Business – Page 13 – Ruel Umali Photography

Prudential RideLondon promotes an inclusive cycling community

8 August 2019August 8, 2019Ruel UmaliLeave a comment

Cyclists from all over the world gathered in the United Kingdom for Prudential RideLondon last weekend, August 3 to 4. The world’s largest cycling festival witnessed 100,000 participants clock in more than three million miles across seven events.

Sponsored by British financial services giant Prudential plc, the annual festival is composed of a series of events for amateur cyclists and professionals that culminates in the London-Surrey Classic.

“The race is known for its high-octane categories, but we also maintain a friendly atmosphere that welcomes riders from all walks of life and expertise levels. Cycling is for everyone, whether they are professionals, amateurs, or hobbyists,” shared Prudential plc Communications Director John Oliver.

The Surrey 46 is a 46-mile route perfect for younger and amateur cyclists who want a taste of adrenaline. Meanwhile, families and those who want to enjoy the day on traffic-free roads can participate in the FreeCycle category. Beginners can join ride leaders who can accompany them at a relaxed and easy pace. This category also has an Inclusive Cycling Hub, where riders with disabilities can use adaptive bikes.

This welcoming environment is the result of the London mayor and the local transport unit’s goal of encouraging more people to cycle often. As part of the city’s program, the government has created more bike routes, infrastructures, parking spaces, community projects, and events. The program also works with schools and businesses to provide free bicycle training.

The growing interest in cycling can be seen in the city thanks to these efforts. Transport for London anticipates tens of thousands of locals to take up cycling after engaging in the event. The accessibility for bikes in the UK capital makes cycling the most popular transport option, especially during rush hour.

The vibrant cycling community is similarly growing in Manila. In fact, in a survey conducted by Pasig City Government’s City Transport Development & Management Office, 62% respondents who are non-cyclists have considered biking. Local government has started to roll out initiatives in an effort to promote cycling as a way to commute among Filipinos. For instance, bike lanes around the capital and neighboring cities like Pasig are increasing. In addition, legislators have proposed development of policies, infrastructure, and facilities to properly integrate bicycles as part of the public transportation system.

Pru Life UK aims to support this growth through its local efforts in promoting the activity. Earlier this year, PRURide PH 2019 witnessed more than 2,500 cyclists from across Asia take part in the Philippines’ largest cycling festival with 18 categories.

In addition, the British life insurer’s support and delegation to Prudential RideLondon was part of its We Do Health, a campaign to encourage healthy living in the Philippines. Celebrity ambassadors Kim Atienza, Gretchen Ho, and Zoren Legaspi joined the Gran Fondo, a non-competitive race in 30, 60, and 100-kilometer rides. As a continuation of their journey, they represented the Philippines in Prudential RideLondon, joined by Pru Life UK employees Kahlil Robles, Ryan Benguelo, and Nelsi Rabe.

The three celebrity ambassadors carry the advocacy of promoting health and fitness among Filipinos.

“As a life insurance company, we show our commitment to promoting healthy living and financial security,” said Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga. “We hope to reach more Filipinos and send a message across that health plays a big role in the quality of our life. And cycling is an affordable, fun, and easy way to achieve this.”

About Pru Life UK
Established in 1996, Pru Life UK is the country’s pioneer of insuravest or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 160 branches in the Philippines, with the biggest life agency force of more than 31,000 licensed agents, and has emerged as one of the country’s top three life insurers based on the Insurance Commission’s 2018 rankings in terms of new business annual premium income.
Pru Life UK is a subsidiary of British financial services giant Prudential plc. Headquartered in the United Kingdom, Prudential plc has an extensive network of life insurance and mutual funds operations around the world covering Europe, the United States (US), Africa, and 14 markets in Asia. Its regional office, Prudential Corporation Asia, is based in Hong Kong. Prudential plc has over 26 million customers worldwide and manages £657 billion of assets as of December 31, 2018.
Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

For more information: www.prulifeuk.com.ph
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AXA Philippines and Preferred Global Health partnership.

6 August 2019August 6, 2019Ruel UmaliLeave a comment

AXA Philippines, one of the leading insurance companies in the country, recently inked a strategic partnership with Preferred Global Health, Ltd. (PGH), global patient organization based in Boston, USA . Through this agreement, AXA Philippines’ clients gain access to Preferred Consultation and Care, which includes expert advice for diagnosis verification and treatment plans from highly experienced Harvard-affiliated doctors from U.S. hospitals. When AXA Philippines clients seek treatment in the U.S., they will receive assistance from a personal care manager, who can help with doctor recommendations, appointment schedules, and more. Photo shows (center) AXA Philippines president and CEO Rahul Hora and PGH global director of care management services Andrew Sokolov with (left) AXA Philippines chief of retail proposition Alok Rungta and PGH Asia CEO Ramneet Walia.

Dragonpay’s SureTayo launches own smartphone app

26 July 2019August 5, 2019Ruel UmaliLeave a comment

SureTayo, an escrow service powered by Dragonpay Corporation, has introduced their very own smartphone app to handle the needs of the buyer and seller who are always on-the-go.

Launched in 2018, SureTayo is a payment solution that makes every transaction convenient and safe. By becoming a third-party, SureTayo receives the payment from the buyer and once the item was delivered and received, SureTayo releases the payment to the seller. And to make it more convenient, SureTayo also utilizes Dragonpay’s popular alternative payment channels. No need to worry about fraud and scammers!

SureTayo saw the growing need of the customers today especially those who rely their businesses on mobile phones. In response, SureTayo has recently launched their very own SureTayo smartphone app.

The mobile app is designed to cope with the demands of every transaction giving the sellers an opportunity to easily facilitate and manage customer payments. SureTayo App’s UI is straightforward, has no complicated processes, and provides the customers what they exactly need.

The app features six (6) main tools to help the customer’s needs:

PROFILE – For first timers, there is no need to register on PC or laptops because registration can now be done through the app. On the main app dashboard, the profile button contains the seller’s information and link that they can share to their customers to place orders.

ORDER – The sellers can now create invoice through the app! Just click the Order button, fill-up the transaction details and voila! The invoice will be automatically sent to the buyer via SMS, email or other messaging apps. The buyer will receive a message containing the link that he/ she can use to pay via Dragonpay payment channels.

TRANSACTIONS – Once the payment has been settled by the buyer, the seller will be notified through the Transaction button. This button also allows you to check the status of your transactions – from paying to shipping!

PAYOUT – Want to check the total earnings? Payout button helps the seller to see his/ her total earnings for the week and when it will be received to his/ her registered bank account.

FAQ – You have questions? FAQ button can help! It contains several answers to basic questions or even the technical ones.

REWARDS – Stay tuned for exciting promos and special offers that will appear in the Rewards button!

“We created SureTayo with the promise of making the seller-buyer transactions convenient, fast and easy, and I am proud to say that we were able to do it. While we achieved this feat, we in Dragonpay never stopped innovating. We developed the SureTayo app to ensure that we adapt to the needs of our clients,” said Robertson “Dick” Chiang, the founder and Chief Technology Officer of Dragonpay Corporation.

To know more about SureTayo, visit www.suretayo.ph or follow /SureTayoPH on Facebook. You can also download the SureTayo app in the App Store and Google Play.

Nippon Paint Philippines to hold the Asia Young Designer Awards 2019

26 July 2019August 5, 2019Ruel UmaliLeave a comment

Nippon Paint (Coatings) Philippines, Inc. announced the holding of the search for the Asia Young Designer Awards (AYDA) for the year 2019 during a media launch held at the Hotel Jen in Pasay City.

Now on its 11th year, AYDA 2019, which carries the theme “FORWARD: A Sustainable Future,” encourages bright and creative Architecture and Interior Design students to use their talents to transform future environments and create significant impact in the succeeding generations by providing practical design solutions.

Today, designers face the challenge of providing a balance between urbanization and sustainability, at a time when digitalization or connectivity takes over inter-personal bonding, when going local should also be fit for global appreciation. Which needs should prevail, the individual or that of the community?

Thus, it is up to this new breed of architecture and interior design students to come up with designs that are realistic within the urban context and totally sustainable for future generations to come.

The AYDA 2019 is a design competition open to Architecture and Interior Design students (third-year onwards). Each student is allowed to submit One (1) entry. Deadline for submission of entries is on November 22, 2019. The entry should be in a CD or USB in a folder marked “Presentation Board” with files in JPEG format at 300dpi resolution, together with a present copy of a valid school ID, a completely filled-out entry form together with a 2 x 2 photo (300dpi) in JPEG format and should be mailed to Nezrald Landicho of Nippon Paint Marketing, Nippon Paint (Coatings) Philippines, Inc., G/F CSP Building, 173 EDSA, Mandaluyong City.

Criteria for judging in the Architecture category is Sustainable Design Concept (20%), Design Innovation (15%), Color Usage (10%), Planning and Functionality (20%), Sustainability and Relevance (15%), Aesthetic and Visual Impact (10%), Theme Compatibility and Forward Thinking (5%), and Delivery and Presence (5%). For the Interior Design category, judging is based on Design Concept (20%), Design Innovation (15%), Color Usage (15%), Planning and Functionality (20%), Sustainability and Relevance (15%) Theme Compatibility and Forward Thinking (10%), and Delivery and Presence (5%).

Prizes include Php50,000 cash prize and an internship opportunity at JSLA Architects (for Architecture category) and internship opportunity at AIDEA and Santa Fe Interior Architecture Sdn Bhd (for Interior Design category). Plus, a once-in-a-lifetime chance to go abroad and compete against AYDA Gold Awardees from 14 other countries to be proclaimed “Asia Young Designer of the Year,” which comes with an all-expense-paid, 6-week learning experience under the Design Discovery Program of the Harvard University School of Design in the US.

The Silver Award winners for both categories will receive Php 30,000 cash prize and an internship opportunity at JSLA Architects (for Architecture category), while the other 8 finalists will each receive Php 10,000 cash prize. Other special awards include “Best Mentor” for the professors of the Gold Award winners, and “People’s Choice” award for the design that will garner the “Most Number of Likes” in social media, where each special award carries a Php 10,000 prize, plus “Best Color Choice” and “Best Green Innovation,” where the winners will receive Php 5,000 each.

The “Best College/University” and the “Best Supporting College/University,” meanwhile, will win Php 10,000 cash and Php 10,000 worth of paint voucher.

The Judges’ Panel for AYDA 2019 include some of the best and the brightest minds in the Architecture and Interior Design industry in the country. For Interior Design, the judges’ panel is joined by IDr. Chat Fores, founder of the Chat Fores Design Studio, IDr. Cynthia Almario and IDr. Ivy Almario, co-founders of Atelier Almario, IDr. Wilfrid Nicholo Magcase, Principal Designer, W.M. Magcase Design, IDr. Cara Marie Marcelo, Founder, CMM Interior Design and Consultancy, and IDr. Fendarie Su, founder of the Santa Fe Interior Architecture Sdn Bhd based in Ampang, Malaysia.

For Architecture, the panel is joined by Ar. Ana Mangalino-Ling, Partner and Associate, JSLA Architects, with Ar. Rene Richie Corcuera, Director for UAP Commission in Professional Practices, Ar. Maria Benita Regala, National President (2014-2016) of the United Architects of the Philippines (UAP) and Department Manager, Housing Technology Development Office, National Housing Authority (NHA), Ar. Nina Bailon-Arce, Partner, Arce-Bailon-Arce Architects, Ar. Boon Che Wee, Director, GRA Architects Sdn Bhd based in Kuala Lumpur, Malaysia, Ar. Leo Pariñas, President and Chief Executive Officer, LPPA Design Group, Ar. Randel Leona, Chairman for UAP National Committee on Competitions, Managing Director, Leona Design Builders, Consultant, Sure Source Design Construction, and Ar. Kristine Mae Sanao, Chief Executive Officer, KMAS Design and Vice Chairman for UAP National Committee on Competitions.

The Nippon Paint Young Designer Awards (NPYDA) was first introduced in 2008 to inspire interior design and architecture students to apply creativity and innovation in modern design. Judges were among the best and reputable architects and interior designers in the region. It started off with just Malaysia and later reached 14 other countries to include the Philippines, Singapore, Bangladesh, Thailand, Pakistan, Indonesia, Papua New Guinea, Vietnam, China, Japan and Hong Kong, Sri Lanka, India, and Taiwan.

The AYDA is judged by prominent and well-established industry professionals and is supported by the United Architects of the Philippines (UAP), Council of Deans and Heads of Architecture Schools in the Philippines (CODHASP), the Philippine Institute of Interior Designers (PIID), and the Council of Interior Design Educators (CIDE).

For more about AYDA 2019 and to download the AYDA 2019 Entry Kit, go to www.youngdesigneraward.ph. To know more about Nippon Paint Coatings Philippines, go to www.nipponpaint.ph.

Taiwan Excellence Inspires the Philippines in Information and Communication Technology

24 July 2019July 24, 2019Ruel UmaliLeave a comment

TAIWAN can certainly serve as the Philippines’ role model in information and communications technology (ICT), given its strong foothold in innovation.

For almost three decades, Taiwan has been highly regarded as a vital player in the global IT supply chain, as well as a significant partner for many international brands including Apple, Google, and Microsoft. The ICT sector has therefore become a huge source of pride for Taiwan.

Taiwanese companies hold significant market shares in semiconductors, PCs, mobile devices, broadband appliances, and display products and technologies. Taiwan is the world’s largest supplier of these products, collectively contributing to over 16% of Taiwan’s total GDP.

With the rise of AI and IoT, Taiwan is shifting from an economy based on high-tech manufacturing, to an economy driven by intellectual property and innovation. Taiwan’s high-tech competitiveness includes top talent, a well-developed industrial chain, and a formidable entrepreneurial spirit. These elements combined enable Taiwan’s ICT industry to leverage today’s trends and pave the way for the technology of the future.

The ‘Taiwan Excellence’ experience, organized by the Bureau of Foreign Trade (BOFT) and the Taiwan External Trade Development Council (TAITRA), will provide businesses ranging from small to large from the Philippines a platform to offer the latest IoT innovations, directly from leading Taiwanese IoT solutions providers. This is a great opportunity to consider how these solutions can enhance one’s own business offering.

The participating companies in this year’s Asia IoT Business Platform (AIBP) held at the Marriott Hotel, Manila are: Accton Technology Corp., a best practice awardee for manufacturing quality; Apacer Technology Inc., a leading producer of industrial SSDs, digital consumer products, and memory modules; Aver Information, award-winning education and communication innovators; ICP DAS, an industrial automation technology innovator and enhancer; and, IEI Integration Corp., a leading industrial computer provider.

‘Taiwan Excellence’ is confident in the Philippines’ ability to progress in ICT, as indicated by its IT sector’s steady spending. “We see progress in the Philippines’ ICT sector and Taiwan will be happy to contribute to this growth and help Filipino enterprises further succeed in their operations,” said Wen-Chung Chang, Director of the Economic Division, Taipei Economic and Cultural Office in the Philippines.

Taiwan is determined to advocate for innovation, improve employment and income distribution, and to create more balanced regional development, by leveraging the immense momentum of many markets, at present.

According to Swiss-based International Institute for Management Development (IMD), Taiwan moves up to 16th in global competitiveness, a notch higher from the previous year’s ranking. Furthermore, Taiwan has steadily maintained its place as the 4th most competitive economy in Asia as declared in the 2019 IMD World Competitiveness Ranking. With many software and hardware engineers and technological centers and innovation clusters growing organically throughout major Taiwanese cities, Taiwan is on its way to becoming a major startup hub in Asia, and even internationally.

Just how substantial is the potential global economic impact of IoT?
Citing a research report by McKinsey & Company’s Global Institute, ‘Taiwan Excellence’ said the estimate could range to “$3.9 trillion to $11 trillion a year by 2025”. McKinsey has continued a significant expansion In Taiwan with the recently launched regional industrial IoT hub in Taipei, due to its rapid growth in the past 18 months.

Factories could be the strongest driving force behind IoT’s generated value, followed by cities and health.

Ligo celebrates 65 years in the industry

20 July 2019August 5, 2019Ruel UmaliLeave a comment

For generations, Ligo Sardines has been a part of the Filipino household as a staple klasik that brings back memories of coming home and sharing a meal with loved ones. For its 65th anniversary, it brought together brand partners and friends from the media for an intimate gathering to celebrate its milestones.

“We are proud to be part of the household of many Filipino families here and abroad. As we move toward our seventh decade in the industry, we are excited to bring new innovations and products that will be part of the memories of future generations,” shares Ligo Vice President of Production Mikko Tung.

Ligo began in 1954 when Gregory Tung, Sr. opened A. Tung Chingco Trading, the exclusive distributor of Ligo products in the Philippines. The company partnered with Liberty Gold Fruit Co., Inc. in California, but put up its own cannery in 1980 to manufacture its goods and meet growing demand.

It expanded its products, offering mackerel, squid, corned beef, meatloaf, and tuna flakes. It also offered variants on its line of sardines, such as Gata, Spanish, Extra Hot, Kaldereta, and Afritada, and more. It quickly became a global phenomenon, and began exporting to the United States of America, Europe, Asia, and the Pacific Rim.

Ligo is currently run by the third generation of Tungs, who are working together to strengthen its commitment to putting quality first. Mikko Tung is joined by his brothers Mark, who oversees sales and marketing, and Macky, who handles advertising and promotion.

The celebration featured the Klasik Museum, where guests traveled back through time to reminisce the brand’s past, including its variants, old commercials, and print ads. They were also introduced to the brand’s 65th Anniversary visual, which represents its years in providing delicious flavors and excellent quality. Its retro art style is a reminder that indeed, “Walang Kupas ang Klasik.”

Tung also shared the success of the “Lami Ligo” campaign in Mindanao, which featured brand ambassador Tom Rodriguez and a popular local dish, Odong noodles with Ligo sardines. He also announced the success of the newly launched variant of Sriracha sardines, which became an instant favorite among consumers. The evening capped off with the unveiling of Ligo’s new and exciting product variants: Calamansi, and Fried Sardines in Oyster Sauce and in Portuguese Style¬, which will all be available in September; and Tuyo, which will be launched by the end of the year. Another highlight of the evening was the introduction of Carla Abellana as the newest brand ambassador.

Ligo Vice President for Advertising and Promotion Macky Tung expresses that “the brand welcomes new members, products, and variants to its family. Ligo still stays true to the promise it made 65 years ago: to provide quality sardines that will continue to become a Klasik in every Filipino household.”

SEAOIL Lifetime Free Gas promo returns for its third year

17 July 2019July 18, 2019Ruel UmaliLeave a comment

SEAOIL, the leading independent fuel provider in the Philippines, will be giving away a lifetime supply of free gas to 4 lucky motorists starting this July. The “Lifetime Free Gas, Oh My Gas!” promo, which continues to be the only one of its kind in the world, makes a comeback on its third year.

“Following our success from the past two years of the lifetime free gas promo, we want to continue this giveaway to thank our loyal customers for their continued patronage of SEAOIL. The response has been overwhelming, and we are more than happy to return with it once again,” said SEAOIL CEO Glenn Yu.
SEAOIL customers can also expect to win over 100,000 instant prizes through peel-off cards. A total of half a million worth of SEAOIL gift cards will be raffled off in monthly draws.
The winners of the promo from the past two years came from different walks of life. Last year’s winners include Michael Sulit of Caloocan City, a SEAOIL user since buying his own car, is the youngest winner at 24 years old and the “bunso” in the family. He uses his free fuel for field work and trips with family and friends and shares it with his siblings who have families of their own.
Ernie Linarez is a TNVS operator and driver from Rizal. His monthly fuel savings help pay for his car loan. He is a SEAOIL Believer for years, and his trust and support for the brand paid off when he was drawn as last year’s first winner.
Joel Dinque, an entrepreneur from North Cotabato is able to provide more for his family, thanks to his fuel savings. As an owner of an auto repair shop, he endorses SEAOIL to his customers because he is a firm believer of their products.
Jidy Detuya, a jeepney driver from Agusan del Norte, shares that it was one of his kids who convinced him to gas up at SEAOIL and try his luck at winning free gas. He was skeptical of SEAOIL’s fuels at first but now he endorses it to his relatives and fellow churchgoers.
To qualify, a customer must gas up at least P500 worth of Extreme 97, Extreme 95, Extreme U, Extreme Diesel fuels and/or SEAOIL Lubricants at any SEAOIL station nationwide. Customers can double their chances of winning if they register at www.lifetimefreegas.com.
The “Oh My Gas!” promo runs from July 18 to October 18, 2019. Winners of this year’s promo will be determined via electronic monthly draws in August, September, and November, and a dropbox raffle draw in November.

SCHICK HYDRO 5 SENSE – Experience Customized Shaving like never before.

10 July 2019July 10, 2019Ruel UmaliLeave a comment

SCHICK has established it’s own niche in the industry as one of the pioneer when it comes to smooth shaving.

2019 marks a very important year for SCHICK PHILIPPINES, as it launches it’s latest and most advanced razor to date – The Schick Hyrdro 5 Sense.

Chit Itchon, Global Marketing Director for Men’s Shaving at Edgewell Personal Care said: “We know that not all skin is the same and that guys take pride in finding products that address their specific skincare and grooming needs.”

A guy’s grooming routine is more art than science, and no one’s grooming routine is the same. The new Schick Hydro® 5 allows us to provide maximum comfort while helping to protect from irritation in a truly unique and customized way.” Itchon added.

The New Schick Hydro 5 Sense, the next generation of Schick razors is packed with five (5) unique and useful features designed to create a personalized shaving experience like never before.

The unique “Shock-Absorb Technology” enables the razor to give an incredibly close shave. The mechanism inside “senses” when pressure is exerted on skin while shaving and basically auto-adjust to the pressure. The razor blades backs off when you apply too much pressure and adds pressure back when needed. It allows you to shave the right amount of contact and pressure. When the pressure goes away, the razor returns to its original state. Schick Hydro 5 Sense is also designed to adjust to the contour of your face and your personal shaving style.

The “Lock-out Button“ is another special feature. It is located at the neck part of the razor. The button enables and disables the shock-absorb function as simple as sliding the it up and down.

The Schick Hydro 5 Sense comes with US made 5 slim surgical steel blades with Skin Guards on top of each blade. This doubles the number of point of contact between the blades and the skin between the blades; which is designed to help control the skin flow to reduce skin irritation.

It also has the unique 7 Hydro Glide Gel Pool designed with herbal extracts that protects and instantly hydrates skin for a smoother glide while shaving.

Last of it’s feature is the “Flip Back Trimmer”. Schick Hydro Sense 5 instantly transforms into s trimmer with simply flicking back the top of the razor. This help gives precise trimming.

SCHICK HYDRO 5 SENSE is the first and the only razor customized for him. Based on Consumer Insights: 43% liked on how razor automatically adjust based on how you shave. 31% liked the idea of the hydrating gels and lubricated gels, 31% liked the idea that the razor is customized to their skin and their routine and 32% liked the promise of confortable shave with less irritation.

With the New Schick Hydro 5 Sense, having a smooth and confortable shave is now a reality. An innovation that is set to change the playing field of the razor industry.

Schick Hydro 5 Sense is a global brand manufactured by Edgewell Personal Care and being imported, marketed and distributed in the Philippines by Getz Healthcare.

Metrobank defines Meaningful Banking experience with latest campaign

3 July 2019July 11, 2019Ruel UmaliLeave a comment

The Metropolitan Bank & Trust Co. (Metrobank) recently launched its Meaningful Banking campaign with an aim to elevate its promise of “You’re in Good Hands” at the Grand Hyatt Manila.

Since Metrobank was founded, its reason for being has always been to serve customers extraordinarily well by helping them spot opportunities and working together to realize their dreams—whether to scale up their business or achieve their goals wherever they are in life.

“In this day and age, we see a lot of developments as our customers continue to evolve. Thus, to keep our promise of keeping them in good hands, the bank must evolve as well,” says Metrobank President Fabian S. Dee. “Today, we announce the start of the next stage of Metrobank’s transformation journey as we aim to deliver Meaningful Banking for our customers. It is our re-commitment to put customers at the heart of everything we do—to listen and understand them as we strive to move, change, and grow together.”

As it begins a new journey to Meaningful Banking, it introduces a new communication campaign featuring its new Metrobank signature frame that serves as a visual focal point highlighting its customers’ meaningful stories. In the near future, Metrobank aims to provide new and more relevant products and services that help fulfill customers’ purpose and dreams.

From driving financial literacy to honoring outstanding Filipinos, to helping the communities it serves; the bank is also committed to supporting meaningful initiatives which can contribute to nation-building. It goes beyond building just a business and aims to make a real difference in Filipinos’ lives–redefining banking that is made truly meaningful.

“Meaningful Banking is Metrobank’s north star as we start on a transformation journey,” says Metrobank Chief Marketing Officer Digs Dimagiba. “Even if we are not yet able to serve them perfectly now, we commit to continuously improving so that we can deliver Meaningful Banking every step of the way, for the customers of today and tomorrow.”

To learn more about the campaign, visit meaningfulbanking.metrobank.com.ph or facebook.com/metrobank.

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About Metrobank:

Metrobank is the country’s premier universal bank and has one of the largest domestic networks with over 950 branches and over 2,300 automated teller machines (ATMs) nationwide, and 32 foreign branches, subsidiaries and representative offices. For inquiries, please contact Corporate Communication Department at 857-5526, or Investor Relations Department at 857-9783 and investor.relations@metrobank.com.ph. Or call the Metrobank 24/7 Customer Hotline at 8700-700, or log on to www.metrobank.com.ph. For provincial areas, call toll-free 1-800-1888-5775.

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Category: Business