Thousands of cyclists and families celebrate life and pedal together at PRURide PH 2023 in Clark, Pampanga

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PRURide Philippines makes a solid comeback after a three-year
hiatus, with over 4,000 cyclists and families gathered at Clark Global City,
Pampanga.

This year's PRURide is a milestone as it marks Prudential's 175 th anniversary
celebration, including its first 100 years in Asia.

"PRURide Philippines 2023 is a celebration of life with Filipino families on a journey
towards a healthier lifestyle, getting the most out of life. We are blessed to be back
on the road with thousands of cyclists and families pedaling together towards better
health and wellness,” says Eng Teng Wong, President and Chief Executive Officer of
Pru Life UK.

A bigger and better PRURide Philippines
As the country's largest cycling festival, PRURide Philippines is even bigger and
more exciting this year with thousands of registrants and families join the cycling
festivities.

PRURide Philippines advocates Gretchen Ho, Kim Atienza, and Zoren Legaspi cycled
the 100KM Gran Fondo category, and enjoyed the route which included the New
Clark City Bridge.

More advocates joined the event including cycling content creators Ger Victor,
Darlings Levi & Sara, Jeno Cuenco, and Ian Austria and Pru Life UK’s health
champions Teri Rombaoa, Miguel and wife Mary Reyes, Montini De Guzman, and
Aless Castañeda.

The much-anticipated event affirmed its spirit of inclusivity with fun and friendly
courses for cyclists of all ages and expertise. The Family Fun Ride and PRURide Milo
Kids Cup were a sure hit!

Cash prizes of PHP 3,000, PHP 5,000, and PHP 10,000 were awarded to the grand
winners of Virtual PRURide. In this digital competition, professional and amateur
cyclists experienced the fun and excitement of biking without going on the road for
free.

Everyone enjoyed the expo activities and freebies and were treated to a LIVE
concert by OPM band Sponge Cola.

Pru Life UK makes this celebration even more special with an all-expense-paid trip
to London for one eligible and existing customer and three family members.
Advocating for a healthier lifestyle

PRURide Philippines supports Pru Life UK's commitment on health and wellness.
Since 2016, the event has attracted thousands of amateur and seasoned cyclists,
including some of the Philippines' strongest and most competitive athletes.
“PRURide Philippines has always been more than just a cycling event. It is about
our continued advocacy of health and wellness for oneself and the whole family and
also community," adds Wong.

In celebration of Prudential’s 175 th anniversary, Pru Life UK is concluding PRURide
Philippines 2023 by giving back to the community in Cebu and donating 175 bikes
through JCI Zugbuanas.

The second leg of PRURide Philippines 2023 is on 28 May at CCLEX Food Park,
Cebu. Registration is still open until May 24. For details, visit
www.prulifeuk.com.ph/en/pruride2023.

About Pru Life UK

Established in 1996, Pru Life UK is the pioneer of insuravest, or investment-linked life insurance
products, in the Philippines and is one of the first life insurance companies approved to distribute US
dollar-denominated investment-linked life insurance policies in the country. Since its establishment,
Pru Life UK has expanded its reach to over 173 branches and 120 general agency offices in the
Philippines, with the largest life insurance agency force with more than 39,000 licensed agents.
The company continues to be one of the leading insurers in the country, ranking first in terms of Total
Renewal Premium Income from Variable Life Insurance Products* and second in terms of New
Business Annual Premium Equivalent** in 2022, according to the Insurance Commission. Pru Life UK
is headquartered in Uptown Bonifacio, Taguig City.

Pru Life UK and Prudential are not affiliated with Prudential Financial, Inc., (a company whose principal
place of business is in the United States of America), Prudential Assurance Company (a subsidiary of
M&G plc, a company incorporated in the United Kingdom), Philippine Prudential Life Insurance
Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-
registered companies). Pru Life UK is a life insurance company and is not engaged in the business of
selling pre-need plans.
For more information: www.prulifeuk.com.ph
Note to the Editor:
* Renewal Premium Income from Variable Life Insurance Products – premium collected for existing
policies
**New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year

About Prudential plc

Prudential plc provides life and health insurance and asset management in 24 markets across Asia and
Africa. The business helps people get the most out of life, by making healthcare affordable and
accessible and by promoting financial inclusion. Prudential protects people’s wealth, helps them grow
their assets, and empowers them to save for their goals. The business has dual primary listings on the
Stock Exchange of Hong Kong (2378) and the London Stock Exchange (PRU). It also has a secondary
listing on the Singapore Stock Exchange (K6S) and a listing on the New York Stock Exchange (PUK) in
the form of American Depositary Receipts. It is a constituent of the Hang Seng Composite Index and is
also included for trading in the Shenzhen-Hong Kong Stock Connect programme and Shanghai-Hong
Kong Stock Connect programme.

Prudential is not affiliated in any manner with Prudential Financial, Inc. a company whose principal
place of business is in the United States of America, nor with The Prudential Assurance Company
Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
https://www.prudentialplc.com/

MILO® brought together an ACTIVE PILIPINAS with the successful comeback of the National MILO® Marathon

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For the first time in 3 years, the National MILO® Marathon returned to energize runners of all levels

The much-awaited return of the National MILO® Marathon kicked off on March 26 with its first leg in the SM Mall of Asia Complex. After a 3 year hiatus, the marathon brought together over 12,000 runners for 3K, 5K, 10K, 21K, and 42K race categories.

The longest-running marathon in the country, this year’s National MILO® Marathon comeback marks its 44th iteration. It follows the brand’s MILO® ACTIVE PILIPINAS launch in January which was a call for the nation to go from couch to court with the help of MILO®’s energizing nutrition and sports programs.

“We started the year with a call to go from couch to court— to ease our way back into sports— and the return of the iconic National MILO® Marathon is one of the ways we’re doing that. Although it’s not on the scale that we’ve gotten used to, the MILO® Marathon continues to be a safe and trusted space where Filipinos can get together to start or strengthen their active lifestyles,” said MILO® Sports Head Carlo Sampan.
P
In line with the brand’s commitment to easing Filipinos back into sports, MILO® also launched its first-ever Virtual MILO® Race where over 2,000 runners nationwide were also able to join the MILO® Marathon festivities despite not being physically present in the Manila leg.

While the Virtual Race invited runners outside of Metro Manila to join the fun of running, the National MILO® Marathon, in its 44th year, did not only bring together seasoned runners, but also welcomed casual and first-time runners. Among the marathon’s podium finishers was James Kevin Cruz from Montalban, Rizal, a returning runner who joined three MILO® marathons and took home the gold medal for the 42K run men’s category. When asked about how he prepared for the 42K category after recently doing only a 32K run, he shared, “Tinest ko lang laruin itong 42[K] na ito kasi 10K lang pagitan kaya ginrab ko na din. Nagpatulong ako sa kaibigan ko na bigyan ako ng program training para makalaro ako sa MILO®.”

Aside from the elite runners who heated up the competition for the various race categories, the event was also filled with casual runners who shared the joy of running with their families and friends. Joining the National MILO® Marathon for the third year, Kjerstin Janikka R. Schei shared that her running experience was “relaxing especially [since I trained] and I haven’t done it in a long time.” The 10-year old runner finished the 5K run with her friends. When asked why she likes to run, she said that it’s productive and helps her train for her other sports like soccer.

Attendees also had fun activities to try such as the Active Zones that gave kids an introduction to taekwondo, basketball, and sepak taraw. Keeping the energy high, MILO® also welcomed cheer dancing teams from elementary, high school, and college divisions for a cheer dancing competition.

The successful comeback of the National MILO® Marathon was made possible with the support of its official venue partner SM, hydration partners Cristalino and Crystal Clear, timing partner Garmin, fitness partner Anytime Fitness and Surge, hotel partner TRYP by Wyndham, registration partners and sponsors Decathlon Mall of Asia, Landmark, Super 8, Puregold, Waltermart, Metro Gaisano, Ford, Nestlé Cereals, Kitkat, Chuckie, Nescafé, and adidas; and sports partners Best Center, Philippine Taekwondo Association, Club Gymnastica, Gymnastic Association of the Philippines, and the Associate for the Advance of Karatedo.

It will continue to energize Filipinos to run towards the finish line as it kicks off its second leg in Batangas City on May 28, 2023. For more details about the National MILO® Marathon and other MILO® Active Pilipinas initiatives, visit https://www.milo.com.ph/activepilipinas and follow MILO® on Facebook.

#MILOMarathon2023
#MILOActivePilipinas

Gear up for a healthier life with the country’s biggest cycling festival

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Pru Life UK’s PRURide PH is back!

Leading life insurer Pru Life UK is bringing back PRURide Philippines, the country’s biggest cycling festival, as part of its advocacy to help Filipinos live a healthier lifestyle through cycling.

This year’s PRURide Philippines, which will be held on May 21 in Clark and May 28 in Cebu, is part of Prudential’s 175th anniversary celebration, including its 100 years in Asia. To launch this event and celebrate life for better health and wellness, Pru Life UK is doing a ceremonial fun ride around Bonifacio Global City with its employees, agency force, and partners from the government and private sectors.

PRURide Philippines 2023 is bigger with the participation of its official advocates Gretchen Ho, Kim Atienza, and Zoren Legaspi; cycling content creators Ger Victor, Darlings Levi & Sara, Jeno Cuenco and Ian Austria; and Pru Life UK’s health champions Miguel Reyes, Montini De Guzman, and Aless Castañeda.

“PRURide Philippines 2023 is about celebrating life and riding together with Filipinos and families for better health and wellness. Filipinos can continue to count on Pru Life UK to have access to many customer-centric health protection and wealth offerings to help them get the most out of life,” says Eng Teng Wong, President and Chief Executive Officer of Pru Life UK.

Fun activities await cyclists at PRURide PH 2023 in May

With a bigger and more exciting cycling festival this year, the ride will be held in two legs, one in Clark and one in Cebu, which are both open to families with child-friendly activities as part of the festivities.

Casual and seasoned cyclists from Luzon and Visayas can join the Gran Fondo, a safe and timed ride ranging from 30 to 60 and 100 kilometers. Gran Fondo 30 is ideal for beginners, while the 100 replicates the route taken by professional cyclists. Those looking for a moderate challenge can join the Gran Fondo 60, which follows a condensed format of the 100.

Professional and amateur cyclists can also be part of the free Virtual PRURide PH, a 175K virtual race happening on May 21 in Clark and May 28 in Cebu. The cyclist finishing with the best time will be declared this category’s winner.​

The Family Fun Ride is a 5K cycling activity for groups, while the Kids Cup is a fun and friendly race for children.
PRURide PH 2023 will end on a high note with a free concert by a top OPM band both in its Clark and Cebu legs.

“The pandemic has shown us how important health is for ourselves and our loved ones. We invite Filipino families to take the first step to a healthier lifestyle by cycling with us in Clark and Cebu for a bigger and better PRURide Philippines this year,” says Allan Tumbaga, Executive Vice President and Chief Customer and Marketing Officer of
Pru Life UK.

Registration for PRURide PH is now open. The registration fee across all Gran Fondo distances is P1,000. All participants will receive a PRURide PH 2023 jersey, and all finishers will take home a finisher medal. To join, please visit prulifeuk.com.ph/en/pruride2023.

###

About Pru Life UK
Established in 1996, Pru Life UK is the pioneer of insuravest, or investment-linked life insurance products, in the Philippines and is one of the first life insurance companies approved to distribute US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 190 branches in the Philippines, with the largest life insurance agency force with more than 33,000 licensed agents.
The company is the number one life insurer in the Philippines for two consecutive years in terms of new business annual premium equivalent* (2020-2021) and led in the renewal premium income** from variable life insurance products ranking (2021) according to the Insurance Commission. Pru Life UK is headquartered in Uptown Bonifacio, Taguig City.
Pru Life UK and Prudential are not affiliated with Prudential Financial, Inc., (a company whose principal place of business is in the United States of America), Prudential Assurance Company (a subsidiary of M&G plc, a company incorporated in the United Kingdom), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.
For more information: www.prulifeuk.com.ph
Notes:

*New business annual premium equivalent (NBAPE) – premium for a new policy paid in a year
** Renewal premium income – premium collected for existing policies

About Prudential plc
Prudential plc provides life and health insurance and asset management in 24 markets across Asia and Africa. The business helps people get the most out of life, by making healthcare affordable and accessible and by promoting financial inclusion. Prudential protects people’s wealth, helps them grow their assets, and empowers them to save for their goals. The business has dual primary listings on the Stock Exchange of Hong Kong (2378) and the London Stock Exchange (PRU). It also has a secondary listing on the Singapore Stock Exchange (K6S) and a listing on the New York Stock Exchange (PUK) in the form of American Depositary Receipts. It is a constituent of the Hang Seng Composite Index and is also included for trading in the Shenzhen-Hong Kong Stock Connect programme and Shanghai-Hong Kong Stock Connect programme.
Prudential is not affiliated in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States of America, nor with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
For more information: https://www.prudentialplc.com/

Watsons Promotes a Healthy Lifestyle With Race for Wellness

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Over 6,000 participants from casual and serious runners to fitness enthusiasts, groups of friends, and families joined Watsons Race for Wellness on Sunday, March 5. The event marks the brand’s enduring commitment to becoming Filipinos’ ultimate health and beauty partner. Watsons helps Filipinos achieve a balanced lifestyle through its holistic solutions, products, and services for every wellness and medical need.

There are many benefits to a healthy lifestyle. It lowers the risk of diseases, prolongs life, lifts the mood, and makes one look their best. This can be attained through a variety of ways: eating healthy food such as fruit and vegetables, lowering one’s intake of sugar, salt, and fat, and staying active.

With the Race for Wellness, participants chose between the 5K, 10K, and 21K categories, all of which have surprises along the routes. Runners were energized by drum beaters and cheerers as they go through Pinoy-themed and Wellness zone obstacles. Apart from these, foam and water fest stations were also set up. “Kuya Kim” Atienza, celebrity endorser for Watsons Brand Vitamin B Complex, and Geneva Cruz were also spotted having fun while keeping up with the challenges. An awarding ceremony was held for all the category finishers who completed the race in the shortest time possible.

Category
BIB No.
Winner
Gun Time
Female
21 KM
21955
April Rose Diaz
1:36:20
10 KM
10552
Saltanat Simbina
0:48:27
5 KM
52801
Princess Valerie
0:25:38
Male
21 KM
21301
Welfred Esporma
1:14:51
10 KM
10847
Alfrene Braza
0:34:20
5 KM
50337
Mark Angelo Biagtan
0:17:08

“The fun run is one of Watsons’ many ways to wellness, with the ultimate goal of encouraging everyone toward a healthy journey of always looking and feeling their best. Good health is a right and is needed to lead happy and productive lives. It, however, requires effort and making the right lifestyle choices. Watsons makes it easier by making health and wellness products, services, and information accessible to all,” says Jared De Guzman, Watsons Director for Customer Division.

Medical Associations namely, Philippine Foundation for Vaccination (PFV), Philippine Physical Therapy Association (PPTA), and Philippine Alliance of Patient Organizations (PAPO) were also present at the event to bring their support and amplify the call for health and wellness.

Cancer survivors from the Philippine General Hospital (PGH) have also participated and raced for their continued wellness.

The Filipino’s health and wellness partner

Watsons is leading the way in promoting and providing access to holistic health and wellness solutions, expert care, advice, and a platform for health literacy. The health and beauty retailer accomplishes this through its wide and complete range of vitamins, supplements, over-the-counter or prescription medicines, personal care products, and other essentials. All these are available at affordable prices.

Customers can access these products through Watsons’ network of over 1,000 stores in the Philippines, all staffed by pharmacists and specialists qualified to give expert care and advice. The Watsons Health Hub is an online one-stop shop that offers subscription plans, laboratory and diagnostic tests, teleconsultations, and more.

Watsons also makes it easier to access medicines and other essentials. Customers can purchase and pick up their orders from their selected store in 30 minutes or less through Click & Collect Express, or receive it at their doorstep through the Home Delivery Express.

Lastly, Watsons also drives health and wellness literacy through information and education programs, in partnership with the DOH and medical associations.

When asked about what’s next after Race for Wellness, De Guzman shares, “At Watsons, we recognize that health and wellness come in different forms, thus we strive to cater to various interests and needs. Today, it is about running, but in the coming months it could be about biking, dancing, practicing mental wellness, and the list goes on.”

“This Summer, for example, we’ll be focusing on how Watsons can be every Filipino’s partner when it comes to their complete health and wellness summer essentials. There’s a lot in store that we’re excited to share soon. And it’s all in line with our goal to create an accessible and inclusive space for health,” he ends.

For your beauty and health needs, go to your nearest Watsons branch, visit the official website at watsons.com.ph, or download the official website on the App Store or Google Play. Visit the Watsons Health Hub for more health information and tips.

About Watsons

Watsons is part of the Health and Beauty Store chain of A.S Watson, the largest health, beauty, cosmetics, and perfumery retailer in the world. Today, Watsons H&B Asia is the leading health and beauty chain in the continent with successful operations in 13 markets. In 2002, A.S. Watson Group joined hands with SM Prime Holdings Inc., the Philippines’ leading shopping mall developer. The partnership brought about the first Watsons stores in SM Megamall and The Podium (Ortigas).

Today, Watsons operates 1000+ stores in the Philippines serving more than 250,000 customers per day. Watsons strives to ensure that its customers get the best value for their money through monthly promotions, special offers, and continuous consumer marketing programs. Each Watsons store houses nothing but the best brands from top manufacturers all over the world and also carries its own competitively priced, high-quality private labels and brands. With more than 1,000 brands ranging from medicines, cosmetics, and fragrances to personal care items and general merchandise, Watsons Your Personal Store delivers only the best health, wellness, and beauty solutions to each and every customer.

Coach Run Rio tips before the Run

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Is it your first time running? Are you worried about sustaining injuries or running out of breath even before you can reach the finish line?

Fear not as international marathoner and RUNRIO, Inc. president Rio de la Cruz shares his expertise with beginner runners in preparation for Maxicare MAXIFEST: Live Your Best Life, Maxicare’s biggest health and wellness event.

Whether you are a rookie runner or a seasoned health enthusiast, here are some pointers from Coach Rio that can help you gear up for the race:

Remember to warm-up. Aside from increasing your heart rate, a good warm-up is important because it makes your muscles flexible and gives enough oxygen to endure the physical activities you’ll be doing. This will prevent your body from feeling stiff and sore after running. You can get ready by jogging or walking briskly for 20 to 30 minutes before the actual run.

Listen to your body. Push but don’t force – that is what your mindset should be when running. If you are just a beginner, it is okay if you won’t be able to run as far or as fast as other runners. When you feel your feet or the side of your torso hurting, take time to stop or slow down.

Learn proper running footstrike. According to Coach Rio, the way you plant your feet on the ground makes all the difference. There are three common running footstrikes: heel style, where your heel hits the ground first; the forefoot style, where you run on the ball of your foot; and the midfoot style, where most of your foot hits the ground at once – this is the most neutral running footstrike because it balances out your weight.

Try out some functional exercises. Functional training is a way to strengthen the body by doing exercises that mimic everyday movements just like lifting groceries or walking up the stairs. These exercises play a crucial role in boosting endurance, improving balance and posture, and enhancing strength and agility.

For this year’s MAXIFEST, the country’s leading HMO has partnered with RUNRIO, Inc., one of the premiere race organizers in the country, for the Maxicare MAXIFEST run which features different running courses and distances for all sorts of runners. There will also be a Maxicare Market, a one-stop shop for ready-to-eat plant-based alternatives.

The highlight of Maxicare MAXIFEST 2019 will be the attempt to set a new Guinness World Record that aims to help support the children of Kythe Foundation, the beneficiary of the event. Kythe Foundation, Inc. is a non-profit, non-stock organization aimed towards improving the quality of life among hospitalized children with cancer and other chronic illness.

Registration to Maxicare MAXIFEST is ongoing. Simply visit https://www.runrio.com/race/registration/maxifest-2019. For more info, log on to https://www.maxicare.com.ph or https://www.facebook.com/maxicarehealthcarecorp/.

Maxicare Healthcare Corporation: One of the pioneers in the health maintenance organization (HMO) industry was established in 1987 by an esteemed group of doctors and businessmen with the vision to deliver a better healthcare system. Three decades later, Maxicare has progressed into becoming the No. 1 HMO* in the country, continuously providing comprehensive healthcare programs via its wide network of medical providers and strengthened customer support.

Maxicare has more than 1.2 Million Members, more than 56,000 affiliated Doctors, more than 1,000 affiliated Hospitals and Clinics, 3,800 Dental providers, 8 Primary Care Centers and 13 Helpdesks, 9 Satellite Offices, 5 Exclusive Wings.

Prudential RideLondon promotes an inclusive cycling community

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Cyclists from all over the world gathered in the United Kingdom for Prudential RideLondon last weekend, August 3 to 4. The world’s largest cycling festival witnessed 100,000 participants clock in more than three million miles across seven events.

Sponsored by British financial services giant Prudential plc, the annual festival is composed of a series of events for amateur cyclists and professionals that culminates in the London-Surrey Classic.

“The race is known for its high-octane categories, but we also maintain a friendly atmosphere that welcomes riders from all walks of life and expertise levels. Cycling is for everyone, whether they are professionals, amateurs, or hobbyists,” shared Prudential plc Communications Director John Oliver.

The Surrey 46 is a 46-mile route perfect for younger and amateur cyclists who want a taste of adrenaline. Meanwhile, families and those who want to enjoy the day on traffic-free roads can participate in the FreeCycle category. Beginners can join ride leaders who can accompany them at a relaxed and easy pace. This category also has an Inclusive Cycling Hub, where riders with disabilities can use adaptive bikes.

This welcoming environment is the result of the London mayor and the local transport unit’s goal of encouraging more people to cycle often. As part of the city’s program, the government has created more bike routes, infrastructures, parking spaces, community projects, and events. The program also works with schools and businesses to provide free bicycle training.

The growing interest in cycling can be seen in the city thanks to these efforts. Transport for London anticipates tens of thousands of locals to take up cycling after engaging in the event. The accessibility for bikes in the UK capital makes cycling the most popular transport option, especially during rush hour.

The vibrant cycling community is similarly growing in Manila. In fact, in a survey conducted by Pasig City Government’s City Transport Development & Management Office, 62% respondents who are non-cyclists have considered biking. Local government has started to roll out initiatives in an effort to promote cycling as a way to commute among Filipinos. For instance, bike lanes around the capital and neighboring cities like Pasig are increasing. In addition, legislators have proposed development of policies, infrastructure, and facilities to properly integrate bicycles as part of the public transportation system.

Pru Life UK aims to support this growth through its local efforts in promoting the activity. Earlier this year, PRURide PH 2019 witnessed more than 2,500 cyclists from across Asia take part in the Philippines’ largest cycling festival with 18 categories.

In addition, the British life insurer’s support and delegation to Prudential RideLondon was part of its We Do Health, a campaign to encourage healthy living in the Philippines. Celebrity ambassadors Kim Atienza, Gretchen Ho, and Zoren Legaspi joined the Gran Fondo, a non-competitive race in 30, 60, and 100-kilometer rides. As a continuation of their journey, they represented the Philippines in Prudential RideLondon, joined by Pru Life UK employees Kahlil Robles, Ryan Benguelo, and Nelsi Rabe.

The three celebrity ambassadors carry the advocacy of promoting health and fitness among Filipinos.

“As a life insurance company, we show our commitment to promoting healthy living and financial security,” said Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga. “We hope to reach more Filipinos and send a message across that health plays a big role in the quality of our life. And cycling is an affordable, fun, and easy way to achieve this.”

About Pru Life UK
Established in 1996, Pru Life UK is the country’s pioneer of insuravest or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 160 branches in the Philippines, with the biggest life agency force of more than 31,000 licensed agents, and has emerged as one of the country’s top three life insurers based on the Insurance Commission’s 2018 rankings in terms of new business annual premium income.
Pru Life UK is a subsidiary of British financial services giant Prudential plc. Headquartered in the United Kingdom, Prudential plc has an extensive network of life insurance and mutual funds operations around the world covering Europe, the United States (US), Africa, and 14 markets in Asia. Its regional office, Prudential Corporation Asia, is based in Hong Kong. Prudential plc has over 26 million customers worldwide and manages £657 billion of assets as of December 31, 2018.
Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

For more information: www.prulifeuk.com.ph
Media contact:

JOIN THE KLEAN FIGHT!

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Today’s athletes are more sophisticated in their buying and selecting behavior than ever before. The age of information has pushed the envelope in ways that athletes know exactly what they want, what to look out for, and where to get it. Consumer insight has evolved tremendously. Brands are now churning out products engineered to the exact specifications of athletes. The world of sports nutrition has kept pace.

It is apparent that championship athletes are keen on looking for the best available products to take them to that next level. Popular opinion will say there are no secrets to greatness other than proper coaching, hard work, and elite level preparation. But is that all there really is to it? Athletes of any sport will attest that proper nutrition is tantamount to winning at any level. And winning is a way of life.

With this rationale, Klean Athlete products are manufactured through a simple paradigm: provide formulas that are proven through sound science, support your active lifestyle, and give you everything you need — and nothing you don’t. It offers a product line made BY championship athletes, FOR championship athletes. These products have undergone the most rigorous and state of the art tests to ensure that they are made BY the best, FOR the best. The Klean Athlete product line includes supplements for the specific purposes of a workout: Isolate Whey Protein, Electrolytes, Endurance D-Ribose Chews, and Recovery Drink.

The thrust of Klean Athlete was always to raise the bar of sports nutrition, especially in terms of information and education through maximizing the platforms available to us today. Products are certified through the National Sanitation Foundation (NSF) International, which ensures that they are of premium quality and pass international standards for food safety.

Not only is Klean Athlete NSF Certified, it is NSF Certified for Sport®, a certification level which was created to meet the growing demands of athletes, coaches, and healthcare professionals to guarantee that sports supplements are free from banned substances. Every product that carries the NSF Certified for Sport® mark has undergone stringent laboratory testing to confirm content, purity, and compliance. This is especially relevant today as the sports associations and sanctioning bodies have doubled their efforts to crack down on doping and banned substances. To date, Klean Athlete is the only line of NSF Certified for Sport® nutritional supplements available in the Philippines.

Consumers with dietary restrictions will also be happy to note that the complete line is formulated without wheat or gluten and contains no artificial coloring, flavoring or sweeteners.

Klean Athlete is the clean choice for complete nutrition for athletes, promoting peak performance by fueling and fortifying with a solid nutritional base to fully support an athlete’s training and overall well-being, thus making it the new frontier for sports nutrition.

MEET THE KLEAN TEAM

As Klean Athlete has been expanding globally, its introduction to the Philippine market has also been taking stride. Klean Athlete is now advocated by our very own team of world class athletes who live, train, and compete at the highest level. The Klean Athlete Ambassadors were introduced recently at venue partner, The City Club at Alphaland Makati Place. Get to know more about the ambassadors initiating the Klean Fight!

Elle Adda is a multi-sport practitioner of Yoga, Running, Mixed Martial Arts, Crossfit and Obstacle Course Racing. Elle’s versatile and dynamic scope of the human body has also allowed her to build the fitness and wellness community as well as to spread awareness through various platforms and her advocacy as a Klean Athlete Ambassador.

Amy Berezowski is the CEO and Head Coach of the Philippines’ first exclusively women boxing clubhouse – Empowered Clubhouse. She’s a professional boxer and she uses Klean Athlete to make sure that she has everything she needs to stay at the top of her game in and out of the ring.

Mark Hernandez uses Klean Isolate and Klean Recovery to give him the endurance and mental focus in training and racing as a triathlete. Being a champion runner, swimmer, and cyclist all in one is never easy and Mark ensures that his body is getting all the right fuel it needs.

Multi-sport coach Jojo Macalintal is the owner and head coach of Trimac Coaching. Klean Athlete gives Coach Jo that boost of clean energy that keeps his body and mind in shape, ready to face any challenge.

Triathlete Pablo Sospedra Miro’s secret to success is hard work and passion. There are no shortcuts. Being able to train regularly is gives him an edge on his competitors, this is where Klean products come in. They help him maintain his body’s strength by giving the nutrients and boost he needs. No matter where or what season he is competing.

As a triathlete who travels the world, racing in different climates and terrains, Fabio Duque knows the value in keeping his body in top shape. As a Klean Athlete, he knows that what goes into his body is just as important as his training.

Ignacio Escaño is a student athlete who understands at this early age that proper nutrition will pave the way for a long and successful career. He uses Klean Athlete to ensure proper preparation, leading to peak performance when he represents the Philippines as a member of the national team in baseball.

Regenerative medicine research specialist Dr. Ben Valdecañas is Klean Athlete’s brand consultant and key opinion leader. He lends his knowledge on optimizing health and human performance to Klean Athlete, ensuring that its claims are medically proven, safe, and effective.

Klean Athlete Nutritional Supplements are exclusively distributed by Klean Athlete Philippines and readily available in-store at Apotheca Integrative Pharmacy and online via Klean Athlete PH on Shopee and Lazada.

Join us and start being a Klean Athlete today!

For more information, please contact:

Jenifer Lapid
Klean Athlete Philippines
6F Twin Cities Condominium, 110 Legazpi St., Makati City
(T): (02) 838-4350 | (02) 845 1350
(M): (+63917) 705 5436‬
(E): jen@kleanathlete.com.ph
Website: www.kleanathlete.com.ph

For other inquiries, reach us at: info@kleanathlete.com.ph

Follow @kleanathleteph on

Elite Filipino athletes headline PRURide PH 2019 Criterium

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Last year’s PRURide PH champions Jan Paul Morales and Jermyn Prado once again
dominated and defended their crown in PRURide PH 2019 Criterium held on April 7, Sunday at
Filinvest, Alabang. Hundreds of cyclists participated in the action-packed races categorized by
bicycle types such as fixed gear, mountain bike, and road bike

After the adrenaline-pumping course where participants raced in a number of 1-2km laps, 43
cyclists won grand prizes up to PhP 50,000.

Morales and Prado snagged gold medals in this year’s Criterium Road Bike (RB) Open Male
and Female categories. Prado topped returning athletes Avegail Rombaon and Marella
Salamat of Corratec who came in second and third in RB Open Female, while Morales easily
outperformed his teammates Ronald Oranza and George Oconer.

Returning athlete Ismael Grospe of Go for Gold ruled the first wave of RB -25 and below
followed by Daniel Ven of Navy-Standard Insurance and Jonel Carcueva of Go for Gold.
PRURide PH 2019 ambassadors Gretchen Ho, Kim Atienza, and Zoren Legaspi also took
the challenge of the Criterium races. Legaspi tested his speed at the road bike age group
category together with Atienza, a triathlon enthusiast but a first-timer in competitive Criterium.
Ho, on the other hand, joined the road bike open female category, also her first-ever bike
racing experience.

“We are proud of the success of our first run this year. This leg sets the tone of the whole
festival and shows what cyclists from across Asia can experience in PRURide PH 2019,” said Pru
Life UK Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga.
Criterium is just the first of PRURide PH 2019’s two legs and will be followed by the PRUride
UCI 2.2 Stage Race at the Subic Freeport Zone from May 24 to 26. Here, 20 continental
teams from across the globe—including Uzbekistan, Brunei, Hong Kong, Indonesia, Australia,
South Korea, Malaysia, Thailand, Ethiopia, and of course the Philippines—can collect UCI points
and earn their tickets to compete at the 2020 Tokyo Olympics in Japan.

Meanwhile, aspiring racers can also join the PRURide Masters Race to experience the thrill
professionals go through. Enthusiasts can cycle with the ambassadors in the non-competitive
PRURide Gran Fondo in 30-, 60-, and 100-kilometer options. Both events will be held on May
26.

The Virtual Ride is also set to reach the finals in Subic, wherein 10 qualifiers with the best time
in the preliminaries will compete for a carbon fiber road bike worth P150,000. Hopefuls can still
join the remaining preliminary rounds at Harbor Point in Subic on April 26-28 and May 17-19.
The whole family and barkada can likewise enjoy fun activities for free, such as Zumba
sessions, an inflatable playground, massage and health check stations, face paint booths, and
special performances from Callalily with Gracenote as front act.
Join the fun and register at pruride.ph!

About Pru Life UK

Established in 1996, Pru Life UK is the country's pioneer of insuravest or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expandedits reach to over 130 branches in the Philippines, with the biggest life agency force of more than 20,000 licensed agents, and has emerged as one of the top five life insurers. Pru Life UK holds headquarters in Uptown Bonifacio, Taguig City.

Pru Life UK is a subsidiary of British financial services giant Prudential plc. Headquartered in the United Kingdom, Prudential plc has an extensive network of life insurance and mutual funds operations around the world covering Europe, the United States (US), Africa, and 14 markets in Asia. Its regional office, Prudential Corporation Asia, is based in Hong Kong. Prudential plc has over 26 million customers worldwide and manages £657 billion of assets as of 31 December 2018.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

For more information: www.prulifeuk.com.ph

Red Bull Cliff Diving World Series 2019

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Red Bull Cliff Diving World Series divers, Orlando Duque (COL), Rhiannan Iffland (AUS), and Xantheia Pennisi (AUS) held a special media gathering and workshop at the Rizal Memorial Complex, Pasay City. The event was hosted by Eleanor Townsend Smart (USA), Red Bull Cliff Diving Athlete and founder of the Clean Cliffs Project. Together, the athletes introduced their sport to those in attendance and shared their experiences from previous competitions.

After a short question and answer session with the nation’s leading news outlets, the divers gave a glimpse of what to expect at the first stop of the 2019 Red Bull Cliff Diving World Series in El Nido.

“It’s a big challenge of mine to break my personal best again,” says Rhiannan Iffland. “Scoring consistently higher at each event is the one thing I want to focus on this year.”

As a veteran of the sport, Duque’s goal for this 2019 season is a bit more conservative, stating that he wants to “just hang in there one more season and then say goodbye.”

Xantheia Pennisi, the 1st competitor of Filipino descent to compete in the Red Bull Cliff Diving World Series, is excited to be back in the Philippines after 7 years. A newcomer to the sport, Pennisi is ready to showcase her skills in front of her family, stating “I feel very special to be representing Australia and the Philippines.” She goes on to say, “My goal is to place in the top 5 at all the competitions. I know my Filipino family are all supporting me, and I want to dive for them and make them proud.”

Smart, Duque, Iffland, and Pennisi then took the time to share their knowledge with members of the Philippine National Diving Team for an in-depth diving workshop. This allowed members of the National Team to improve their takeoffs and dive executions by learning from four of the world’s most decorated high divers.

“We’re excited to share the morning with Orlando, Rhiannan, Xantheia, and Eleanor,” shares Marie Dimanche, Chairman of the Philippine National Diving Team. “Having an international event of this scope in the country will go a very long way in recognizing high diving as a premier sport.”

The upcoming 11th season of the Red Bull Cliff Diving World Series opens in El Nido, Palawan, on April 12th, 2019, in Miniloc Island’s Big and Small Lagoons. Twenty-four (24) professional male and female divers from eighteen (18) countries will take off from breath-taking heights of up to 27 meters with only their concentration, skill, and physical control. El Nido will mark the first and only stop in Asia on this year’s tour.

Where to Watch Red Bull Cliff Diving World Series

Catch the live broadcast from El Nido on Red Bull TV, Facebook and YouTube on April 13th, 2019. Viewers in the Philippines may also watch the full event, along with the remaining six stops of the 2019 World Series, on S+A and iWant Sports (iwant.ph), 5PLUS and 5plus.com.ph, FOX Sports, FOX Sports GO, FOX+ app, online at http://www.foxsports.ph, and on iFlix VOD service.

We also invite you to follow the World Series on Facebook (http://win.gs/cliffdivingelnido), Instagram (@redbullcliffdiving) and Twitter (@cliffdiving).

About Red Bull

Red Bull gives wings to people and ideas. As a functional beverage, we give wings to our athletes by vitalizing body and mind – supporting their professional career and helping them achieve milestones within their sport.

About Red Bull Cliff Diving World Series

Since 2009, the Red Bull Cliff Diving World Series has provided a platform for aesthetic free-falls and dives of ever growing complexity, spotlighting the sport’s finest athletes as well as the most promising talents and in 2014 it introduced a Women’s World Series. In its 11th season, the sport’s best athletes will once again leap, twist and somersault from breath-taking heights with no protection, except their concentration, skill and physical control during seven demanding competitions around the world.

For more info, visit http://www.redbullcliffdiving.com and check www.redbullcliffdivingnewsroom.com for more editorial content. #RedBullCliffDiving

Child Evangelism Fellowship NCR South launches Run for the Little Ones

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On April 6, 2019, Child Evangelism Fellowship (CEF) NCR South will be hosting a special event called “Run for the Little Ones,” To be held at SM by the Bay, Diokno Boulevard, Pasay City.

The Child Evangelism Fellowship (CEF) is an international non-profit organization for children now present and operating in over 190 countries all over the world. It was founded by Rev. Jesse Irvin Overholtzer in the USA in 1937. Its ministry in the Philippines began in 1952. Now, with over 50 chapters nationwide, CEF is considered the largest and most extensive missionary outreach for children in our country today.

The ministry of CEF NCR South, covering the cities of Pasay, Parañaque, Las Piñas, Muntinlupa, Bacoor Cavite, and San Pedro and Biñan in Laguna, is now reaching over 100,000 children weekly through its Good News Club and Elementary and High School Values Education Classes in partnership with some 150 local churches, the Department of Education, and LGUs. We also conduct a Five-Day Daily Vacation Bible School for children in the remote areas. The main goal is to teach the children to be Bible-based in their beliefs and practices, God-fearing and be a blessing to their respective families and communities by becoming good and disciplined citizens of our country. In addition, our ministry conducts seminars and training in different provinces and regions here in the Philippines and in other countries as well.

In partnership with Smart, Sunnywood, Pokari, and Prime98 Gold, the “Run for Little Ones” will help raise awareness of the vital role of the family and community in the upbringing of children, as well as help of CEF NCR South. Also through this Run, the amount will be raise will go to the construction of CEF NCR South Children’s Center, which will be used for the training of the hundreds of volunteers, production of free materials, and a regular site fo t the Children’s Camp.

This event is a one-day activity that consists of Fun Run with distance of 1KM, 3KM and 5K. Individual can run either with their family, friends and/or with their pet dogs if they desire to. The day’s event will be followed by Car Show, Education Opportunities for family and all ages & a Social Awareness that will be conduct by Philippine National Police Officer

To know more about the “Run for Little Ones” please contact Child Evangelism Fellowship (CEF) NCR South at 77 Lovely Rd., BF Homes, Almanza Dos, Las Piñas and look for Mr. Elmer Raniola. You may also send your inquiries via email at runforthelittleones@gmail.com or visit our Facebook page https://www.facebook.com/runforthelittleonesfcefncrsouth/