In celebration of World Milk Day, Robinsons Supermarket is spreading the goodness of the healthy drink by enabling its customers and brand partners to donate milk towards the nutrition of children beneficiaries with its “Share a Glass of Milk” campaign.
To kickstart this initiative, officials of Robinsons Supermarket and its partners have donated P100,000 worth of milk products to kids and officials from Right Start Community Development Inc. The said organization provides an after-school development program for underprivileged kids, aged 4 to 14 years old.
“This donation represents our strong commitment to promote and safeguard the nutrition of every member of the family, especially the children, who with every glass of milk consumed brings them a step closer to health and wellness,” said Jody Gadia, the supermarket chain’s general manager, during the turnover ceremony held recently at Robinsons Place Pioneer in Mandaluyong City.
Robinsons Supermarket is the first grocery chain in the country to celebrate World Milk Day.
From now until June 15, Robinsons Supermarket’s Share a Glass of Milk campaign enables shoppers to donate a glass of milk for every P250 purchase of participating milk products. With every P300 single-receipt purchase of participating Alaska Milk products, customers can also get a chance to win a P100,000 Asia tour package. Participating products include Alaska Powdered Milk, Alaska Condensed and Evaporated Milk, Alaska UHT Fresh Milk, Alaska Choco Snack Pack, and Alaska Crema Asada.
Robinsons Supermarket also celebrates its wellness commitment by creating fun activities that promote healthy bonding activities. From June 9-10, families and their kids can enjoy different activities in the Share a Glass Milk Festival at the Atrium of Robinsons Supermarket Cloverleaf in Balintawak, Quezon City.
Find out more about Robinsons Supermarket’s wellness campaign and other activities at their official website at www.robinsons-supermarket.com.ph or like their Facebook page at www.facebook.com/RobinsonsSupermarketOfficial.