Can you really be healthy and fit by investing just four minutes of your day in exercise?
Apparently, it is possible and FWD Life is showing Filipinos how they can be healthier and fitter pursue their passions and live the life they dream of.
To encourage more Filipinos to start living a healthy lifestyle, FWD Life recently launched a health and wellness movement aptly called Live to Move—premised on the idea that attaining better health is key in living life to the fullest.
At the heart of the campaign is the FWD Motion, a specially designed four-minute metabolic fitness (MetaFit) workout which has a health benefit equivalent of up to one-hour exercise. Its four primary steps – jump, squat, push up, and lunge – will encourage Filipinos to get into their exercise gear and start moving. Short, simple, and effective, the four primary steps easily encourage people to work out regardless if they are novice, intermediate or advanced fitness enthusiasts.
FWD Motion is a simple regimen. Its four primary steps can be integrated into daily activities and can be done anywhere, reducing the need to go to the gym or attend a workout class. Having been developed by celebrity fitness coaches Jim and Toni Saret (“The Biggest Loser Pinoy Edition Season 2,” “Fit Filipino Movement”), who are also the campaign collaborators, it is scientifically-proven to make an individual lose as much as 600 calories, depending on the intensity of execution and number of repetitions.
“FWD encourages Filipinos to be healthier through the Live To Move movement and it matches perfectly with our advocacy. Through Live To Move and the FWD Motion, we are able to motivate people to start moving in as short as four minutes only, so they can live better and healthier lives,” said Coach Jim Saret.
Coaches Jim and Toni Saret are also healthy lifestyle ambassadors of the Philippine Heart Association (PHA), the official advocacy partner of Live To Move. FWD Life supports PHA’s 52100 advocacy, a simple guide to remind people of the essentials of good health, with each number representing a daily target: five (5) servings of fruits and vegetables, two (2) hours maximum recreational screen time, one (1) hour of moderate activity, zero (0) sugared drinks, and zero (0) smoking/secondhand smoke.
“This partnership enables PHA to further promote public awareness on the importance of maintaining a healthy lifestyle. We are also grateful that through Live To Move, FWD is able to support our 52100 advocacy which encourages Filipinos to adopt simple heart-friendly daily habits,” said Dr. Alex Junia, Philippine Heart Association President.
The campaign started with the FWD Motion online video challenge wherein participants post their workout videos featuring their passions and their variations to the four primary steps. It continues with the Live To Move Tour, a series of health and wellness-themed pocket events around Metro Manila which includes group activities called Move to the Beat (Hip Hop), Move to the Groove (Zumba), Move to Fight (boxing and cardio), and Move to the FWD Motion (MetaFit). It will culminate on October 24 with the Live To Move Grand Festival where participants will enjoy exciting activities and rewards in surrounding booths for free medical consultation, cooking sessions, group workouts, and a free-for-all wellness concert.
Campaign participants are entitled to raffle entries which give them the chance to win exciting lifestyle gadgets during the tour and the grand festival.
“We have established Live To Move as a platform and the FWD Motion as a key workout routine to encourage Filipinos to start living a healthy lifestyle so they can pursue their passions. We are committed to lead the cause for Filipinos’ health and wellness in the life insurance industry, since we strongly believe in the benefits of living a healthy and more active life,” said FWD Life President and Chief Executive Officer Peter Grimes.
For more information about Live To Move campaign, visit FWD Life Philippines on Facebook. You can also visit its microsite, www.livetomove.ph to upload your FWD Motion videos until October 23. You can also catch upcoming Live To Move tour stops in Bonifacio Global City on October 10 and Alabang Town Center on October 17.
About FWD Life Insurance Corporation Philippines
Arriving in the Philippines in early 2014, FWD is the insurance arm of Pacific Century Group, an investment group established in 1993 with interests in financial services, telecommunications, real estate, and other investments in Asia. FWD is the first in nearly a decade to be granted a life insurance license by the Insurance Commission of the Philippines. FWD launched its commercial operations in September 2014.
FWD Group spans Hong Kong & Macau, Thailand, Indonesia and the Philippines, offering life and medical insurance, employee benefits, and general insurance across a number of its markets.
FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by leading digital technologies. Through this customer-led approach, FWD will achieve its vision to become the leading pan-Asian insurer that changes the way people feel about insurance.
For more information, please visit WWW.FWD.COM.PH.