, proudly supports the fit Filipino (FitFil) Movement’s National Weight Loss Challenge. The Challenge, spearheaded by fitness coaches Jim and Toni Saret, aims to get the country moving in the name of health and wellness, with the goal of collectively losing One Million pounds during the campaign period of June 6 to December 5, 2017.

As an insurance industry pioneer in the space of health and wellness, FWD Life Philippines is delighted to partner with the FitPilipino Movement and coaches Jim and Toni to inspire Filipino in leading healthier lives with a series of fitness-centered events, said FWD Life Philippines Head of Marketing Rochelle Vandenberghe. Through out live to move fitness parties in collaboration with FitFil and the challenge’s partners, we hope to inspire a newwave of awareness for the health benefits of keeping fit. For us at FWD, living life to the fullest starts with being healthy.

Top celebrity fitness coach and FitFilipino movement founder Jim Saret said, We have been working with FWD for over two years and their #GetReadyToLive brand attitude serves as one of the strong pillars of the National Weight Loss Challenge. We are excited to bring to life the country’s biggest health and wellness campaign as we challenge Filipinos to collectively lose one million pounds.

Through this advocacy and movement, our goal is to spread the message that being fir and well starts with a simple commitment, encouraging everyone to take ownership of their health and join us in getting fir, said Jim Saret.

2017 Philippine Ice Hockey Tournament at SM Megamall

Following the successful hosting of the International Figure Skating Training Camp and the 2017 SEA Challenge at SM Skating – Seaside Cebu City, Worldwide ice sports events in the Philippines continue to rise as SM Skating Megamall holds the 2017 Philippine Ice Hockey Tournament (PIHT) from June 14 – 17, 2017.

Under the PIHT’s adult division, Islanders Red (New York), Pandoo Nation (Singapore), Singapore Sting, Taipei U20, South Korea and Team Pilipinas compete in the International Open category while Canada Ice Hockey Teams and Team Pilipinas B face off in the International 35+ category. The PIHT is a contact, non hitting tournament and follows the International Ice Hockey Federation rules and regulations with PIHT specific alterations.

” Apart from continuing the drive for ice sports awareness in the country, the Philippine Ice Hockey Tournament and the recently concluded 2017nSEA Challenge is a great avenue to prepare our national team for the upcoming 2017 SEA Games, ” Edgar Tejerero, President of SM Lifestyle Entertainment, Inc., said. ” As sole owners of skating rinks in the Philippines, we make sure that our facilities are at par with international standards and is always ready to support our Ice athletes on their journey to International tournaments.”

Be part of the 2017 Philippine Ice Hockey Tournament! Catch the fastest game on the ice this June 14 – 17 at SM Skating Megamall! For updates and game results, follow SM Skating on Facebook and Instagram: @smskating.

KTM Philippines makes waves at the Inside Racing Bike Festival and Trade Show

KTM Philippines made waves during the recently concluded 11th Inside RACING Bike Festival and Trade Show, the biggest gathering of motorcycle manufacturers and enthusiasts held at the World Trade Center.

Making its presence felt in a huge way, KTM Southeast Asia Managing Director Julian Legazpi, Sales Director Gianluca Lozzi, and Adventure Cycle Philippines Inc. President and COO Dino Santos, showed off the exciting, high-powered line of KTM motorcycles—all “Ready to Race”—including the 200 Duke which comes available in the market at 147K pesos.

The event also saw the introduction of 18-year old racing wunderkind Ralph Kenneth Torres, the first sponsored rider to the prestigious KTM RC Cup Asia to be held at the challenging Sepang International Circuit in Malaysia this March to November 2017. Torres has over a decade’s experience on the track, bagging numerous trophies both locally and internationally, among them: the 2015 MOTO IR Champion; 2013 Golden Wheel Award Scooter Champion; 2012 IRGP Scooter Champion; 2010 115cc Underbone King Overall Champion; and the 160cc Scooter Class Overall Champion.

Motorcycle aficionados and racing enthusiasts joined KTM in its excitement including Department of Tourism Assistant Secretary Ricky Alegre, Wheeltek Big Bikes Division General Manager Bobby Orbe, motorcycle legend Max Kienle and television and movie actor and KTM fan Paulo Avelino.

KTM Philippines also took the opportunity to proudly announce the forthcoming opening of the KTM Asia Motorcycle Manufacturing Philippines, Inc. (KAMMI) plant in Laguna, a joint-venture partnership between Ayala Group and KTM AG of Austria, that will eventually export motorcycles to China.

KTM motorcycles are available in existing and expanding KTM dealerships nationwide. For the full listing, visit www.ktm.ph. For details about the KTM RC Cup Asia, go to www.ktmrccup.com.

Taiwan Excellence marks four years of bringing quality products to the Filipino household

Taiwan reaffirms the strength of its trade relations with the Philippines, in its fourth annual Taiwan Excellence campaign.

Sponsored by Taiwan’s Ministry of Economic Affairs (MOEA) and the Bureau of Foreign Trade (BOFT), and organized by the Taiwan External Trade Development Council (TAITRA), this campaign promotes Taiwan’s leading brands which have earned the Taiwan Excellence seal.

Many of these high-grade products are already well-received by the local market and part and parcel of the everyday lives of Filipino families. ACER, ASUS and MSI are popular choices for smartphones and laptops, while leading exercise equipment brand Johnson Fitness has gained ground over the years.

This year, the 2017 Taiwan Excellence campaign will feature more than 150 products from 52 accredited brands. TAITRA has expanded their events to further highlight the innovation, reliability, and durability of these brands, which continue to empower consumers toward leading more convenient and enhanced lifestyles.

The exhibition promises to bring a new layer of fun for visitors, offering something for everyone. Specific exhibits include: Swift 7, the slimmest laptop delivered by Acer; Zenphone 3 Live, the first smartphone with real time beautification technology by Asus; Trident 3, the smallest VR Gaming PC from MSI; Core P1 TG Mini ITX Wall-Mount Chassis by Thermaltake; home goods including the Tatung Fusion Cooker and the Vinaera Electronic Wine Aerator; bicycles including Term Cycles and Roxim Technologies Raptor X3 Bicycle Headlight; and sports equipment including Johnson Fitness S3+ Spinner Bike, and Hono YP 2009.

“Through product demonstrations and interactive activities, Filipinos will have the opportunity to experience the innovative quality of Taiwanese products, providing a source of fun and generating excitement surrounding consumer goods that have been developed and manufactured in Taiwan” says Tony Lin, Deputy Executive Director of the Strategic Marketing Department at TAITRA.

Activities slated for the 2017 Taiwan Excellence campaign include (among others): Experiential Zones in SM Megamall (June 2-4), SM Mall of Asia (September 29- October 1) and Glorietta (November 24-26). Taiwan Excellence will also feature in expos such as Systems Integration Expo (August 17-19), Taiwan Expo (September 29 – October 1), and Philconstruct 2017 (November 9-12).

For the full lineup of this year’s Taiwan Excellence campaign, please visit www.taiwanexcellence.ph.