Manila, Philippines—The Internet and Mobile Marketing Association of the Philippines (IMMAP) announced last April 6 the first details of this year’s Digital Congress (DigiCon), including programs, speakers, and activities at the annual industry event. Carrying the theme “DX: The Culture of Digital Transformation,” DigiCon 2017 will be held on October 11-13 at the Philippine International Convention Center (PICC).

“Over the past years, not only has digital technology changed the way we communicate, interact, work and play as individuals, it has begun transforming entire companies and industries,” shares IMMAP President Margot B. Torres. “Through DigiCon 2017, it is IMMAP’s aim to equip companies with the tools that they need to transform in this age of digital evolution and innovate amidst constant change.”

To help Filipino marketers adapt in this era of digitization, the second year of the congress focuses on fostering a unique culture that thrives in today’s digital age. The largest of its kind in the Philippines, it is expected to draw around 2,500 delegates from various industries across the country. Participants will have the opportunity to listen to content provided by globally acknowledged opinion leaders, among them: Altimeter Group Principal Analyst and award-winning author Brian Solis. His first trip to the Philippines, Solis will impart his expertise to help participants understand the relationship between the evolution of technology and its impact on people.

Other speakers include: Google Director of People DN Prasad, WARC Managing Director for Asia Pacific Edward Pank, TNS APAC Director for Digital Zoe Lawrence, LOWE Global Head Wayne Arnold, McCann Creative Planner for Japan Shun Matsuzaka, Dentsu Aegis Philippine CEO and IMMAP founding President Donald Lim, Deloitte Digital Regional Strategy Director Amer Iqbal, Founder of McCann Millennials Shun Matsuzaka, JWT APAC Director for Digital Josie Brown, Spotify APAC Managing Director Sunita Kaur, EMEA Marketing Lead, Emerging Business for Facebook Ana Bishop Rehrig, Asia-Pacific CEO for iProspect Joanna Catalano, APAC CEO for Havas Media and India & South East Asia for Havas Group Vishnu Mohan, SEA General Manager for Maker Studios, Gautam Talwar, ASEAN President for Cisco Naveen Menon, Brand Manager Mondelez Philippines for Tang PH Lawrence Dominique Lorico, Thinking Machines CEO Stephanie Sy, George Royeca for Team VR, OnOff Group Design Thinking Specialist and founder Phil Smithson, and Deputy Commissioner of the National Privacy Commission Dondi Mapa.

A total of 80 speakers will share their expertise spread over 5 + 1 tracks; this year’s DigiCon will have five main topics (People and Organizations, New Age of Storytelling, Living Streams, Customer Experience, and Pivots and Unicorns) plus one to be introduced this year (Culture). The Culture track is a new addition that will go beyond the breakout sessions; it aims to foster collaboration among participants and to show how digital technology is accessible, fun, and most of all, felt.

Attendees will immerse themselves in understanding innovative tactile experiences such as Virtual and Augmented reality at DigiCon’s Trade Exhibit, which will showcase e-commerce and other impressive technology solutions. In between tracks and exhibits are culture-shaping activities that will push participants to network and have a well-rounded experience.

“A true transformation needs to occur at many levels,” says IMMAP Vice-President and DigiCon Chairman Ed Mapa. “Ultimately, organizations need to constantly re-evaluate and be ready to change how they work—from processes, to organizational teams, and to ways of working. The sooner we adapt, the more benefits we can enjoy.”

For more information on DigiCon 2017, The Culture of Digital Transformation, including how to attend, exhibit or sponsor, visit

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