FWD Life encourages Filipinos to stay healthy and fit one move at a time

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Can you really be healthy and fit by investing just four minutes of your day in exercise?

Apparently, it is possible and FWD Life is showing Filipinos how they can be healthier and fitter pursue their passions and live the life they dream of.

To encourage more Filipinos to start living a healthy lifestyle, FWD Life recently launched a health and wellness movement aptly called Live to Move—premised on the idea that attaining better health is key in living life to the fullest.

At the heart of the campaign is the FWD Motion, a specially designed four-minute metabolic fitness (MetaFit) workout which has a health benefit equivalent of up to one-hour exercise. Its four primary steps – jump, squat, push up, and lunge – will encourage Filipinos to get into their exercise gear and start moving. Short, simple, and effective, the four primary steps easily encourage people to work out regardless if they are novice, intermediate or advanced fitness enthusiasts.

FWD Motion is a simple regimen. Its four primary steps can be integrated into daily activities and can be done anywhere, reducing the need to go to the gym or attend a workout class. Having been developed by celebrity fitness coaches Jim and Toni Saret (“The Biggest Loser Pinoy Edition Season 2,” “Fit Filipino Movement”), who are also the campaign collaborators, it is scientifically-proven to make an individual lose as much as 600 calories, depending on the intensity of execution and number of repetitions.

“FWD encourages Filipinos to be healthier through the Live To Move movement and it matches perfectly with our advocacy. Through Live To Move and the FWD Motion, we are able to motivate people to start moving in as short as four minutes only, so they can live better and healthier lives,” said Coach Jim Saret.

Coaches Jim and Toni Saret are also healthy lifestyle ambassadors of the Philippine Heart Association (PHA), the official advocacy partner of Live To Move. FWD Life supports PHA’s 52100 advocacy, a simple guide to remind people of the essentials of good health, with each number representing a daily target: five (5) servings of fruits and vegetables, two (2) hours maximum recreational screen time, one (1) hour of moderate activity, zero (0) sugared drinks, and zero (0) smoking/secondhand smoke.
“This partnership enables PHA to further promote public awareness on the importance of maintaining a healthy lifestyle. We are also grateful that through Live To Move, FWD is able to support our 52100 advocacy which encourages Filipinos to adopt simple heart-friendly daily habits,” said Dr. Alex Junia, Philippine Heart Association President.

The campaign started with the FWD Motion online video challenge wherein participants post their workout videos featuring their passions and their variations to the four primary steps. It continues with the Live To Move Tour, a series of health and wellness-themed pocket events around Metro Manila which includes group activities called Move to the Beat (Hip Hop), Move to the Groove (Zumba), Move to Fight (boxing and cardio), and Move to the FWD Motion (MetaFit). It will culminate on October 24 with the Live To Move Grand Festival where participants will enjoy exciting activities and rewards in surrounding booths for free medical consultation, cooking sessions, group workouts, and a free-for-all wellness concert.

Campaign participants are entitled to raffle entries which give them the chance to win exciting lifestyle gadgets during the tour and the grand festival.

“We have established Live To Move as a platform and the FWD Motion as a key workout routine to encourage Filipinos to start living a healthy lifestyle so they can pursue their passions. We are committed to lead the cause for Filipinos’ health and wellness in the life insurance industry, since we strongly believe in the benefits of living a healthy and more active life,” said FWD Life President and Chief Executive Officer Peter Grimes.

For more information about Live To Move campaign, visit FWD Life Philippines on Facebook. You can also visit its microsite, www.livetomove.ph to upload your FWD Motion videos until October 23. You can also catch upcoming Live To Move tour stops in Bonifacio Global City on October 10 and Alabang Town Center on October 17.

About FWD Life Insurance Corporation Philippines

Arriving in the Philippines in early 2014, FWD is the insurance arm of Pacific Century Group, an investment group established in 1993 with interests in financial services, telecommunications, real estate, and other investments in Asia. FWD is the first in nearly a decade to be granted a life insurance license by the Insurance Commission of the Philippines. FWD launched its commercial operations in September 2014.

FWD Group spans Hong Kong & Macau, Thailand, Indonesia and the Philippines, offering life and medical insurance, employee benefits, and general insurance across a number of its markets.

FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by leading digital technologies. Through this customer-led approach, FWD will achieve its vision to become the leading pan-Asian insurer that changes the way people feel about insurance.

For more information, please visit WWW.FWD.COM.PH.

CHERRY MOBILE BRINGS HOME YOUR OFW LOVED ONE FOR THE HOLIDAYS WITH THE #CHERRYCHRISTMAS PROMO

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Christmas is the season of love and thanksgiving. And it is also a time most cherished by Filipinos, because more than the Noche Buena and the gift giving, we relish the precious moments spent with family and loved ones.

Christmas, however, is also bittersweet, especially for our hardworking OFWs. While they brim with pride, sending their families Balikbayan boxes full of gifts and goodies, they are unable to see firsthand the joy and smiles that they bring. Many OFWs would prefer to be with their loved ones this holiday, however, distance and circumstance prohibit them.

For this season of sharing, Cherry Mobile fulfills the deepest wishes of several of our OFWs and reunites them with their loved ones this Christmas through the #CherryChristmas promo. Christmas comes early as Cherry Mobile flies these lucky winners home for free, just in time for the holidays.
“For our OFWs, the happiest time of the year is also sometimes the loneliest. I saw firsthand while I travel abroad how much Filipinos yearn for their home and families. There really is no place like home. For those who live in the Philippines, we are happy to give and receive gifts, but deep inside, there’s no greater joy than being with family. I’m proud to be part of a brand that supports, connects, and encourages the Filipino family to be together,” shares brand ambassador Piolo Pascual.

Maynard Ngu, president of Cherry Mobile, adds, “One thing holds true to every OFW out there, if they all had a choice, they would never leave their families. I know that they would do everything just to enjoy Noche Buena with their loved ones, to open gifts with their kids, to celebrate Mass with their family and friends, and to revel in the other Christmas traditions. So we would like to gift them with this opportunity. ”

Connecting families and helping bridge distances since 2009, Cherry Mobile has always put to heart the needs of the Filipino, especially OFWs – whether it’s designing quality mobile products or creating programs that uplift the lives of their consumers.
This season, through the #CherryChristmas promo, Cherry Mobile rewards the hard work and sacrifices of our unsung heroes – the OFWs.

The #CherryChristmas promo invites participants to share why they would like to have their loved ones home for Christmas. They can share their answers through a short video, which will be uploaded through the #CherryChristmas app on the official Cherry Mobile Facebook page.
The promo is open to all Filipino active Facebook users who have a family member working abroad.
Cherry Mobile opens the doors and gives the opportunity for families to be together during the most special holiday season.

“Cherry Mobile, the leading mobile phone brand in the country that values your lifestyle, has always put the Filipino first, and so it is with great pride and pleasure that we bring together the Filipino family on the most important day of the year,” ends Kat Arceo-Ocampo, Cherry Mobile Marketing Head. “Please do join and spread the joy of Christmas!”

Cherry Mobile gives you more reason to be thankful. Happy holidays and cheers to a #CherryChristmas!
For the complete mechanics of the #CherryChristmas promo, visit www.cherrymobile.com.ph and www.facebook.com/cherrymobile.

About Cherry Mobile
Cherry Mobile is a Philippine-based company which aims to bring value to Filipino lifestyle. Established in 2009, it brings a wide array of choices from feature phones to smartphones and tablets. Cherry Mobile continues to develop partnership with trusted phone developers to further strengthen its stance in the local mobile telecommunications industry. For more information, visit www.cherrymobile.com.ph.

Living in the South through Terrazza de Sto Tomas Batangas

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We had a chance to go to Sto Tomas Batangas and experience the ride using the from the (SLEX) South Luzon Expressway. From the hassles of Makati City to Sto Tomas , we only spent less than an hour and it is one of the most convenient way to travel from office to home and vice versa having to have a stress free going to an exclusive kind of housing Ovialand had. It’s one of the most affordable yet high end place to live in with the kind of luxurious type of housing matched with its exclusive clubhouse built to make it more special.

There is a tendency in modern society to prefer city living over a more rural way of life. The narrative for this is simple: Cities are where all the happenings are, whether these are developments that shake the country or lifestyle opportunities that keep people in their toes.

Metropolitan life, however, has its fair share of flaws. The chronic traffic, flooded roads, and pollution are proof that the city is now supporting more than its capacity. As these challenges show no sign of letting up, more and more people are asking, “Is there an alternative to city living?”

“It’s all about options,” answers Fatima Olivares-Vital, Business Unit Head of Ovialand Inc. “The government is actively looking for ways to make these citywide problems more bearable and one of the options they are looking at is to decentralize the congestion in Manila by directing growth to other areas.”

The South is a strong contender for this, with Sto. Tomas, Batangas as one of the most promising provinces. Olivares-Vital explains, “The province can definitely keep up with the progress of big cities while still retaining its rural charm.”

Ready for the modern Filipino

Often, the primary drivers behind the enthusiasm of people to live in big cities are the opportunities available and their proximity to them. According to Olivares-Vital, living in the South also offers these and so much more.

“Sto. Tomas has the infrastructure and the resources to support the demands of the modern Filipino. There are hospitals, schools, and entertainment hubs that are at par with those in the metro.”

Career opportunities are also transforming the once rural town into a competitive job market. The fast moving growth in technoparks which are home to over 300 multinational corporations—including Fortune 500 companies—and the increasing number of large companies relocating to the South set the groundwork for a stable employment environment.

Additionally, Sto. Tomas is steadily gearing up as a promising landscape for entrepreneurs. As progress in the area continues, so is the demand for more providers who can support the widening needs of its population.

Live outside-the-box

Dubbed as the gateway to the Southern Metro, Sto. Tomas offers the best of both worlds. While the city is competitively keeping up with the conveniences of the Metro, it retains a rustic, peaceful charm signature to the Southern brand of living.

Olivares-Vital says, “In Sto. Tomas, the lifestyle starts with the quality of living. Imagine not having to feel nervous every time it rains because of the reliable drainage systems or knowing that you can go home on time to your family because you won’t have to worry about the traffic. This is how you can really enjoy life.”

The activities available within the vicinity also ensure that everyone can find something that will cater to their interest. Beaches, hiking spots, and lifestyle centers are always teeming with activity and are sure to entertain the most outgoing of souls.

Terrazza de Sto. Tomas, a property developed by Ovialand Inc., is a premier development that is set in the heart of these attractions. The 5.8 hectare property aims to provide an exclusive reprieve as well as easy access to the province’s center of activities. The master-planned development is close to industrial parks and companies, schools, churches, and medical institutions.

Olivares-Vital gives one last advice for those looking for a different brand of lifestyle, “You have to look for options. Changing your lifestyle means you have to try and solve the problem using new ways. How we live and how we hope to live should not be different things. Think—and live—outside the box.”

ABOUT OVIALAND, INC.

Ovialand, Inc. a subsidiary of MCDC, with over 28 years of experience in housing development. No project undelivered in the history.
• Every experience is an opportunity to keep improving ourselves. Our goal is to provide accurate, precise and timely delivery of our promises. We want you to be satisfied with our commitments.
• We understand that each purchase of a house and lot is a milestone, and we are committed into turning this milestone into a memorable and pleasant experience that will be a preview of your happy memories and memorable new life in our projects.
• We are committed to giving our market the best value-for-money NOT JUST house and lot but DEVELOPMENT. We understand that you are buying into a lifestyle and into a community, not just a house and lot.
• From your house purchase all the way to the property management, we strive to do our best to give you the quality and lifestyle you deserve.

Two Special Celebration for Baskin Robbins

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Baskin-Robbins (BR), the world’s most beloved ice cream brand, marks two significant milestones as it celebrates its first year in the Philippines and simultaneously 70 years since its birth in California in 1945. These major events inspired the launch of the BR 31 Smiles Project – a CSR campaign providing free cleft lip reconstructive surgery to 31 children in partnership with the renowned charitable foundation, Operation Smile.

“This is a very special celebration of 2 important anniversaries. We’d like to express our deepest thanks to our loyal customers for supporting the brand throughout its first year in the Philippines,” says Michael Dargani, president IceDream Inc., the company that exclusively operates Baskin Robbins in the Philippines. “In line with our commitment to serving fun and smiles for seven decades, Baskin-Robbins is truly proud to welcome the 31 beneficiaries of our BR 31 Smiles Project” added Dargani.

BR 31 Smiles Project is a campaign intended to bring back the smiles of children with cleft lip and cleft palate through free reconstructive surgery, funded by Baskin-Robbins Philippines. The number 31 is symbolic of the brand’s heritage as it is known for carrying 31 flavors of ice cream at any given time – one for every day of the month. The amount needed for the 31 surgeries was raised through various promotions at the store level as well as at special selling events.

One of the beneficiaries of the cleft lip surgery is Wivina ‘Vina’ Marie Maninang, age 5. Due to her cleft lip condition, Vina was unaccepted by other children in her community and was often bullied. Under the BR 31 Smiles Project, Vina was selected by Operation Smile to undergo free reconstructive surgery at Sta. Ana Hospital. Many have witnessed Vina’s touching story in the You tube video created by Baskin Robbins at the start of their campaign in June this year.

“Kitang-kita ko po ang malaking pagbabago sa aking anak na si Vina pagkatapos ng maoperahan sya,” shares Maritess Maninang, Vina’s mom. “Kung dati po na madalas syang umiyak sa akin kapag natutukso ng mga kalaro nya, ngayon po ay mas lumakas ang loob nya na harapin ang mga ito,” she adds.

Vina dreams of becoming a professional dancer someday. And now that she has been given a brand new smile, there is no stopping her from making this dream a reality.

“On behalf of Operation Smile, I would like to thank Baskin-Robbins for this wonderful project. Your ‘BR 31 Smiles Project’ has not only brought back the smiles of 31 children
but also helped their families and restored the enthusiasm and happiness of these wonderful kids,” shares Anne Gonzales, vice chairman of Operation Smile Philippines.

And the happiness doesn’t stop there. Baskin-Robbins has just introduced a delicious new lineup of indulgent Cookie Sundaes, premium Baskin-Robbins ice cream paired with warm, chewy cookies and topped with sundae toppings. Starting October, guests can create indulgent sundaes customized to their liking by choosing from a selection of warm and chewy White Chunk Macadamia, Dark Chocolate Chunk and Double Fudge Cookies to serve with up to two of their favorite Baskin-Robbins ice cream flavors. The Warm Cookie Ice Cream Sundae can be topped with hot fudge, praline caramel sauce, candy pieces, cookie pieces, whipped cream and cherries.

Over the past 70 years, Baskin-Robbins has brought its famous 31 ice cream flavors to the world. While the brand started as a neighborhood ice cream shop in California in 1945, it now has more than 7,500 locations in nearly 50 countries worldwide.

Baskin-Robbins was founded by two ice cream enthusiasts and brothers-in-law who shared a dream to create an innovative ice cream shop that would be a neighborhood gathering place for families. Over 300 million people visit Baskin-Robbins each year to sample from more than 1,200 flavor creations available in its ice cream library. Baskin-Robbins offers guests around the world a wide range of hard scoop ice cream flavors, along with custom ice cream cakes, delicious frozen beverages, ice cream sundaes and take-home frozen treats.

For more information about Baskin-Robbins, log on to www.baskinrobbins.ph or check out their Facebook (facebook.com/baskinrobbinsph), Twitter and Instagram (baskinrobbinsph) accounts. Or visit Baskin-Robbins shops at the Central Square, Bonifacio Global City; Greenbelt 5 and Glorietta 5 in Makati; Fairview Terraces and Trinoma Mall in Quezon City.

Blue Water Day Spa Therapeutic Colonic Massage: Detox for Faster Weight Loss

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As we become more and more exposed to toxins – from the unhealthy food that we eat to the pollution we encounter on our daily commute across the metro, our body becomes heavy because of the buildup of waste, leading to a loss of energy and an uncomfortable disposition.

Detox and regain your energy through Blue Water Day Spa’s Therapeutic Colonic Massage, the newest and most effective detox management treatment used by celebrities like Christian Bautista, Miss Universe 2013 Third Runner-Up Ariella Arida, Ken Alfonso and Wynwyn Marquez.

Combining medical science with Blue Water Day Spa hospitality and relaxation, the Therapeutic Colonic Massage helps gently remove excess toxins from your body, starting with those that have accumulated in your digestive system.

The treatment concentrates on the core (abdominal area), loosening the hardened blockages in your system through massage. The body then naturally expels these wastes through normal body function.

Enjoy the full-hour treatment, made more relaxing with the use of chamomile oil, in the calming ambience of the Blue Water Day Spa suites. Though the massage on the abdomen itself takes approximately 20 mins, you will enjoy lasting results.

In as little as one session, find relief from common digestive problems such as constipation, bloating, gas, and abdominal pains and cramps. The gentle boost on your digestive tract realigns organs and also helps your body cope better with hard-to-digest food. Regular, weekly treatments offer long-term benefits that include improved sleep, more defined abdominal muscle tone, and restored energy.

As you detox, the treatment also primes the body to respond better to diet and exercise, helping you lose weight faster and safely. Say goodbye to stubborn love handles, as you welcome a shapelier and more defined figure.

Christian Bautista, popular singer/actor, an avid fan of the Therapeutic Colonic treatment, shares, “As a performer, my schedules are hectic and always changing, so I have to be in the best shape possible to meet all the demands of my work. The long nights and late meals do take a toll on my body. With the BlueWater Day Spa Therapeutic Colonic Massage, I feel better and have more energy. It’s a gentle detox that serves a dual purpose, because it helps you lose weight, too!

Ariela Arida, Miss Universe Third Runner Up 2013, visits Bluewater Day Spa whenever she has the time. She pampers herself with a relaxing and beautifying Collagen Facial Treatment from Bluewater Day Spa to keep her skin looking youthful with that special glow.

Actress Winwyn Marquez keeps herself physically fit with various exercise regimens. But when it comes to looking her best, she visits Bluewater Day Spa for her Photo Therapy Flash (IPL) Treatment. Using a highly advanced yet safe laser technology, this removes unwanted hair permanently.

Actor/Singer/Host Ken Alfonso indulges in Bluewater Day Spa’s Revitafirm and Revitashape Treatments. Using the technology of heat through the RF machine, this treatment tones your face and body and melts away excess cellulites. It helps Ken achieve those perfect abs.

Jumpstart your journey to a healthier, sexier, and more energetic you with Blue Water Day Spa Therapeutic Colonic Massage.
BlueWater Day Spa has branches in Ortigas-Greenhills (Tel No 7278420), Makati (Tel No 8173126), Capitol Hills (Tel No 4730455), Eastwood City (Tel No 9151247), Tomas Morato (Tel No 4865455) , Cotabato City (Tel No 09228399751) and Naga City (09177391822). For franchising information please call 6951820 or 6691634. www.bluewaterdayspa.ph

The 36th Agora Awards: A Beacon of Marketing Excellence

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Being management as a course and a career gave me an impact that it would something to do in any business – a recall  when I attended Agora Awards to that would embed brands to be known.

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PR Material:

Marketing is a dynamic and continuously evolving field. Every year, Filipino companies come up with innovative and effective marketing campaigns that change the mindsets of consumers and build brands. These are campaigns that embed themselves in the minds of people, creating results and bringing success.

In the Philippines, one award recognizes these marketing breakthroughs. An award with a long history of recognizing the best of the best in Philippine marketing. It’s an award that’s highly regarded and most prestigious that it’s known as “The Oscars of Philippine Marketing.”

It’s better known in the Philippines as The Agora Award. “The Agora Awards are a testament to the passion, dedication, brilliance and commitment of excellent individuals and companies in the marketing industry,” says The Agora Director-in-Charge, Alpha Allanigui. The Agora Awards started in 1979 to recognize outstanding efforts in marketing by individuals and companies in the industry.

This was a project of the Philippine Marketing Association or PMA, and was one of the highlights of their silver anniversary that year. It was the brainchild of Guillermo T. Garcia, and was introduced under the leadership of then president Agustin Bengzon.    

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Now on its 36th year, The Agora Awards continues this legacy of marketing excellence, and celebrates the programs and people who have created an indelible mark in marketing. People who are an inspiration to their peers as well as the younger generation. As Allanigui explains:

“We wish to highlight that we have more professionals and companies to recognize in this field, and that the younger generation can have professionals to emulate and Filipino companies to be proud of. The Agora Awards honor the best creative and strategic minds in the marketing industry. We hope that as we honor we can also build on the aspiration to be an Agora while thinking of having to give back to the Philippines. ” she adds.

The first Agora Awards had three categories, namely Marketing Management, Marketing Education and Entrepreneurship. Through the years, additional categories were added to include Marketing Company, Advocacy Marketing, Overseas Marketing, Export Marketing, and, last year’s new category, Marketing Communication.

Recognizing the roles of entrepreneurship in innovating the marketing field, a category on Entrepreneurship was also introduced in The Agora Awards. Divided into 3 categories according to the size of business: Small-, Medium-, and Large-Scale, this category has been well received by Filipino entrepreneurs. A fact that can be seen in the number of entrants and nominees in the category these past years.

The PMA also recognizes the work of public figures who have marketed and advocated the beauty of the country and its people. With this as inspiration, the Honorary Agora Award will now be presented to individuals who have made great contributions in Nation-building. This Honorary Award is recommended by The Agora Committee and is only awarded upon the consensus and unanimous vote of The Agora Board and Awards Committee. This year, a distinguished personality will receive The Honorary Agora for Nation-Building.
The 36th Agora will also be the venue for one of PMA’s programs, the Agora Circle Conference. Presided over by former Agora Awards winners, attendees of the conference will learn first hand the personal stories of the awardees on what inspired them to create their winning marketing campaigns. Their insights and talks are designed to inspire participants to apply these same lessons and strategies in their own businesses. Here, they will also discuss latest developments and trends in marketing.

The Agora Circle Conference is one of the initiatives that the PMA has brought back for The 36th Agora. “This year, we decided to revive it, because we saw that people are really looking for avenues to learn more about marketing, its trends and innovations,” says Donald Lim, member of The Agora Awards board of advisers. “We saw that in the conference last July when a lot of people attended. They really wanted to get in touch with new marketing tips.”

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This year’s Agora Circle Conference follows the theme “Fifty Shades of Marketing Darker.” Aside from former Agora winners, it will also feature some of the country’s best speakers, members of the academe, industry professionals and students discussing topics that are of interest to the local marketing industry. These include topics on branding, entrepreneurship, social responsibility, and technology. All talks shall be made available online to serve as a resource for marketing professionals and students.

“Marketing is all about being first, in any way and in any form,” Lim says. “Our challenge is to always innovate one’s self. Since the needs of consumers change, so should the products and services you’re offering.”

In its totality, The 36th Agora – through its awards and the Agora Circle Conference – will serve as a beacon of marketing excellence. This is part of the PMA’s commitment to continuously uplift the country’s marketing industry and discipline.

Nominations for The 36th Agora Awards are being accepted until September 8. 2015. For details and nomination requirement, visit www.theagora.ph.

For details about the 36th Agora Awards, visit www.theagora.ph. For information about the Philippine Marketing Association, visit philippinemarketing.net.ph.